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Show Results For
- All HBS Web
(1,012)
- People (1)
- News (399)
- Research (481)
- Events (2)
- Multimedia (29)
- Faculty Publications (214)
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- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
average person is going to want to shop in a few years? I don't think so. This is true for the supermarket space in general; it's really not about Kroger as an organization. Supermarkets are these very large, impersonal, and inefficient... View Details
- 11 Oct 2004
- Research & Ideas
Four Ways to Create Lasting Change
very interesting way. They asked senior managers to "mystery shop" the stores. This exercise opened many eyes, as people saw the customer service problems affect their own shopping experience. Before this exercise, some senior... View Details
Keywords: by Martha Lagace
- 02 Aug 2024
- HBS Case
How a Mission to Cut Food Waste Launched a Multimillion-Dollar Venture
On a hectic Friday in October 2016, Josh Domingues wondered if he had made a mistake quitting the security of a well-paying job managing contracts for professional hockey players to start a new venture selling nearly expired groceries at discount prices. After all, a... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
business and you can market yourself. You can start at a low cost to record and post something online. "As an example, let's say I sell socks. Before, I could only sell socks at a Walmart. Now, I can basically set up my own little shop in... View Details
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
reach customers who may not be near a Gap store," she said. Shopping 24/7 Martha Velando (HBS MBA '02), brand manager at Bath & Body Works, said multi-channel retailing "is all about increasing the size of your brand."... View Details
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
It’s the new way of comparison shopping in the age of large language models (LLM): Tapping into AI-driven search engines for research and advice on which products to buy. But can consumers trust the recommendations to be impartial? New... View Details
- 16 Apr 2013
- First Look
First Look: April 16
http://hbr.org/search/613080-PDF-ENG Harvard Business School Case 213-024 Porto Adriatico In March 2012, Jack Dawkins is in the early stages of leading the development of an old navy yard in Croatia into a mixed-use waterfront community of residences, hotel rooms,... View Details
Keywords: Sean Silverthorne
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
assortment tends to be good. For instance, when you go shopping for Levi's 501 jeans, the fact that there are hundreds of combinations of length and waist sizes allows a person to find the one that fits best. The second type of... View Details
- 23 Feb 2021
- Research & Ideas
COVID-19 Shines New Light on Working Conditions in Supply Chains
20-year-olds than it was a decade ago, which I think is great." On a daily basis, when you go to Zappos or Amazon to shop for sneakers, I don’t think working conditions are on many people's minds. But the week after a scandal, it... View Details
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
they will carve out more time for shopping and for sniffing out the best bargains. "What we observe suggests that households have fixed amounts of time to give to sites..." “Taken together,” the researchers conclude in their... View Details
- 12 Mar 2007
- Research & Ideas
The New Real Estate
witnessed this firsthand as I trudged through Beijing developments last summer and saw some of the 142 new facilities being built for the 2008 Olympics. Another sign of emerging growth: India has at least 150 new real estate funds. Gurgon and Noida outside of Delhi... View Details
- 28 Aug 2006
- Research & Ideas
Online Match-Making with Virtual Dates
effectively." Online daters sitting behind a computer, says Frost, "have a lot of time to ruminate and form ideas about potential partners that may or may not coincide with reality, because they're not getting any social feedback." Adds Norton: "The... View Details
- 20 Mar 2020
- Research & Ideas
How Small Businesses Can Survive the Coronavirus Outbreak
highly infectious virus, also known as COVID-19. Without incoming cash, many small businesses—especially restaurants and shops on American Main Streets—will soon need to cut staff or shut down for good. “To many of these small businesses,... View Details
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
more," says Santana. She and Morwitz then took the findings a step further, to see if they could change the results by changing the nature of the transaction. In a new experiment, they offered a scenario in which a local coffee shop... View Details
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
success in a broad array of projects, such as managing 10 brands and 26 shops across different categories, he also felt the need to reinvent his core confectionery business since not all stores of all his brands were thriving as he had... View Details
Keywords: Dina Gerdeman
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
coffee shop in Los Angeles in 2014 called Dumb Starbucks. Write Deighton and Kornfeld: "The stunt's function as promotion for the show was eventually deduced by journalists and the public. The delayed reveal was an element of play." A... View Details
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
delivery, as Domino's does in the United States. Pujals recognized, however, that he knew little about making pizza or delivering fast food, let alone how such a business might function in the Spanish market. So he decided to start small, with a single View Details
Keywords: by Walter Kuemmerle
- 25 Oct 2016
- First Look
October 25, 2016
growing component of many firms' retailing strategies, particularly in the fashion industry. Outlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be... View Details
Keywords: Sean Silverthorne
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
shops year after year. These relationship-oriented salespeople, often in the business-to-business field, are primarily interested in getting to know their customers and their customers' needs over the years. Hence they have a very... View Details
- 20 Mar 2005
- Research & Ideas
Lessons of Successful Entrepreneurs
industries that are going through a sea change. He recalled how a two-dollar ATM fee he once paid at an airport spurred him to start his own ATM network featuring out-of-town banks. Other ventures he helped create were a credit card processing center for supermarkets,... View Details
Keywords: by Sean Silverthorne