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Show Results For
- All HBS Web
(838)
- People (8)
- News (280)
- Research (378)
- Multimedia (5)
- Faculty Publications (101)
- Profile
Aline Camargo
the career paths that I was considering doing. How has HBS prepared you for your summer internship & your long term career? As I plan to develop my career in Brand Management and Marketing Strategy, I know that I will constantly... View Details
- Career Coach
Judy Shen-Filerman
leaders. Judy brings these elements to her work with HBS students and alumni. Judy integrates her brand management, general management, executive coaching and intercultural leadership consulting work to help HBS students be their Best... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
enabled retailers to do on a mass scale of millions of customers what shopkeepers did in their villages a century ago: offer a differentiated service to each shopper. Shopkeepers knew each one personally and treated them accordingly. If... View Details
- 19 Sep 2012
- News
On a Sound Track
Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
- Career Coach
Dan Mindus
Dan (Yale '01, HBS '08) is Founder and Managing Partner at NextGen Venture Partners, an early-stage venture capital firm with $200M+ in assets under management. NextGen has a unique, network-driven model with more than 1600 entrepreneurs and executives engaged... View Details
- Career Coach
Nicole Ledoux
Nicole (HBS '08) is Co-founder/CEO of 88 Acres, a Consumer Products company in the Natural Food space. She has experience in brand building, business development, new product launch, fundraising & financing as well as manufacturing.... View Details
- Profile
Minal Mehta
BollyX classes, I meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is building a fitness View Details
- Career Coach
Jessica Mbaeliachi
to the Board of Directors, and key Enterprise Level strategic initiatives. She previously served as the company’s Head of Strategy and Operations for Intercontinental Markets, driving commercial strategy, brand planning and business... View Details
- 01 Apr 2001
- News
Beyond Accommodation
Industries for the Blind (NIB) in Alexandria, Virginia, a post he assumed in 1998, Gibbons is the first blind person ever to lead the 63-year-old agency. Previously, he had worked at AT&T, first in operations management and later in... View Details
- Career Coach
Connie Walsh
team for $5B Staples Brands Group at Staples, Inc. She was responsible for marketing & developing product lines and brands across retail, contract, online and catalogue businesses and for the packaging... View Details
- 18 Jun 2001
- Lessons from the Classroom
Why Leaders Need Great Books
Moral Leader is not likely to help students run numbers or do brand management when they leave HBS, he admitted. But intense discussions about the often-conflicting demands of leadership do leave a mark. As Badaracco said to the alumni,... View Details
Keywords: by Martha Lagace
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
be the case with new technologies); they may be skeptical of the products because previous offerings have failed to live up to expectations; or they may have personal objections to products or companies in the category. By using stealth... View Details
Keywords: by Youngme Moon
- 04 Dec 2014
- News
The 32 Hottest Startup CEOs In America
Keywords: Gilt Groupe; Glamsquad; Mink; Hinge; Birchbox; Personal Services; Personal Services; Personal Services
- Career Coach
Matt Spielman
divisions and several initiatives in response to the dramatic changes in the media landscape. At Moxie Interactive, a digital media agency within the Publicis Groupe, Matt led the New York office and partnered with brands to develop... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
president and CEO of grocery chain Stop & Shop. In 2007, certain brands of pet food manufactured in China and sold at several locations were found to be contaminated with melamine. Many pets became sick, and some even died. Through it... View Details
- 22 Feb 2010
- Op-Ed
Tragedy at Toyota: How Not to Lead in Crisis
vaunted quality system failed. CEO Toyoda should take personal responsibility by saying that he pushed too hard for growth and neglected quality. By admitting his errors, he gives every Toyota employee permission to acknowledge mistakes... View Details
- 01 Sep 2012
- News
On a Sound Track
Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
William Guthy
Guthy was a pioneer in the use of Infomercials. He was the first to market Infomercials with a brand on the lower left corner of the television screen and he gained success by focusing on quality products and services. His View Details
Keywords: Retail
Franklin P. Perdue
Under Perdue’s total-control leadership style, Perdue Farms grew from a small Maryland chicken farm into the United States’ third largest chicken producer with sales of almost $1 billion in the late 1980s. Perdue built his business on quality, becoming the View Details
Keywords: Food & Tobacco
- 13 Apr 2021
- News
Face Value
As a teenager in Houston, Texas, and one of the few Asian students in her high school, Vicky Tsai (MBA 2006) recognized that didn’t fit the accepted beauty standard. She was more drawn to the Western luxury skincare brands her mother sold... View Details