green business - Publications - Faculty & Research

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Winners & Runners-Up | New Venture Competition

weakens bridge pilings and has put some 500,000 bridges in the United States at risk. Quickstor Rebecca Greene Todd Rudnianyn Business Track Runner-Up This new venture has developed a mobile app to... View Details

18 Jun 2024
Research & Ideas

Industrial Decarbonization: Confronting the Hard Challenges of Cement

Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure... View Details

Keywords: by by Janelle Conaway; Green Technology; Energy; Industrial Products; Manufacturing

October 2021
Supplement

Unshrinking the Pie: Desirée Stolar's Negotiation Saga (B)

By: James K. Sebenius and Alex Green

When Desirée (“Des”) Stolar’s wool sweater shrank two sizes, the Harvard Business School student worked with classmates to develop a solution that both fixed her problem and launched Unshrinkit, a successful consumer goods company with a widely-available product for... View Details

Keywords: Bargaining; Startups; Negotiation; Contracts; Negotiation Tactics; Entrepreneurship; Business Startups; Strategy; Consumer Products Industry

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07 Jan 2015
Research & Ideas

The Quest for Better Layoffs

A few years ago, Sandra J. Sucher received worried emails from two MBA students in her first-year Leadership and Corporate Accountability (LCA) class at Harvard Business School. Elana Green (now Elana... View Details

Keywords: by Carmen Nobel; Manufacturing

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HBS Alumni Conference: Accelerating Climate Solutions - Alumni

including a recent extension to the trading of carbon offsets. Iberdrola: Leading the Energy Revolution Faculty Presenters: Juan Alcacer , James J. Hill Professor of Business Administration This case discussion focuses on Iberdrola, the... View Details

October 2021
Case

Unshrinking the Pie: Desirée Stolar's Negotiation Saga (A)

By: James K. Sebenius and Alex Green

When Desirée (“Des”) Stolar’s wool sweater shrank two sizes, the Harvard Business School student worked with classmates to develop a solution that both fixed her problem and launched Unshrinkit, a successful consumer goods company with a widely-available product for... View Details

Keywords: Bargaining; Startups; Negotiation; Contracts; Negotiation Tactics; Entrepreneurship; Business Startups; Strategy; Consumer Products Industry

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18 Jan 2012
Research & Ideas

Beyond Heroic Entrepreneurs

In recent years, business schools and investors alike have been paying more attention to social entrepreneurs, those who create ventures with the primary goal of achieving positive social change. But most people encounter the field only... View Details

Keywords: by Carmen Nobel

19 Jun 2018
Research Event

Has Environmental Sustainability Lost its Relevance?

iPhoto For businesses and other organizations seeking to overcome roadblocks to sustainability over the last few decades, much can be learned from the debates I heard at the recent Harvard Business School conference, Understanding and Overcoming Roadblocks to... View Details

Keywords: by Geoffrey G. Jones; Energy

August 2021 (Revised February 2022)
Case

Northvolt: Making the World's Greenest Battery

By: Jurgen R. Weiss and Emilie Billaud

In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get... View Details

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19 Jan 2022
In Practice

7 Trends to Watch in 2022

expenditures? Expectations for business leadership will be greater than ever. For example, real estate developers will be expected to not just comply with building codes but actively contribute to crafting higher standards. Bankers will... View Details

Keywords: by HBS News

14 Jun 2021
Op-Ed

When Your Nerves Get the Best of You, Change the Narrative

When I first started teaching executive education classes at Harvard Business School, I was part of a team of five professors who conducted one-week programs for leaders of businesses from all across the... View Details

Keywords: by Francesca Gino

06 Feb 2012
Research & Ideas

Kodak: A Parable of American Competitiveness

in the United States, but US companies gave it all up.” HBS Professor of Management Practice Willy C. Shih served as president of Kodak's Digital & Applied Imaging business through the turn of the 21st century. Shortly after starting... View Details

Keywords: by Dina Gerdeman; Manufacturing

September 1995
Case

Richina Capital Partners Limited

By: William A. Sahlman and Jason Green

Richard Yan and Suzanne Foels raise a $52.5 million fund to invest in Chinese companies in concert with major multinational companies. They face all the challenges of starting a business from scratch in addition to the challenges of operating in a cross-cultural... View Details

Keywords: Business Startups; Venture Capital; Problems and Challenges; Emerging Markets; Multinational Firms and Management; Cross-Cultural and Cross-Border Issues; Governance Compliance; Business Strategy; Expansion; Investment Return; China

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Why Your Gift Matters - Alumni

Giving Why Your Gift Matters Giving Why Your Gift Matters Far-Reaching Impact Your support helps HBS prepare leaders to change the world Contributions from alumni and friends are critical to Harvard Business School’s ability to fulfill... View Details

Research Summary

Overview

By: Geoffrey G. Jones

Professor Jones researches the history and impact of global firms. In recent years he has prublished extensively on the ecological and social responsibility of business leaders. He has a strong interest in the business history of emerging markets. He founded and... View Details

Keywords: Entrepreneurship; Ethics; Globalization; Government and Politics; History; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

considered if the company hadn’t hyped their gender, according to a study by Harvard Business School. Why do these gender appeals alienate the very audience they aim to attract? People resist being categorized—or made to feel like they... View Details

Keywords: by Dina Gerdeman; Consumer Products

04 Nov 2009
What Do You Think?

What is the Role of Government Vis-à-Vis Capitalism?

asked, "If we take the invisible hand of capitalism away would we ever learn from our mistakes? The more government steps in the more accountability for actions decreases." Charles Green set forth an opposing view: "In the... View Details

Keywords: by Jim Heskett

04 Apr 2018
Research & Ideas

Smart Cities are Complicated and Costly: Here's How to Build Them

Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details

Keywords: by John Macomber; Construction; Green Technology

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Courses & Case Studies - Social Impact Collaboratory

evaluate, measure, and manage sustainable investment opportunities with cutting-edge frameworks, strategies, and techniques. Case Studies The case library features a wealth of case research by Harvard Business School faculty and... View Details

November 2022 (Revised March 2024)
Case

Northvolt: Building Batteries to Fight Climate Change

By: George Serafeim, Debora L. Spar, P. Tufano and Julia M. Comeau

In 2016, Swedish entrepreneurs Carl-Erik Lagercrantz and Peter Carlsson founded an electric battery company called Northvolt with the dual goals of creating a company to address climate change and bringing battery manufacture to Europe. Northvolt, which succeeded in... View Details