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September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

Keywords: Teams; Teaming; Leadership And Managing People; Leadership; Team Effectiveness; Team Performance; Team Design; Team Leadership; Teamwork; Team Process; Team Function; Team Launch; 60/30/10 Rule; Team Boundary; Distribution Of Leadership Authority; Self-Managed Teams; Virtual Teams; Unbounded Teams; Acts Of Leadership; Execution Teams; Decision Making Teams; Creativity Teams; Team Size; Task Design; Team Timeline; Team Roles; Team Representation; Diversity; Team Familiarity; Collective Intelligence; Team Stages Of Development; Team Coaching; Performance Pressure; X-Teams; Team Focus; Interaction; Management Teams; Managerial Roles; Management Systems; Management Style; Management Skills; Management Practices and Processes; Organizational Design; Organizational Structure; Performance Effectiveness; Performance Efficiency; Performance Productivity; Groups and Teams; Networks; Social Psychology; Behavior; Conflict and Resolution; Creativity; Social and Collaborative Networks; Satisfaction; Prejudice and Bias; Power and Influence; Personal Characteristics; Familiarity; Cognition and Thinking; Attitudes; Projects; Organizational Culture; Organizational Change and Adaptation; Leadership Development; Leadership Style; Leading Change; Knowledge Use and Leverage; Knowledge Sharing; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Design; Interpersonal Communication; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Asia; North and Central America; South America; Atlantic Ocean; Central Asia; Europe; Latin America; Middle East; Oceania; West Indies

June 1970
Background Note

Note on the Light Aircraft Industry

By: Malcolm S. Salter

Keywords: Air Transportation; Air Transportation Industry

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April 2007
Supplement

Continental Airlines - 1992 (Abridged) (CW)

By: Stuart C. Gilson

Keywords: Air Transportation; Air Transportation Industry

March 2013 (Revised May 2013)
Supplement

Distribution at American Airlines (C)

By: Benjamin Edelman

Presents 2011-2012 updates to American's distribution strategy including new challenges and disputes. View Details

Keywords: Strategy; Distribution; Air Transportation; Air Transportation Industry

September 1995 (Revised March 1999)
Teaching Note

Canadian Airlines: Reservations About Its Future (A) and (B) TN

By: F. Warren McFarlan

Keywords: Air Transportation; Risk and Uncertainty; Air Transportation Industry; Canada

April 2010 (Revised July 2010)
Teaching Note

JetBlue Airways: Managing Growth (TN)

By: Robert S. Huckman

Teaching Note for [609046]. View Details

Keywords: Growth Management; Air Transportation; Air Transportation Industry

September 1975 (Revised June 1984)
Case

Southwest Airlines (D)

After 18 months of deficit operations, Southwest Airlines stands on the brink of profitability. Selective application of discount fares has contributed to a rapid growth in market share. Then, in February 1973, its major competitor halves all fares on Southwest's... View Details

Keywords: Competition; Air Transportation; Air Transportation Industry; United States

2017
Government Testimony

Passenger Right to Record—Petition for Rulemaking

By: Benjamin Edelman and Mike Borsetti

We ask DOT to affirm that passengers have the right to record what they lawfully see and hear on and around aircraft. We explain why such recordings are in the public interest, and we present the troubling experiences of passengers who have tried to record but have... View Details

Keywords: Aviation; Consumer Protection; Recording; Video; Audio; Privacy; Social Media; Air Transportation; Rights; Contracts; Air Transportation Industry

May 2020 (Revised March 2022)
Case

The Coronavirus (COVID-19) Pandemic and the Global Economy (A)

By: Alberto Cavallo and Christian Godwin

In April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions on travel, work, and social gatherings. A large share of the global population was under lockdowns and... View Details

May 1975 (Revised May 1982)
Case

Southwest Airlines (C)

Southwest Airlines, a small intrastate carrier, has just completed its first year of operations in June 1972 and management is debating what advertising and promotional strategy to adopt for the future. Southwest has successfully broken into a market dominated by two... View Details

Keywords: Marketing Strategy; Air Transportation; Air Transportation Industry; United States

2000
Other Unpublished Work

Fettered Flight: Globalization and the Airline Industry

By: Richard H. K. Vietor, Daniel Yergin and Peter C. Evans

Keywords: Air Transportation; Globalized Markets and Industries; Air Transportation Industry

December 1974 (Revised February 1985)
Case

Southwest Airlines (A)

Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy... View Details

Keywords: Competition; Marketing Strategy; Air Transportation; Air Transportation Industry; Texas

June 1975
Case

Marsh & McLennan (B)

Presents the results of a computer simulation of aircraft hull insurance. Discussion will focus on the interpretation of the results described. Designed to be handed out in class. Rewrite of an earlier supplement by P. Vatter. View Details

Keywords: Air Transportation; Insurance; Air Transportation Industry; Air Transportation Industry

1983
Other Unpublished Work

Orbiting Space Observatory - HBS Analysis and Decision Case

By: J. Ronald Fox

Keywords: Decision Making; Air Transportation; Science; Air Transportation Industry; Air Transportation Industry

October 1982
Supplement

Southwest Airlines: Interview with Lamar Muse, January 1978, Video

Presents an interview, made shortly before Mr. Muse left the airline, concerning how he responded to the Braniff fare cut during the great Texas Air War in spring 1973. His pithy and direct comments are invariably very well received by class participants. Instructors... View Details

Keywords: Air Transportation; Marketing Communications; Crisis Management; Air Transportation Industry

September 2016 (Revised August 2018)
Supplement

United Airlines: More Out-and-Back Flying?: Case Supplement #1

By: Ryan W. Buell, Willy C. Shih and Michael W. Toffel

This spreadsheet supplement accompanies 617-010 United Airlines: More Out-and-Back Flying? and is intended to provide students with an opportunity to apply analysis concepts with real operational data. View Details

Keywords: Service; Service Excellence; Service Management; Operating Systems; Operational Complexity; Operational Disruptions; Operational Efficiency; Operational Focus; Air Transportation; Operations; Service Operations; Service Delivery; Air Transportation Industry; United States

April 1995
Case

USAir "Letters to Travelers" Campaign

By: Stephen A. Greyser and Norman Klein

Keywords: Advertising Campaigns; Air Transportation; Air Transportation Industry; Air Transportation Industry

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January 2016
Case

Sentient Jet: The Uber of Private Jets

By: Anat Keinan and Sandrine Crener

Founded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in the United States. Its success was built on the introduction of a groundbreaking membership program that offered business travelers the flexibility and convenience of... View Details

May 2011
Supplement

TSA: An Overview

By: Michel Anteby

Video of Federal Security Director at Logan Airport and Deputy Assistant Federal Security Director discussing TSA operations. View Details

Keywords: Air Transportation; Operations; Safety; Business and Government Relations; Air Transportation Industry; Boston

June 2002
Case

Southwest Airlines in Baltimore

By: Rogelio Oliva, Jody Hoffer Gittell and David Lane

The number of connecting passengers through Southwest Airlines' Baltimore station has grown 100% CAGR since 1997. Originally designed as a point-to-point network, this load of connecting passengers has been stressing Baltimore ground operations, resulting in an erosion... View Details

Keywords: Strategy; Growth Management; Air Transportation; Service Operations; Air Transportation Industry; Maryland

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