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Show Results For
- All HBS Web
(6,393)
- People (36)
- News (2,483)
- Research (2,872)
- Events (17)
- Multimedia (63)
- Faculty Publications (1,291)
- February 2015 (Revised September 2016)
- Teaching Note
Making stickK Stick: The Business of Behavioral Economics
By: Leslie K. John and Michael Norton
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
John, Leslie K., and Michael Norton. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Teaching Note 515-088, February 2015. (Revised September 2016.) (Email mking@hbs.edu for a courtesy copy.)
- 18 Sep 2013
- HBS Seminar
Steven Tadelis, University of California Berkeley Haas School of Business
- October 1998 (Revised April 2001)
- Case
United Way of Massachusetts Bay
By: David E. Bell and Ann Leamon
The United Way of Massachusetts Bay held the monopoly on workplace giving for 50 years. In the 1990s it has experienced a dramatic change in the workplace itself and in donor attitudes toward giving and toward the United Way organization. This case investigates the... View Details
Keywords: Change; Marketing Channels; Marketing Strategy; Monopoly; Relationships; Attitudes; Internet; Massachusetts
Bell, David E., and Ann Leamon. "United Way of Massachusetts Bay." Harvard Business School Case 599-042, October 1998. (Revised April 2001.)
- 05 Sep 2020
- News
Piercing the Fog of Zoom
- Research Summary
Advertising and the Economics of Attention
Using novel technologies, such as eye- and face-tracking, to gauge attentional and emotional (facial) reactions to advertising, Professor Teixeira studies how advertising effectiveness can be optimized. Through complex statistical models of consumer response, he... View Details
- 30 Jun 2011
- News
The Four Curriculums of a Great MBA
- 07 Nov 2023
- Cold Call Podcast
How Should Meta Be Governed for the Good of Society?
- 15 Oct 2014
- News
The Next Generation of Social Networks
- 13 Aug 2008
- Research & Ideas
The Inner Life of Leaders
the ancient Greek philosophers that hedgehogs know one big thing while foxes know many things. Applied to leadership, hedgehogs reduce reality to one single principle, while foxes know many things and are... View Details
Keywords: by Martha Lagace
- Research Summary
The Evolving Role of the CIO
The Internet 'bubble' magnified the ups and downs of IT managers' fortunes into a roller coaster ride. Post-crash, the role of senior IT management is uncertain in many companies, and in need of redefinition. This project aims to define a role for CIOs and IT managers... View Details
- January 2011 (Revised April 2023)
- Course Overview Note
The Coming of Managerial Capitalism: Overview
By: Tom Nicholas
This is a course overview note for The Coming of Managerial Capitalism. CMC is chronologically organized. It starts in the late eighteenth century when America gained independence, spans the remarkable rise to industrial maturity during the nineteenth and twentieth... View Details
Keywords: Business History; Business or Company Management; Entrepreneurship; Business Startups; Welfare; War; Transformation; Information Technology; Finance; Situation or Environment; Decision Making; Management Analysis, Tools, and Techniques; United States
Nicholas, Tom. "The Coming of Managerial Capitalism: Overview." Harvard Business School Course Overview Note 811-033, January 2011. (Revised April 2023.)
The Challenge of Digital Transformation
The ubiquity of digital technology and internet connectivity is driving both new and old players across all industries to invest in new capabilities, define new business models, and compete in new ways. From software to automobiles, from healthcare to financial... View Details
- April 2001
- Supplement
Acer America: Development of the Aspire
Consists of five segments. Segment 1 shows Culver and Pai discussing the tensions between Taiwan and the United States and the resulting performance problems with Aspire; Segment 2 features Culver and Shih describing the changes Acer made as a result of the problems... View Details
Keywords: Digital Marketing; Transformation; Forecasting and Prediction; Marketing Strategy; Outcome or Result; Problems and Challenges; Information Infrastructure; Internet and the Web; Computer Industry; Taiwan; United States
Bartlett, Christopher A. "Acer America: Development of the Aspire." Harvard Business School Video Supplement 301-805, April 2001.
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
There are lots of unglamorous, incumbent businesses that have used the Internet to take an enormous amount of cost out of their system and run... View Details
- 01 Jan 2014
- News
IDEO’s Culture of Helping
- 18 Feb 2015
- News
Inside the Psychology of Productivity
- 17 Jun 2022
- News
In Defense of Online Anonymity
- 05 Apr 2018
- HBS Seminar
Connie Helfat, Tuck School of Business at Dartmouth
- 12 PM – 1 PM EDT, 21 Apr 2020
- Webinars: Career
The Future of Project Work
In light of the COVID-19 crisis, it is clear that the world around us and our work lives are changing dramatically. This fundamental shift is bringing not only challenges but also the opportunity for new ways to work as well -- including meaningful project work. Join... View Details
- 03 Apr 2013
- News