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Show Results For
- All HBS Web
(3,130)
- People (24)
- News (824)
- Research (1,589)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,104)
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- December 2018
- Case
Formula E Championship Racing (A)
By: Robert F. Higgins and James Weber
Formula E founder and CEO Alejandro Agag obtained the rights to develop a new electric car racing series from the Fédération Internationale de l'Automobile (FIA). Agag needed to develop the series from scratch—developing a race car and finding teams willing to race,... View Details
Higgins, Robert F., and James Weber. "Formula E Championship Racing (A)." Harvard Business School Case 819-011, December 2018.
- 2010
- Chapter
The Peculiar Politics of American Disaster Policy: How Television Has Changed Federal Relief
By: David Moss
Particularly since the 1960s, the federal government has played a significant role in financing disaster losses in the United States. The federal government may thus be thought of as providing an implicit form of public disaster insurance. However, unlike many... View Details
- June 2024
- Teaching Note
Major League Baseball: Changing the Rules of America's Pastime
By: Stephen A. Greyser, Mac Levin and Brent Schwarz
Teaching Note for HBS Case No. 924-307. The Teaching Note offers suggestions for using the case as a “product innovation” for different levels of students and their knowledge of baseball. Discussion plan questions for instructors are provided in the context of MLB’s... View Details
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
forthcoming Journal of Financial Economics The Effects of Media Slant on Firm Behavior By: Baloria, Vishal P., and Jonas Heese Abstract—The media can impose reputational costs on firms because of its... View Details
Keywords: Sean Silverthorne
- October 1998 (Revised May 2001)
- Case
Preview Travel (A)
By: William A. Sahlman, Nicole Tempest, Daniel H Case III and Robert Keller
Preview Travel was a leader in the online travel industry, having generated $80 million in bookings in 1997 and growing at a 34% compound annual growth rate per quarter. This case describes the evolution of Preview Travel's business plan and financing strategy and... View Details
Keywords: Risk and Uncertainty; Business Model; Initial Public Offering; Valuation; Internet and the Web; Business Plan; Capital; Financial Strategy; Travel Industry; United States
Sahlman, William A., Nicole Tempest, Daniel H Case III, and Robert Keller. "Preview Travel (A)." Harvard Business School Case 899-085, October 1998. (Revised May 2001.)
- 2022
- Working Paper
Stories, Statistics and Memory
By: Thomas Graeber, Christopher Roth and Florian Zimmermann
For most decisions, we rely on information encountered over the course of days,
months or years. We consume this information in various forms, including abstract
summaries of multiple data points – statistics – and contextualized anecdotes about
individual instances... View Details
Graeber, Thomas, Christopher Roth, and Florian Zimmermann. "Stories, Statistics and Memory." Working Paper, December 2022.
- March 2023
- Article
Authentic First Impressions Relate to Interpersonal, Social, and Entrepreneurial Success
By: David M. Markowitz, Maryam Kouchaki, Francesca Gino, Jeffrey T. Hancock and Ryan L. Boyd
This paper examines how verbal authenticity influences person perception. Our work combines human judgments and natural language processing to suggest verbal authenticity is a positive predictor of interpersonal interest (Study 1: 294 dyadic conversations), engagement... View Details
Keywords: Authenticity; Impression Formation; Natural Language Processing; First Impressions; Communication; Perception; Success
Markowitz, David M., Maryam Kouchaki, Francesca Gino, Jeffrey T. Hancock, and Ryan L. Boyd. "Authentic First Impressions Relate to Interpersonal, Social, and Entrepreneurial Success." Social Psychological & Personality Science 14, no. 2 (March 2023): 107–116.
- September 2019 (Revised February 2020)
- Teaching Note
Fishbowl: Scaling Up
By: Leslie K. John
Email mking@hbs.edu for a courtesy copy.
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Digital Platforms; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Teaching Note 920-022, September 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- September 2010 (Revised April 2017)
- Case
Aspen Skiing Company (A)
By: Michael W. Toffel and Stephanie van Sice
Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
Keywords: Governing Rules, Regulations, and Reforms; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Environmental Sustainability; Climate Change; Entertainment and Recreation Industry; Aspen
Toffel, Michael W., and Stephanie van Sice. "Aspen Skiing Company (A)." Harvard Business School Case 611-002, September 2010. (Revised April 2017.)
- November 1998 (Revised August 1999)
- Case
Mickey Maurer: IBJ Corp. and MyStar Communications
By: Paul W. Marshall and Jeremy Dann
Mickey Maurer is a successful entrepreneur who retired in the late 1980s and then reentered the business world with the purchase of two media companies. In the radio industry he faces competition from large national players. In his publishing enterprise, Maurer... View Details
Keywords: Motivation and Incentives; Competition; Business Growth and Maturation; Entrepreneurship; Management Teams; Media and Broadcasting Industry
Marshall, Paul W., and Jeremy Dann. "Mickey Maurer: IBJ Corp. and MyStar Communications." Harvard Business School Case 899-106, November 1998. (Revised August 1999.)
- October 2014 (Revised December 2016)
- Case
NBCUniversal
By: Anita Elberse
In September 2014, Stephen Burke, chief executive officer at media and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media... View Details
Keywords: Business Conglomerates; Film Entertainment; Product Marketing; Media and Broadcasting Industry; Media and Broadcasting Industry
Elberse, Anita. "NBCUniversal." Harvard Business School Case 515-039, October 2014. (Revised December 2016.)
- February 2024
- Article
Pricing Power in Advertising Markets: Theory and Evidence
By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more... View Details
Gentzkow, Matthew, Jesse M. Shapiro, Frank Yang, and Ali Yurukoglu. "Pricing Power in Advertising Markets: Theory and Evidence." American Economic Review 114, no. 2 (February 2024): 500–533.
- September 2011
- Module Note
Orientation to Leadership Intelligence Days, 2011
By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
Margolis, Joshua D., and Anthony J. Mayo. "Orientation to Leadership Intelligence Days, 2011." Harvard Business School Module Note 412-057, September 2011.
- 2008
- Working Paper
Economic Factors Underlying the Unbundling of Advertising Agency Services
By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
This paper addresses a longstanding puzzle involving the unbundling of services that has occurredover more than two decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be explained and what accounts for the... View Details
Keywords: Transformation; Framework; Service Operations; Decisions; Relationships; Price; Diversification; Geography; Cost; Advertising Industry; United States
Arzaghi, Mohammad, Ernst R. Berndt, James C. Davis, and Alvin J. Silk. "Economic Factors Underlying the Unbundling of Advertising Agency Services." NBER Working Paper Series, No. 14345, September 2008.
- September 2003 (Revised May 2006)
- Case
Eyeblaster: Enabling the Next Generation of Online Advertising
By: Elie Ofek
Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting... View Details
Keywords: Business Model; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Digital Marketing; Growth and Development Strategy
Ofek, Elie. "Eyeblaster: Enabling the Next Generation of Online Advertising." Harvard Business School Case 504-005, September 2003. (Revised May 2006.)
- August 1984 (Revised October 1994)
- Case
Suave
By: Mark S. Albion
Promotes discussion on advertising budgeting and media mix decisions in the shampoo market for low-priced, high-volume Suave. Provides various types of market research into consumer behavior and the competition context. The importance of retailers and shelf space is... View Details
- June 2025 (Revised June 2025)
- Case
Full-funnel Advertising on TikTok
By: Jeremy Yang, Ayelet Israeli and Alexis Lefort
In 2025 TikTok is working to grow its brand and performance advertising business, along with a new integrated full-funnel solution. As an emerging media platform with unique ad formats and user behavior in a privacy-first environment, TikTok faces both significant... View Details
- April 2003 (Revised December 2003)
- Background Note
Winning the Influence Game: Corporate Diplomacy and Business Strategy
Provides a framework for influencing key outside players--businesses, governments, and NGOs--in support of business strategy. This could mean negotiating contracts with major customers and suppliers, concluding acquisitions and alliances, and securing financing from... View Details
Watkins, Michael D. "Winning the Influence Game: Corporate Diplomacy and Business Strategy." Harvard Business School Background Note 903-096, April 2003. (Revised December 2003.)
- December 1996 (Revised July 2002)
- Background Note
Note on Marketing and the Internet
By: John A. Deighton, Alison Berkley and John Barabino
The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores... View Details
Deighton, John A., Alison Berkley, and John Barabino. "Note on Marketing and the Internet." Harvard Business School Background Note 597-037, December 1996. (Revised July 2002.)
- August 2015
- Case
Building an e-Commerce Brand at Wayfair
By: Thales Teixeira and Elizabeth Anne Watkins
Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details
Keywords: E-commerce; Wayfair; Wayfair.com; Amazon; Retailing; Furnishing; Funnel; Attribution; "Marketing Analytics"; Brand Building; Digital Platforms; Marketplace Matching; Marketing; Marketing Communications; Marketing Strategy; Internet and the Web; Media; Supply Chain; Supply Chain Management; Communication; Advertising; Resource Allocation; Decisions; Advertising Industry; Communications Industry; Consumer Products Industry; Retail Industry; United States
Teixeira, Thales, and Elizabeth Anne Watkins. "Building an e-Commerce Brand at Wayfair." Harvard Business School Case 516-028, August 2015.