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- Research Summary
Corporate Reputation
Stephen A. Greyser is undertaking an empirical analysis of
corporate reputation based on interviews conducted by Opinion Research
Corporation with more than four thousand executives in nineteen
countries. His study is examining public awareness of, familiarity
with,... View Details
- Website
Creating Emerging Markets
By: Geoffrey Jones
Harvard Business School has an on-going program to conduct in-depth interviews with top business leaders who have created and managed businesses in Africa, Asia, the Middle East, and Latin America over the last four decades. These interviews, many lasting several... View Details
Jones, Geoffrey. Creating Emerging Markets. http://www.hbs.edu/businesshistory/emerging-markets/Pages/default.aspx.
- Research Summary
Developing Organizational Capabilities to Compete
By: Michael Beer
Michael Beer’s current research focuses on the question of what makes an Effective Organization. Based on his extensive research and practice about this question Beer has identified six highly interrelated core capabilities:
- Capacity of the... View Details
- Teaching Interest
How to Talk Gooder in Business and Life
This is an Elective Curriculum course for HBS MBA students. People must converse effectively to achieve success in every aspect of business and life – from pitching ideas to giving feedback, brainstorming and making strategic decisions, from interviewing to firing.... View Details
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- Forthcoming
- Article
Overcoming Barriers to Employee Ownership: Insights From Small and Medium-Sized Businesses
By: John Guzek and Ashley Whillans
This research investigates the limited adoption of employee stock ownership plans (ESOPs) among small-to-medium sized businesses (SMBs) in the U.S. Through interviews with 30 SMB owners across various industries, we identify the key barriers to ESOP adoption as lack of... View Details
Keywords: Profit Sharing; Employee Ownership; Management Practices and Processes; Compensation and Benefits; Small Business; Adoption; Employees
Guzek, John, and Ashley Whillans. "Overcoming Barriers to Employee Ownership: Insights From Small and Medium-Sized Businesses." Compensation & Benefits Review (forthcoming). (Pre-published online October 10, 2024.)
- Article
When the Thought Doesn’t Count: The Dynamics of Unhelpful Help in Creative Organizations
By: Colin Fisher, Julianna Pillemer and Teresa Amabile
We’ve all been there. You ask a colleague for help with something, maybe a tricky research design or a difficult student. They agree to help, but their assistance misses its mark. You wonder what happened and, if you turn to existing research and theory, you don’t find... View Details
Fisher, Colin, Julianna Pillemer, and Teresa Amabile. "When the Thought Doesn’t Count: The Dynamics of Unhelpful Help in Creative Organizations." Academy of Management Discoveries (in press). (Pre-published online October 18, 2024.)
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