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09 May 2005
Research & Ideas

Hold or Fold? Sizing Up Business Risk

three into a simple "estimator" that we use to assess which of the options—A, B, or C—looks like the best for us. The most minimal form of this "estimator" uses only two alternatives for each of the three variables,... View Details

Keywords: by Eileen C. Shapiro & Howard H. Stevenson

10 Mar 2009
First Look

First Look: March 10, 2009

or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily stockpiled by end-consumers as... View Details

Keywords: Martha Lagace