Publications

01 Jun 2017
News

3-Minute Briefing: Bruce Levy (MBA 1977)

basketball camp for girls, ever, in the Pocono Mountains. They wanted to build the sport by approaching sponsors to support women’s basketball in the few forums it had at the time. I was a big sports fan,... View Details

Keywords: Julia Hanna; photo by Chris Sorensen

01 Dec 2016
News

Carving a Niche

1996) grew up skiing in the mountains of Idaho but switched to snowboarding in his 20s. Skiing was for moms and dads. Snowboarders did cool tricks and sported hip-hop-style pants and parkas with graffiti graphics. “It didn’t have to be... View Details

Keywords: Julia Hanna

November 2009 (Revised September 2010)
Case

Discovering Hidden Gems: The Story of Daryl Morey, Shane Battier, and the Houston Rockets (A)

By: Frances X. Frei and Matthew Todd Perlberg

As NBA Commissioner David Stern approached the podium, silent anticipation gripped the 4,000 Houston Rockets fans gathered at the Rockets Draft Party. "With the 8th pick in the 2006 NBA draft," Stern began, "the Houston Rockets select Rudy Gay from the University of... View Details

Keywords: Sports; Talent and Talent Management; Competitive Strategy; Operations; Groups and Teams; Sports Industry

05 Jul 2011
News

The Business of Champions

triumph since 1972 hold lessons for other kinds of organizations and companies? Sports and games serve as a handy source of metaphors for business. Performance metrics abound, and success and failure are on the scoreboard for all to see.... View Details

Keywords: Garry Emmons; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Jun 2014
News

Faculty Q&A: The Cup Runneth Over

right to outfit and sponsor individual teams? Sophisticated sports marketing outfits, often subsidiaries of the top marketing services firms, conduct detailed assessments to help companies like Nike and Samsung determine what value to... View Details

Keywords: Garry Emmons

01 Mar 2007
News

The Winning Season

float DeWitt a loan for $3.5 million, which he used to buy the team in 1961. It’s hard to imagine better circumstances for absorbing the many financial, legal, and political details that go into the successful management of a professional... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Oct 2001
News

David B. Price, Jr.: Aiming High

everything from electronics and sporting goods to food and drugs. Recently, with Goodrich focusing increasingly on the aerospace industry, Price oversaw the leveraged buyout of his division and bid farewell to Goodrich last spring. Now,... View Details

Keywords: Margie Kelley; Management of Companies and Enterprises; Management of Companies and Enterprises

28 Apr 2014
Research & Ideas

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

industry. The forum began with a discussion about the marketing power of social media, but quickly evolved into a conversation about race issues in the sports entertainment industry. 'unbelievable Platform' All acknowledged that Twitter... View Details

Keywords: by Carmen Nobel; Sports

February 1999 (Revised July 2004)
Case

Life as a Minor League CEO Frank Burke and The Chattanooga Lookouts

By: Stephen A. Greyser and Kirk A. Goldman

A "slice of life" depiction of the range of issues and activities experienced by Frank Burke (HBS MBA 1987), the president of a minor league baseball team (the Chattanooga Lookouts). Raises questions of the applicability of MBA skills in this role and the "quotient of... View Details

Keywords: Happiness; Managerial Roles; Entrepreneurship; Business or Company Management; Marketing; Cost Management; Cost vs Benefits; Operations; Sports; Business Education; Sports Industry; Tennessee

Student-Profile

Patrick Ferguson

sports analytics consulting group, where he helped professional sports teams identify undervalued players. His next position—as an accounting research assistant at his alma mater—brought these threads... View Details

01 Mar 2007
News

In Brief

Q&A with Daniel Vasella. Initially regarded by critics as too inexperienced to lead a major pharmaceutical company, Daniel Vasella (PMD 57, 1989) has set a new standard for innovation as CEO of Novartis. The Winning Season. Last year, St. Louis, Missouri, saw its... View Details

Keywords: Corporate, Subsidiary, and Regional Managing Offices; Corporate, Subsidiary, and Regional Managing Offices

March 1987 (Revised July 1996)
Case

Kansas City Zephyrs Baseball Club, Inc.

By: Kenneth A. Merchant, Krishna G. Palepu and Joseph P. Mulloy

Describes a dispute between the owners of the major league baseball teams and the players' union about the profitability of the baseball teams. The issue is important because of the ongoing collective bargaining negotiations. A consultant is brought in to decide... View Details

Keywords: State Ownership; Compensation and Benefits; Entrepreneurship; For-Profit Firms; Accounting; Activity Based Costing and Management; Resource Allocation; Cost Accounting; Cost Management; Labor and Management Relations; Financial Management; Sports; Sports Industry; Kansas

August 2021
Supplement

Dirk Nowitzki: Changing the Game

By: Boris Groysberg

NBA Superstar Dirk Nowitzki was unsure whether the 2018–2019 season would be his last as an NBA player. He had not faced such uncertainty since 1998, when he had navigated a difficult decision regarding the timing of his move to the NBA. He also did not know what he... View Details

Keywords: Career Decisions; Career Journey; ＂Sports Organizations,; Mentoring; Retirement; Sports; Performance; Training; Personal Development and Career; Decision Making; Talent and Talent Management; Sports Industry; United States