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  • 24 Mar 2008
  • Research & Ideas

Reducing Risk with Online Advertising

market. They're more than 90 percent of Google's revenue. For Google, about half of pay-per-click traffic is placement on Google's own site, but the other half is placement that Google arranges on other companies' sites. To make an extra few dollars a day, someone... View Details
Keywords: by Martha Lagace; Video Game; Web Services
  • 20 Jul 2010
  • First Look

First Look: July 20

motorbikes, which posed a threat to the company's core business. Sourcing the technology for these e-bikes, and hiring and retaining the management and creative talent the company needed, were continuing challenges. The case traces the... View Details
Keywords: Martha Lagace
  • 04 Dec 2007
  • First Look

First Look: December 4, 2007

desired occupational identity. This practice produces an engaging form of control that relies on management's selective allocation of identity incentives. These findings document a previously overlooked type of control: one reliant on... View Details
Keywords: Martha Lagace
  • 19 May 2009
  • First Look

First Look: May 19, 2009

provided their business practices were sound from an environmental, social, and governance (ESG) perspective regardless of where they were located. By allowing investment in these types of companies regardless of where they operated,... View Details
Keywords: Martha Lagace
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

end of the case Hever is reflecting on a proposal he submitted for providing CDC services to one of the largest U.K. companies. The general counsel wants to pay for these services in cash should he decide to accept the proposal, rather than View Details
Keywords: Martha Lagace
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

co-founders, and outsourcing system development work. The abridged version does not include the introduction and final sections of the full case in order to give casewriting workshop participants practice writing those sections. Purchase... View Details
Keywords: Martha Lagace
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55610 Assortment Rotation and the Value of Concealment By: Ferreira, Kris J., and Joel Goh Abstract— Assortment rotation—the retailing practice of changing the assortment of products offered... View Details
Keywords: Dina Gerdeman

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