Publications

2002
Case

Southwest Airlines

By: Vijay Govindarajan and Julie Lang

Southwest used its short-haul and point-to-point strategy to achieve the lowest operating cost structure in the domestic airline industry. Flexible contracts and a rigorous peer recruiting process aligned its 35,000 employees with this strategy. View Details

Keywords: Cost; Air Transportation; Business Strategy; Air Transportation Industry

Web

The Caring Company

outbreak Liz O’Donnell 23 Mar 2020 | Fast Company Caregiving crisis? Employers slow to catch up to ‘sandwich generation.’ Mark Trumbull 05 Mar 2019 | The Christian Science Monitor How Businesses Can Support Their Caregiving Employees Danielle Kost 07 Feb 2019 | Forbes... View Details

Web

Events - Business & Environment

students and alumni to connect, share ideas, and build meaningful professional relationships in climate and sustainability fields. The Salata Institute is providing roundtrip transportation via a chartered bus from campus to New York... View Details

Web

Finance - Faculty & Research

Case 525-001, June 2025. TfL Pension Fund and the 2022 Gilt Market Crisis By: Emil N. Siriwardane , Vincent Dessain, Emer Moloney and Carlota Moniz June 2025 | Case | Faculty Research On September 27, 2022, Padmesh Shukla, CIO of the View Details

April 1983 (Revised October 2000)
Case

People Express (A)

By: Leonard A. Schlesinger and Debra Whitestone

Describes the start up, strategy, organizational design, and operations over the first eighteen months of the airline. Focuses on the creative use of human resources as an integral part of the business strategy. View Details

Keywords: Human Capital; Air Transportation; Organizational Design; Operations; Business Startups; Business Strategy; Air Transportation Industry; United States

September 2015 (Revised July 2016)
Case

Turkish Airlines: Widen Your World

By: Juan Alcácer and Esel Çekin

This case tracks Turkish Airlines' transition from regional player to global powerhouse. With an order for 212 aircraft in the first half of 2013, the airline had moved to double its size and become one of the industry's top-ten players. Growing its fleet would allow... View Details

Keywords: Strategy; Operational Complexity; Capacity Constraints; Profitable Growth; Subsidiary Management; Externalities; Emerging Market; Globalized Firms and Management; Competition; Air Transportation; Alliances; Corporate Strategy; Emerging Markets; Growth and Development Strategy; Air Transportation Industry; Turkey

May 2017 (Revised March 2018)
Case

David Dao on United Airlines

By: Benjamin Edelman and Jenny Sanford

In widely circulated videos, United staff and Chicago security forcibly remove a passenger from his paid seat on an aircraft, injuring him severely. United leadership must decide how to respond to public outcry. View Details

Keywords: Crisis Management; Service Operations; Air Transportation; Contracts; Reputation; Air Transportation Industry; Chicago

01 Aug 2022
What Do You Think?

Does Religious Belief Affect Organizational Performance?

Katherine Lawrence put it: “The current JIT rose out of both hubris and myopia.” Citing the Ukranian War and its impact on logistics, she points out that “our transportation networks and systems are susceptible to variables we cannot... View Details

Keywords: Re: James L. Heskett

Web

Curriculum - Business & Environment

that exports roses to predominantly Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian or its distributors used international air cargo to transport them... View Details

September 2001 (Revised August 2004)
Case

Rapid Rewards at Southwest Airlines

By: Frances X. Frei and Corey B. Hajim

Southwest Airlines is well known as the low-fare airline that has achieved ongoing financial success in one of the most financially troubled industries in the United States. Told from the perspectives of two Southwest customers--a frequent flier and a more typical... View Details

Keywords: Customer Relationship Management; Air Transportation; Service Operations; Service Delivery; Air Transportation Industry

28 Mar 2023
Cold Call Podcast

BMW’s Decarbonization Strategy: Sustainable for the Environment and the Bottom Line

Keywords: Re: Shirley Lu; Transportation; Auto; Battery

30 Nov 2021
In Practice

What's the Role of Business in Confronting Climate Change?

The 26th annual United Nations Climate Change Conference of the Parties, also known as COP26, ended with a hard-fought pact that called on businesses and governments to meet their climate change goals faster. The event followed an August report by the Intergovernmental... View Details

Keywords: by Lynn Schenk and Dina Gerdeman

June 2017 (Revised October 2017)
Case

Uber in 2017: One Bumpy Ride

By: Suraj Srinivasan, Jay W. Lorsch and Quinn Pitcher

Uber Technologies Inc., the popular ride-hailing company, entered 2017 having doubled its bookings in 2016 and achieving a valuation of nearly $70 billion, making it the largest venture capital-backed company in the world. Co-founder and CEO Travis Kalanick embodied... View Details

Keywords: Governance; Information Technology; Transportation; Venture Capital; Organizational Culture; Transportation Industry; Transportation Industry; United States

June 2000 (Revised November 2007)
Case

Dogfight over Europe: Ryanair (A)

By: Jan W. Rivkin

In April 1986, the Ryan brothers announce that their fledging Irish airline Ryanair will soon commence service between Dublin and London. For the first time, Ryanair will face formidable competitors such as Aer Lingus and British Airways on a major route. Students are... View Details

Keywords: Market Entry and Exit; Competition; Air Transportation Industry; Republic of Ireland