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Show Results For
- All HBS Web
(1,387)
- People (2)
- News (422)
- Research (538)
- Events (11)
- Multimedia (13)
- Faculty Publications (184)
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- 27 Nov 2017
- Research & Ideas
Beware the Lasting Impression of a 'Temporary' Selfie
llSource: iStock Think that probably inappropriate Snapchat selfie is safe from leaking into your professional life because it disappears? Think again. Features on some communication apps like Snapchat and Instagram Stories allow you to... View Details
Keywords: by Rachel Layne
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details
- 12 Mar 2013
- First Look
First Look: March 12
of entrepreneurs supported. Paper: http://www.people.hbs.edu/wkerr/121212-Female1_Spatial.pdf For Mobile Devices, Think Apps, Not Ads Authors:Gupta, Sunil Publication:Harvard Business Review Abstract Many companies envision mobile ads becoming an integral part of their... View Details
Keywords: Sean Silverthorne
- 02 Oct 2000
- Research & Ideas
Networked Incubators: Hothouses of the New Economy
Web platform for the company's business-to-business Web communications services. They wanted to move quickly to outsource the project, but first they desperately needed critical advice on the architecture of the platform. Fortunately,... View Details
- 08 Jul 2014
- First Look
First Look: July 8
label Prada, and jeweler Bulgari. Publisher's link: http://hbr.org/2014/07/how-brand-tourists-can-grow-sales/ar/1 Forthcoming Journal of Marketing Research (JMR) Risk, Information, and Incentives in Online Affiliate Marketing By: Edelman,... View Details
Keywords: Carmen Nobel
- 19 May 2011
- Research & Ideas
Empathy: The Brand Equity of Retail
Clinic had been consistently ranked No. 1 by US News & World Report for heart surgery survival rates, her father opted to go to the No. 2 ranked Mayo Clinic. The reason for his choice: doctors at the Cleveland Clinic had a reputation for View Details
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54476 Trust and Disintermediation: Evidence from an Online Freelance Marketplace By: Gu, Grace, and Feng Zhu Abstract—As an intermediary improves trust between two sides of its market to... View Details
Keywords: Dina Gerdeman
- 28 Apr 2011
- Op-Ed
While Waiting for Japan’s Recovery, Let’s Enhance Supplier Competitiveness at Home
Connection is an example of one step in the right direction. Initiated last spring, IBM has brought together an initial consortium of seven major companies, including Caterpillar, Pfizer, Bank of America, Citibank, and AT&T, to develop an View Details
Keywords: by Rosabeth Moss Kanter
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
of superstar talent, so any manager hoping to make blockbusters needs them on his or her side. Fourth, an entrepreneurial streak is essential, I think. Every product launch effectively involves groups of people coming together to build something truly novel. Finally,... View Details
- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
savings. In the area of prevention, the spread of ever-cheaper mobile smart phones enables citizens in remote rural areas to receive online medical consultations, treatment suggestions, and prescriptions. Readings on diagnostic machines... View Details
- 19 Feb 2013
- First Look
First Look: Feb. 19
the last decade, a variety of novel patent intermediaries have emerged. We discuss how several online platforms have started services for buying and selling patents but have failed to gain meaningful traction. And new intermediaries that... View Details
Keywords: Sean Silverthorne
- 03 May 2011
- First Look
First Look: May 3
a means of mitigating threats to the natural environment while creating urban living capacity, by combining low carbon and resource-efficient development with the use of information and communication technologies (ICT) to better manage... View Details
Keywords: Sean Silverthorne
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
Kristin, and Tolga Sınmazdemir Abstract— Finding suitable settlements to civil wars, then proceeding to reconcile and reintegrate civilian communities to realize such settlements and avoid future conflict, poses many seemingly... View Details
Keywords: Dina Gerdeman
- 03 Jun 2015
- What Do You Think?
Is the Time Right for Self-Management?
values and pay them fairly, it seems an interesting proposal for both the company and the individual." Juan Manuel Salas Guevara commented that the challenge in Holacracy "is a strong communication process from the top level of... View Details
- 05 Oct 2010
- First Look
First Look: October 5, 2010
Right Way Authors:Todd Rogers and Michael I. Norton Abstract What happens when people try to "dodge" a question they would rather not answer by answering a different question? In four online studies using paid participants, we... View Details
Keywords: Sean Silverthorne
- 08 Apr 2014
- First Look
First Look: April 8
Almandoz Abstract—A case study is presented on business ethics and bank management. The situation facing the president of a community bank established to operate as a green business and to consider ethical issues of bank loans when it is... View Details
Keywords: Sean Silverthorne
- 15 May 2012
- First Look
First Look: May 15
changing environment with the growing acceptance of online retailing that empowered customers by providing greater price transparency and more options. Marketing channels and communication touch points... View Details
Keywords: Carmen Nobel
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
that outside expertise is often needed. Sony, a legendary marketer, outsourced its program to market products through its online "Sony Style" store, recognizing that they needed expertise in areas such as customer database... View Details
Keywords: by Poping Lin
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in today’s environment; it just has to feel different from what we’ve gotten used to as consumers.... View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
a series of six "filters" to answer this critical question. If a company is going to make the investment required to aggressively pursue an Internet opportunity, management needs to believe in each of the following: Online... View Details
Keywords: by Peter Jacobs