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    Elie Ofek

    Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek's research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions... View Details

    Keywords: internet; media; high technology; consumer products
    • 2017
    • Chapter

    Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective

    By: Elizabeth J. Altman and Michael Tushman
    Platform, open/user innovation, and ecosystem strategies embrace and enable interactions with external entities. Firms pursuing these approaches conduct business and interact with environments differently than those pursuing traditional closed strategies. This chapter... View Details
    Keywords: Platforms; Open/user Innovation; Ecosystems; Crowdsourcing; Strategic Leadership; Top Management Teams; CEO Role; Business Strategy; Organizational Change and Adaptation; Leadership; Managerial Roles; Digital Platforms
    Related
    • 30 Mar 2023
    • Video

    Implementing Innovation: How to Overcome Adoption Challenges

    • 21 Mar 2014
    • News

    Harvard Business School Launches First Online Offering

    • October 2021 (Revised January 2022)
    • Supplement

    Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (C)

    By: Linda A. Hill and Emily Tedards
    This case is the third installment in a series about the 10-year cultural and digital transformation of Pfizer’s Global Clinical Supply organization. In 2011, Michael Ku became Pfizer’s Vice President of Global Clinical Supply (GCS) after the company had undergone... View Details
    Keywords: Clinical Supply Chain; COVID-19; Vaccine; Agile; Innovation and Invention; Change Management; Organizational Culture; Transformation; Leadership; Corporate Strategy; Health Pandemics; Crisis Management; Mission and Purpose; Health Care and Treatment; Supply Chain Management; Digital Transformation
    Related
    • May 1999 (Revised March 2001)
    • Case

    Marshall Industries

    By: Jeffrey F. Rayport
    Confounding predictions that the Internet would "disintermediate" commerce, making "middle man" companies all but obsolete, Marshall Industries, a leading electronics distributor, used the Internet and digital technologies to reinvent itself. Marshall continued to sell... View Details
    Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Supply Chain; Emerging Markets; Customer Focus and Relationships; Distribution Industry; Electronics Industry
    Related
    • 04 Apr 2011
    • HBS Case

    Reinventing the National Geographic Society

    Fossey's 18-year study of mountain gorillas in Rwanda, for one—filling in the empty spots on the world's map as it went along. But when Fahey arrived to head the National Geographic Ventures unit in 1996, the institution was in decline. Decision-making was slow and... View Details
    Keywords: by Sean Silverthorne; Publishing
    • 2021
    • Working Paper

    Expanding the Entrepreneurial Cultural Toolkit: The Temporal Interplay of the Substantive and the Symbolic

    By: Rebecca Karp and Siobhan O'Mahony
    Much research shows how entrepreneurs leverage symbolic toolkits via storytelling and narratives to convince resource providers of their venture’s legitimacy. Although investors’ legitimacy concerns may be initially met with symbolic actions, it is unclear whether... View Details
    Keywords: Entrepreneurial Sales; Entrepreneurship And Strategy; Entrepreneurship; Technological Innovation; Customers; Acquisition
    Related
    • 07 Jul 2019
    • HBS Case

    Walmart's Workforce of the Future

    initiative. “That requires a lot of reskilling of employees and hard choices, in an uncertain environment, in terms of how to deploy capital.” “This digital transformation creates new jobs, but, more important, it changes the nature of... View Details
    Keywords: by Julia Hanna; Retail
    • September 2020 (Revised May 2024)
    • Case

    Hot Wheels: Launching The Mixed Play Experience

    By: Elie Ofek, Andres Terech and Nicole Tempest Keller
    Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in... View Details
    Keywords: Toys; Go-to-market Strategy; Product Development; Technological Innovation; Product Launch; Product Positioning; Decision Making; Marketing; Strategy; Los Angeles
    Related
    • May 2025
    • Supplement

    Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (D)

    By: Linda A. Hill and Lydia Begag
    This fourth installment in the Pfizer Global Clinical Supply (GCS) transformation case series highlights how over a decade of cultural and digital evolution positioned GCS to meet unprecedented global challenges. In 2011, Michael Ku became the Vice President of GCS and... View Details
    Keywords: Innovation Leadership; Technological Innovation; Leadership Development; Leadership Style; Research and Development; Science-Based Business; Transformation; Pharmaceutical Industry; Biotechnology Industry; Health Industry; United States; Asia; Europe; Latin America
    Related
    • 25 Sep 2017
    • News

    10 books that should be on every marketer’s shelf

    • 03 Mar 2017
    • News

    Inside Snapchat: The Best Tech IPO of 2017?

    • 05 Jun 2018
    • News

    We still don’t know much about the jobs the AI economy will make—or take

    • 25 Aug 2015
    • News

    HBX Launches HBX Live – Harvard Business School’s Virtual Classroom

    • November 2023
    • Case

    Will Fintechs and Central Banks Play in Emtech's Sandbox?

    By: Daniel Isenberg and William R. Kerr
    In February 2023, Emtech’s founder Carmelle Cadet is facing a dilemma. Rapidly running out of cash, Cadet has a term sheet from a leading VC but has a choice of how to structure the investment. The decision will have significant implications for Cadet’s own stake, as... View Details
    Keywords: Cryptocurrency; Business Startups; Venture Capital; Cash Flow; Currency; Governing Rules, Regulations, and Reforms; Digital Platforms
    Related
    • May 27, 2022
    • Article

    How 'Digital Nomad' Visas Can Boost Local Economies

    By: Prithwiraj Choudhury
    More and more companies are offering their employees the option to “work from anywhere,” whether in their home office, in another state, or even halfway around the globe. A growing group of remote professionals are taking the “anywhere” in work-from-anywhere to new... View Details
    Keywords: Remote Work; COVID-19 Pandemic; Collaboration; Work-Life Balance; Human Resources; Collaborative Innovation and Invention
    Related
    • 06 Aug 2020
    • News

    Interview with Professor Regina Herzlinger on Balancing Entrepreneurship and Corporate Governance with a Prominent Academic Career

      Managing the Future of Work

      The nature of work is changing. As companies grapple with forces—such as rapid technological change, shifting global product and labor markets, evolving regulatory regimes, outsourcing, and the fast emergence of the gig economy—they must overcome challenges and... View Details
      • 06 May 2014
      • First Look

      First Look: May 6

      http://hbr.org/product/pepsico-india-performance-with-purpose/an/512041-PDF-ENG Harvard Business School Case 614-039 A Note on Funding Digital Innovation Startups This note provides information on the state... View Details
      Keywords: Sean Silverthorne