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  • All HBS Web  (1,004)
    • News  (131)
    • Research  (715)
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    • Multimedia  (4)
  • Faculty Publications  (553)
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  • February 2007 (Revised May 2008)
  • Supplement

Bancaja: Developing Customer Intelligence (B)

In 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of Bancaja's new strategy. Bancaja, a savings bank based in Valencia, Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it... View Details
Keywords: Customer Relationship Management; Credit Cards; Analytics and Data Science; Knowledge Use and Leverage; Marketing Strategy; Banking Industry; Spain
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Martinez-Jerez, Francisco de Asis, and Katherine Miller. "Bancaja: Developing Customer Intelligence (B)." Harvard Business School Supplement 107-066, February 2007. (Revised May 2008.)
  • 2023
  • Article

Experimental Evaluation of Individualized Treatment Rules

By: Kosuke Imai and Michael Lingzhi Li
The increasing availability of individual-level data has led to numerous applications of individualized (or personalized) treatment rules (ITRs). Policy makers often wish to empirically evaluate ITRs and compare their relative performance before implementing them in a... View Details
Keywords: Causal Inference; Heterogeneous Treatment Effects; Precision Medicine; Uplift Modeling; Analytics and Data Science; AI and Machine Learning
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Imai, Kosuke, and Michael Lingzhi Li. "Experimental Evaluation of Individualized Treatment Rules." Journal of the American Statistical Association 118, no. 541 (2023): 242–256.
  • 09 Feb 2007
  • Working Paper Summaries

Do Corporate Social Responsibility Ratings Predict Corporate Social Performance?

Keywords: by Aaron K. Chatterji, David I. Levine & Michael W. Toffel
  • November 1997 (Revised January 2003)
  • Case

Martin Smith: January 2002

By: Josh Lerner
An MBA student must choose between offers from three private equity organizations. Each organization has distinct strengths and weaknesses, and different implications for the student's career development. The case presents compensation and employment data about the... View Details
Keywords: Private Equity; Compensation and Benefits; Analytics and Data Science; Job Offer; Personal Development and Career
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Lerner, Josh. "Martin Smith: January 2002." Harvard Business School Case 298-076, November 1997. (Revised January 2003.)
  • November–December 2015
  • Article

Active Postmarketing Drug Surveillance for Multiple Adverse Events

By: Joel Goh, Margrét V. Bjarnadóttir, Mohsen Bayati and Stefanos A. Zenios
Postmarketing drug surveillance is the process of monitoring the adverse events of pharmaceutical or medical devices after they are approved by the appropriate regulatory authorities. Historically, such surveillance was based on voluntary reports by medical... View Details
Keywords: Drug Surveillance; Health Care; Stochastic Models; Queueing; Diffusion Approximation; Brownian Motion; Health Care and Treatment; Analytics and Data Science; Analysis
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Goh, Joel, Margrét V. Bjarnadóttir, Mohsen Bayati, and Stefanos A. Zenios. "Active Postmarketing Drug Surveillance for Multiple Adverse Events." Operations Research 63, no. 6 (November–December 2015): 1528–1546. (Finalist, 2012 INFORMS Health Applications Society Pierskalla Award.)
  • August 23, 2018
  • Article

Using a New EHR System to Increase Patient Engagement, Improve Efficiency, and Decrease Cost

By: Katy French, Barbra Bryce Speer, Alexis B. Guzman, Tayab Andrabi, Iris Recinos, Keith A. Shook, James R. Incalcaterra, John C. Frenzel and Thomas W. Feeley
Patients and providers are frustrated with seemingly endless data entry. We used our patients’ vested interest in their own health care by actively engaging them in the entry of their own medical information into the EHR. Prior to the implementation of the new EHR we... View Details
Keywords: Health Care and Treatment; Analytics and Data Science; Performance Efficiency; Cost Management
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French, Katy, Barbra Bryce Speer, Alexis B. Guzman, Tayab Andrabi, Iris Recinos, Keith A. Shook, James R. Incalcaterra, John C. Frenzel, and Thomas W. Feeley. "Using a New EHR System to Increase Patient Engagement, Improve Efficiency, and Decrease Cost." NEJM Catalyst (August 23, 2018).
  • September–October 2024
  • Article

Where Data-Driven Decision-Making Can Go Wrong

By: Michael Luca and Amy C. Edmondson
When considering internal data or the results of a study, often business leaders either take the evidence presented as gospel or dismiss it altogether. Both approaches are misguided. What leaders need to do instead is conduct rigorous discussions that assess any... View Details
Keywords: Information; Analytics and Data Science; Analysis; Decision Making
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Luca, Michael, and Amy C. Edmondson. "Where Data-Driven Decision-Making Can Go Wrong." Harvard Business Review 102, no. 5 (September–October 2024): 80–89.
  • February 2001
  • Case

PlanetFeedback: The Voice of One ... The Power of Many (A)

By: James L. Heskett
The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of... View Details
Keywords: Mergers and Acquisitions; Decisions; Information Management; Analytics and Data Science; Business Strategy; Internet and the Web; Information Technology Industry
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Heskett, James L. "PlanetFeedback: The Voice of One ... The Power of Many (A)." Harvard Business School Case 901-051, February 2001.
  • October–December 2023
  • Article

A Practical Guide to Conversation Research: How to Study What People Say to Each Other

By: Michael Yeomans, Katelynn Boland, Hanne K. Collins, Nicole Abi-Esber and Alison Wood Brooks
Conversation—a verbal interaction between two or more people—is a complex, pervasive, and consequential human behavior. Conversations have been studied across many academic disciplines. However, advances in recording and analysis techniques over the last decade have... View Details
Keywords: Interpersonal Communication; Analytics and Data Science; Research
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Yeomans, Michael, Katelynn Boland, Hanne K. Collins, Nicole Abi-Esber, and Alison Wood Brooks. "A Practical Guide to Conversation Research: How to Study What People Say to Each Other." Advances in Methods and Practices in Psychological Science 6, no. 4 (October–December 2023).
  • February 2022 (Revised January 2024)
  • Supplement

Winning Business at Russell Reynolds (C)

By: Ethan Bernstein and Cara Mazzucco
In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting—and... View Details
Keywords: Restructuring; Talent and Talent Management; Compensation and Benefits; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Culture; Performance Evaluation; Motivation and Incentives; Consulting Industry
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Bernstein, Ethan, and Cara Mazzucco. "Winning Business at Russell Reynolds (C)." Harvard Business School Spreadsheet Supplement 422-703, February 2022. (Revised January 2024.)
  • winter 2003
  • Article

Massively Categorical Variables: Revealing the Information in Zip Codes

We introduce the idea of a massively categorical variable, a variable such as zip code that takes on too many values to be treated in the standard manner, and show how to use it directly as explanatory variables in an econometric model. In an application of this... View Details
Keywords: Strategy; Analytics and Data Science; Behavior; Marketing; Standards; Finance
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Steenburgh, Thomas J., Andrew Ainslie, and Peder Hans Engebretson. "Massively Categorical Variables: Revealing the Information in Zip Codes." Marketing Science 22, no. 1 (winter 2003): 40–57.
  • 2023
  • Working Paper

Design-Based Inference for Multi-arm Bandits

By: Dae Woong Ham, Iavor I. Bojinov, Michael Lindon and Martin Tingley
Multi-arm bandits are gaining popularity as they enable real-world sequential decision-making across application areas, including clinical trials, recommender systems, and online decision-making. Consequently, there is an increased desire to use the available... View Details
Keywords: Analytics and Data Science; Mathematical Methods
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Ham, Dae Woong, Iavor I. Bojinov, Michael Lindon, and Martin Tingley. "Design-Based Inference for Multi-arm Bandits." Harvard Business School Working Paper, No. 24-056, March 2024.
  • March 1980 (Revised February 1987)
  • Case

Sweco, Inc. (A)

By: Michael E. Porter and George S. Yip
Describes Sweco's decision about whether to enter the mud-processing equipment industry (used in oil well drilling). This is an internal entry decision, and the case describes Sweco's existing businesses as well as the mud-processing industry and competitors. The case... View Details
Keywords: Cost vs Benefits; Decisions; Forecasting and Prediction; Cost; Analytics and Data Science; Market Entry and Exit; Competition
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Porter, Michael E., and George S. Yip. "Sweco, Inc. (A)." Harvard Business School Case 380-167, March 1980. (Revised February 1987.)
  • 1991
  • Book

Multinational and International Banking

By: G. Jones
The essays in this volume explore the historical evolution of multinational and international banking. Contemporary studies, and most writers on the theory of multinational banking, focus on US data, yet historically European financial institutions were the leaders in... View Details
Keywords: Banks and Banking; Multinational Firms and Management; Analytics and Data Science; Opportunities; Theory; Banking Industry; Europe; United States
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Jones, G., ed. Multinational and International Banking. Aldershot, England: Edward Elgar Publishing, 1991.
  • 23 May 2011
  • Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

which corporate and investor behavior is changing. We did so by analyzing data from more than 2,000 companies in 23 countries, and then ranked those countries based on the degree of integration of corporate environmental and social... View Details
Keywords: by Robert G. Eccles & George Serafeim
  • Other Article

How to Make Remote Monitoring Tech Part of Everyday Health Care

By: Samantha F. Sanders, Ariel Dora Stern and William J. Gordon
Remote patient monitoring is a subset of telehealth that involves the collection, transmission, evaluation, and communication of patient health data from electronic devices. These devices include wearable sensors, implanted equipment, and handheld instruments. During... View Details
Keywords: Health Care and Treatment; Information Technology; Analytics and Data Science; Technology Adoption
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Sanders, Samantha F., Ariel Dora Stern, and William J. Gordon. "How to Make Remote Monitoring Tech Part of Everyday Health Care." Harvard Business Review (website) (July 2, 2020).
  • 2019
  • Article

History, Micro Data, and Endogenous Growth

By: Ufuk Akcigit and Tom Nicholas
The study of economic growth is concerned with long-run changes, and therefore, historical data should be especially influential in informing the development of new theories. In this review, we draw on the recent literature to highlight areas in which study of history... View Details
Keywords: Economic Development; Growth; Innovation; Economic Growth; History; Analytics and Data Science; Innovation and Invention
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Akcigit, Ufuk, and Tom Nicholas. "History, Micro Data, and Endogenous Growth." Annual Review of Economics 11 (2019): 615–633.
  • March 2023
  • Supplement

Allianz Türkiye (C): Managing the 2017 Hail Storm

By: John D. Macomber and Fares Khrais
Allianz Turkey is a property casualty insurance company operating in a region experiencing increasing losses from natural catastrophe events related to climate change, for example hail, wildfire, and flooding. There are also substantial other natural catastrophe... View Details
Keywords: Insurance And Reinsurance; Natural Disasters; Turkey; Insurance; Climate Change; Analytics and Data Science; Insurance Industry; Financial Services Industry; Turkey
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Macomber, John D., and Fares Khrais. "Allianz Türkiye (C): Managing the 2017 Hail Storm." Harvard Business School Supplement 223-084, March 2023.
  • March 2023 (Revised April 2024)
  • Case

Allianz Türkiye: Adapting to Climate Change

By: John D. Macomber and Fares Khrais
Allianz Turkey is a property casualty insurance company operating in a region experiencing increasing losses from natural catastrophe events related to climate change, for example hail, wildfire, and flooding. There are also substantial other natural catastrophe... View Details
Keywords: Insurance And Reinsurance; Natural Disasters; Turkey; Insurance; Climate Change; Analytics and Data Science; Insurance Industry; Financial Services Industry; Turkey
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Macomber, John D., and Fares Khrais. "Allianz Türkiye: Adapting to Climate Change." Harvard Business School Case 223-074, March 2023. (Revised April 2024.)
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

conduct laboratory experiments that explore how gender stereotypes shape beliefs about ability of oneself and others in different categories of knowledge. The data reveal two patterns. First, men’s and women’s beliefs about both oneself... View Details
Keywords: Dina Gerdeman
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