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  • 26 Sep 2013
  • Research & Ideas

Behind India’s Economic and Political Woes

thoughts on the rising price of onions in India? A: This is very bad news for the incumbent government, since the price of onions is a harbinger of electoral distress. It is a bellwether consumer price in India, given its status as a... View Details
Keywords: by Zeenat Potia
  • 02 Jul 2001
  • Research & Ideas

Ray A. Goldberg

response to events in Europe, from the cloning of Dolly to the recent spread of mad-cow disease, Goldberg founded an annual forum at the School where farmers, industry representatives, professors, scientists, public-policy leaders, and View Details
Keywords: by Staff; Agriculture & Agribusiness
  • October 2000 (Revised August 2001)
  • Teaching Note

Alloy.com: Marketing to Generation Y TN

By: John A. Deighton
Teaching Note for (9-500-048). View Details
Keywords: Consumer Products Industry; Consumer Products Industry
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  • 22 Mar 2010
  • Research & Ideas

One Strategy: Aligning Planning and Execution

deep culture of direct sales to corporate customers, the company was slow to take advantage of a rapidly emerging consumer market—at least until founder Michael Dell returned to shake things up. "Our past is littered with firms that... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • February 2017
  • Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
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  • November 2007
  • Case

Antegren: A Beacon of Hope

By: Joshua D. Margolis, Thomas J. DeLong and Terence Heymann
The CEO of Biogen Idec faces a set of difficult decisions regarding a promising drug for Multiple Sclerosis that is headed for early approval by the FDA. The first in a series focuses on operational decisions triggered by the drive for early approval. Sparks discussion... View Details
Keywords: Demand and Consumers; Leadership; Ethics; Corporate Social Responsibility and Impact; Decision Choices and Conditions; Crisis Management; Health Testing and Trials; Biotechnology Industry; Pharmaceutical Industry
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  • 19 Dec 2018
  • Sharpening Your Skills

New Year, New Habits

Economists Can Make You a Healthier Consumer and Smarter Marketer What’s behind the decisions we make, especially when it comes to eating well and losing weight? Can companies motivate employees to make healthier decisions? Unethical... View Details
Keywords: by Sean Silverthorne
  • 18 Apr 2017
  • First Look

First Look at New Ideas, April 18

Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817064-PDF-ENG Harvard Business School Case 217-021 Bayer AG: Bidding to Win Merck's OTC Business Shortly after submitting their best and final offer to acquire Merck's Consumer... View Details
Keywords: by Sean Silverthorne
  • 30 Nov 2016
  • Op-Ed

Where Could More Regulation Help Small Businesses? Online Lending.

players tend to offer. The problem is that lending to small businesses falls through the regulatory cracks, specifically on borrower protections. As a case in point, safeguards such as the Truth in Lending Act afford consumers... View Details
Keywords: by Karen Mills and Brayden McCarthy; Financial Services
  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

class grew with large disposable income, and these foreign brands returned, it pushed the local brands to improve their quality and services. Competition rose and consumers benefitted. Q: So at this very fortunate time, Ranjan Kapur comes... View Details
Keywords: by Sean Silverthorne; Advertising
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

the (A) case. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407071 Free the Grapes—Direct-to-Consumer Shipping in the Wine Industry Harvard Business School Case 707-472 While wine tourism in the United States was booming, the... View Details
Keywords: Martha Lagace
  • December 2010
  • Case

Oral Rehydration Therapy

By: Nava Ashraf and Claire Qureshi
This case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy (ORT). ORT treated extreme dehydration caused by diarrhea, which was a leading... View Details
Keywords: Health Care and Treatment; Innovation Strategy; Problems and Challenges; Developing Countries and Economies; Technological Innovation; Distribution Channels; Emerging Markets; Consumer Behavior; Performance Consistency; Performance Evaluation; Health Industry; Africa; Asia
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  • 12 Feb 2013
  • First Look

First Look: Feb. 12

study the dynamics of multi-round position auctions, considering both the case of exogenous click-through rates and the case in which click-through rates are determined by an endogenous consumer search process. In both contexts, we... View Details
Keywords: Sean Silverthorne
  • 04 Dec 2007
  • First Look

First Look: December 4, 2007

  Working PapersThe "Fees Savings" Link, or Purchasing Fifty Pounds of Pasta Authors:Michael I. Norton and Leonard Lee Abstract Many consumers have had the experience of entering discount membership clubs to make a few... View Details
Keywords: Martha Lagace
  • August 2010 (Revised July 2012)
  • Case

Cork'd: Building a Social Network for Wine Lovers

Lindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have... View Details
Keywords: Entrepreneurship; Product Launch; Network Effects; Market Entry and Exit; Social and Collaborative Networks; Competitive Strategy; Food and Beverage Industry
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  • 07 Aug 2009
  • What Do You Think?

Why Can’t Americans Get Health Care Right?

food and fuel; we're talking about health care, about which consumers and providers may be less rational. For example, behavioral economists would tell us, among other things, that in the world of health care: (1) View Details
Keywords: by Jim Heskett; Health
  • 11 Jan 2017
  • Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

A few years ago, a food blog reported that Starbucks’ popular Strawberry and Crème Frappuccino got its pink color not from strawberries, but from a dye made of crushed-up cochineal insects. Vegan consumers cried foul, and mainstream media... View Details
Keywords: by Carmen Nobel
  • 27 Feb 2018
  • First Look

First Look at New Research and Ideas, February 27, 2018

We exploit households’ portfolio weights in previous years as an instrument for actual capital gains and dividends payments. We find that unrealized capital gains lead to a marginal propensity to consume (MPC) of 13% for the bottom 50% of... View Details
Keywords: Sean Silverthorne
  • 22 Jul 2002
  • Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

presumably based on its distinctive competence, rather than consciously serving the customer. Levitt thus argued that when companies fail, "it usually means that the product fails to adapt to the constantly changing patterns of View Details
Keywords: by Pankaj Ghemawat
  • 02 Jan 2008
  • Research & Ideas

Most Popular Stories 2007

built-in advantages. Sharpening Your Skills: Negotiation A collection of Working Knowledge stories offering tips and insights for improving your negotiation skills. Understanding the 'Want' vs. 'Should' Decision Pizza or salad? Consumers... View Details
Keywords: by Sean Silverthorne

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