tactics - Publications - Faculty & Research

09 Jun 2024
Blog Post

The EC Formula: MBA Class of 2024 Looks Back

Stern kept the curriculum very updated and had students share presentations on broader health care topics before each case discussion. Since I was planning on switching from the medical product to the health care delivery space, I was excited to View Details

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Industry Information - Alumni

health policy, reimbursement and payment models, population health and care quality, technology and data analytics, workflow improvements, management tactics and more . Look for targeted news in industries like Biotech, Health IT and... View Details

March 2023
Teaching Note

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

Teaching Note for HBS Case No. 123-069. On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth... View Details

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16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

environment for doing marketing." Deighton, who is the coeditor of the Journal of Interactive Marketing, heads the required MBA course in marketing and teaches an interactive marketing elective. He explains that traditional marketing View Details

Keywords: by Susan Young

04 Jun 2012
Research & Ideas

The Business of Life

Blockbuster's historical margins. History reveals Blockbuster's tactical error, of course: the company is bankrupt, while Netflix now has more than 25 million customers. Marginal thinking can be dangerous on a personal level, too.... View Details

Keywords: by Carmen Nobel

11 Jan 2010
Research & Ideas

Mixing Open Source and Proprietary Software Strategies

different scenarios between two competitive, for-profit firms. Can you talk about those findings? A: The method we use is a two-period game where in the first period (the strategy period) business models are chosen, and in the second period (the View Details

Keywords: by Julia Hanna; Web Services

01 Dec 2015
Blog Post

What is the HBS FIELD Program?

personality traits and compare them to ones listed by several section-mates. It is incredibly eye-opening to learn what others can pick up from you after knowing you for just a few weeks, but also fascinating to learn what type of first impressions you give off. This... View Details

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

learning to gain new knowledge about current and potential market segments. “It might be that people on the bus use their cell phones more,” Amano posits, “so they just tend to buy cell phones more often.” Personalization vs. privacy Managers who implement marketing... View Details

Keywords: by Kristen Senz

14 Feb 2017
Research & Ideas

A Strategy For Steady Leadership in an Unsteady World

bold, not the meek and timid. Adaptability – If ever there were a need for leaders to be flexible in adapting to this rapidly changing environment, this is it. Long-range plans are often obsolete by the time they are approved. Instead, flexible View Details

Keywords: by Bill George

03 Jan 2011
Research & Ideas

Most Popular Articles of 2010

to Tactics Drivers such as globalization, deregulation, and technological change are profoundly changing the competitive game. Scholars and practitioners agree that the fastest-growing firms in this new environment appear to have taken... View Details

Keywords: by Staff

02 Jun 2010
What Do You Think?

How Do You Weigh Strategy, Execution, and Culture in an Organization’s Success?

hope the comments were as helpful and thought-provoking to you as they were to me. Those of you willing to venture to place weights on the determinants of success gave the nod to culture by a wide margin. As Mouaz AlZayyat put it, "Growth plans and articulated... View Details

Keywords: by Jim Heskett

December 2019 (Revised December 2021)
Case

Negotiating for Equal Pay: The U.S. Women's National Soccer Team (A)

By: Christine Exley, John Beshears, Manuela Collis and Davis Heniford

In 2019, members of the U.S. Women's National Soccer Team (WNT) filed a gender discrimination lawsuit against the U.S. Soccer Federation. The case describes the history of the WNT's quest for equal pay leading up to this event. View Details

Keywords: Equal Pay; Negotiation; Compensation and Benefits; Equality and Inequality; Gender; Prejudice and Bias; Negotiation Tactics; Corporate Governance; Lawsuits and Litigation; Sports; Sports Industry; United States

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Power and Influence for Positive Impact | HBS Online

elements—and common misconceptions—of power and how to apply strategies for shifting the balance of power in relationships. Highlights Analyzing the Fundamentals of Power Tactical Choices A Developmental Path to Power Show Hide Details... View Details

12 Sep 2018
Blog Post

Optimizing the Coaching Experience for Midcareer Professionals

the starting gate or far along the road – the fundamental dimensions of career vision, strategy and tactics remain relevant. But with experience, the content of these dimensions can change dramatically. "Life is intricate," says... View Details

01 Dec 2022
News

Singing to the Corn

role in society surfaces throughout Keen’s story. He wrote his HBS application essay about wanting to learn the tactics of corporate business for the good of tribal peoples—to be a sheep in wolf’s clothing, in effect. But Keen received... View Details

Keywords: Julia Hanna; photographed by Vance Jacobs; Agriculture

01 Jun 2024
News

Alumni and Faculty Books

instinct. In The Power of Instinct, Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. To do this, you need to understand the... View Details

01 Mar 2014
News

Generation Next

campuses asking students, in Shahani's words, to "pitch their dream"—a tactic meant to identify a pool of potential Godrej employees who can help shake up the brand. It, too, has Nisa's full backing. "She's very much a Renaissance... View Details

Keywords: Mark Bergen; Godrej Group; Management

01 Mar 2018
News

Every Trick in the Book

were a nonprofit enterprise, a tactic tried by a previous owner, was another untenable option. BookHampton needed to sell something that its competitors could not. The name and the brick facade of the Main Street building would stay,... View Details

Keywords: April White

11 Jul 2023
Blog Post

Second Life: Reflections on Complementing Success with an Encore Career

pursued. Moving forward by taking a step back As an HBS alum, Kloeblen has access to free career coaching through Career and Professional Development. Kloeblen scheduled a phone consultation and prepared to discuss tactical issues such as... View Details

01 Jan 2013
News

Joanna M. Jacobson, MBA 1987

recent totaling $36 million. "We identify people who are smart and passionate. We invest in them and provide strategic and tactical support to ensure their success." Helping others do their best work, in fact, is what drives Joanna... View Details

Keywords: Susan Young

Publications