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(485)
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Show Results For
- All HBS Web
(485)
- News (49)
- Research (335)
- Events (5)
- Multimedia (4)
- Faculty Publications (215)
- 25 Apr 2017
- First Look
First Look at New Research, April 25
be aware of the range of powerful, dynamic, and often conflicting forces shaping the emerging competitive environment. The globalization of markets, the increasing homogeneity of customer needs worldwide, the impact of the digital... View Details
Keywords: Sean Silverthorne
- Web
Buy Now, Pay Later: Research Links - Printed Collections
labor, and socialis Trade Catalog Collection Baker Library’s collection of historical trade catalogs includes dozens advertising products that were commonly sold on credit, particularly furniture, pianos, farm equipment, and sewing... View Details
- Web
General File - Photography Collections - Historical Collections
manufacturing, and transportation industries in the United States as well as Canada, Europe, Africa, and Asia. James D. Dole, President Hawaiian Pinapple Company , ca. 1907. Significant photographs include late-nineteenth-century View Details
- Web
Caterpillar Tractor Co. - Photography Collections - Historical Collections
the world’s leading manufacturers of tractors, was formed in 1925. From early on the company mounted extensive marketing campaigns advertising their products for farming, logging, quarrying, mining, road building, and construction. Over... View Details
- Web
Europe - Global Activities 2021
with a variety of needs, from validating their competencies to assisting with work permits. Employers can also join Just Arrived for free and either advertise for a job directly, or receive help developing a customized proposal for their... View Details
- 01 Jun 2015
- News
Screen Grab
shows on topics that many advertisers would find too edgy. How we consume TV, it seems, is changing what we consume, opening up new opportunities on the business and creative sides of an industry that hasn’t seen a similar degree of... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- Web
Introduction - Photography Collections - Historical Collections
photography between the World Wars, extensive photographic records of the United Fruit Company in South and Central America, advertising images from automobile manufacturers in the 1930s and 40s, nineteenth-century commercial and city... View Details
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
calls the "less glamorous layer" that supports those big brand names, such as digital advertising agencies, ad networks, ad exchanges, customer analytics firms, listening platforms, and other firms... View Details
- Web
Introduction - The Message - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
the corporation. As an executive warned at the Association of National Advertisers Convention in 1937, “Every company that fails to do its part in public relations for business contributes [not only] to possible destruction . . . of its... View Details
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
that social media users are increasingly attracted to the idea of such a model. But funding it without advertising's help won't be easy. Two digital marketing experts, Harvard Business School professors John Deighton, the Harold M.... View Details
- 04 Sep 2019
- News
A Wide Screen Approach
ratings and selling advertising against those ratings isn’t going to hold up. The whole field will need to find new ways to measure fan engagement with media—and it’s going to create new opportunities for advertisers.” —Angela Ruggiero... View Details
- November 2021 (Revised December 2021)
- Supplement
PittaRosso (B): Human and Machine Learning
By: Ayelet Israeli
This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
Israeli, Ayelet. "PittaRosso (B): Human and Machine Learning." Harvard Business School Supplement 522-047, November 2021. (Revised December 2021.)
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
Scott Howe Nineteenth-century Philadelphia retailer John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Nearly 150 years later, Scott Howe (MBA 1994), president and CEO... View Details
- 01 Mar 2012
- News
Reinventing Radio Days
musicologists to codify pieces of music, ranging from classical to unknown indie bands, according to 450 distinct musical characteristics. This digital “Music Genome Project” matches the musical “DNA” of pieces listeners say they like... View Details
- 01 Sep 2018
- News
The True Value of a Tweet
will actually say something, and the rest is the silent majority. So if you’re an executive, how do you pin a value to this tool? LJ: There has to be a more careful study of that. But all of these digital tools are amazing for marketers... View Details
Keywords: Jen McFarland Flint
- November 2022 (Revised March 2023)
- Supplement
JUUL and the Vaping Revolution: A 2022 Update
By: Michael W. Toffel and Sarah Mehta
This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
- November 2022 (Revised March 2023)
- Supplement
JUUL and the Vaping Revolution: A 2022 Update
By: Michael W. Toffel and Sarah Mehta
This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School Supplement 623-011, November 2022. (Revised March 2023.)
- 01 Dec 2013
- News
Case Study: Citizen Buffett
price. Included is a summary of US newspapers' diminished circulation and advertising revenues over the past decade, as readers turned from print to more immediate sources of news. Coupled with rising printing, paper, and labor costs, the... View Details
- 01 Sep 2010
- News
You’ve Been YouTubed
millions. Taught in the MBA second-year course Digital Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in... View Details
- 13 Dec 2018
- Blog Post
"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012
content. The plan was to grow an audience of sufficient size to attract advertisers but, she says in retrospect, "It wasn't the right business model for me." Cynthia knew she wanted a positive cash flow business that could... View Details