customer satisfaction - Publications - Faculty & Research

01 Feb 1997
News

OPM Celebrates 21st Anniversary at Gala Florida Reunion

Discussing examples of how service-oriented organizations deliver breakthrough service, Sasser urged his audience to take a "quantum leap" in their customer satisfaction efforts and to develop strategies to... View Details

01 Oct 2001
News

Q&A: Orin Smith

revolutionized the way Americans drink coffee. In his spare time, he enjoys golf and skiing, and names a Seattle Starbucks location in his Capitol Hill neighborhood as his favorite store. Customers might even enjoy a double-tall-nonfat... View Details

Keywords: Hanna, Julia; Hospitality; Food and Beverage Stores; Retail Trade

25 Aug 2022
News

Case Study: Sound Check

improved long-term retention rates. In the early days, it’s best to optimize for product feedback. If it’s easier to sell to smaller customers (with more volume), stick with this segment and treat the feedback as gold. Rapidly iterate... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

December 2017
Case

Clover Food Lab in 2016

By: Lena G. Goldberg, Sonia Smith and Sandra Bahous

Ayr Muir, founder and CEO of Clover Food Lab, has grown his restaurant chain from a single food truck to 11 thriving stores but he has no interest in running a regional chain. His ambition is to change the way America eats and his goal is national expansion. As he... View Details

Keywords: Restaurant Industry; Food; Growth Management; Strategic Planning; Brands and Branding; Marketing Strategy; Innovation and Management; Customer Satisfaction; Small Business; Expansion; Decision Choices and Conditions; Food and Beverage Industry

Citation

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30 Apr 2019
First Look

New Research and Ideas, April 30, 2019

forthcoming Compensation & Benefits Review The Power of Workplace Rewards: Using Self-Determination Theory to Understand Why Reward Satisfaction Matters for Workers Around the World By: Landry, Anais Thibault, and A.V. Whillans... View Details

Keywords: Dina Gerdeman

10 Jun 2013
Research & Ideas

How Numbers Talk to People

primary appeal of Expedia had become convenience—and change/cancel fees were not convenient. Analysts looked at customer satisfaction rates, and they were particularly low for View Details

11 Apr 2007
Research & Ideas

Adding Time to Activity-Based Costing

generate increased profits. They provide the link between customer satisfaction and improved financial performance. Scorecard measures of the incidence of unprofitable View Details

Keywords: by Sarah Jane Gilbert

February 5, 2009
Comment

In Praise of Marketing

By: John A. Quelch

Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details

Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning

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May 25, 2016
Comment

How Consumers and Businesses are Reshaping Public Health

By: John A. Quelch

Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details

Citation

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01 Apr 1997
News

The Businesslike Gourmet: Karen Page on America's Foodservice Industry

feelings, and self-image. Food is like clothing or shelter: you can get by with the basics, or you can aspire to some aesthetics. The new insistence on food quality may be an outgrowth of a larger need to put more meaning and satisfaction... View Details

01 Apr 1998
News

Microfinance's Big Payoff: Michael Chu and ACCION International

was so successful we had to establish it as a regular commercial bank to accommodate its growth. Today, BancoSol leads the Bolivian banking system in profitability and makes 40 percent of the system's loans; it has 76,000 microentrepreneur View Details

26 Jan 2004
Research & Ideas

What Developing-World Companies Teach Us About Innovation

the psychological satisfaction of creating patrimonio, something of enduring value to be passed on to the next generation. The insight that buildings represented more than simple utility helped CEMEX position a program aimed at these... View Details

Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari

01 Jan 2002
News

Orin C. Smith (MBA '67)

Smith. Not only has Starbucks created a "third place" for the customer between work and home, but it has also launched a number of environmental and community-oriented initiatives. "We have a great culture in this company," Smith... View Details

Profile

James Reinhart

resulting in a willing and grateful marketplace. The concept took off. Understanding that a trip to the Post Office is one step too many for busy parents that need to get rid of clothes, thredUP provides a prepaid “Clean Out Bag” for View Details

November 1995 (Revised March 2004)
Case

Massachusetts General Hospital: CABG Surgery (A)

By: Steven C. Wheelwright and James Weber

A cross-functional team at Massachusetts General Hospital tries to reengineer the service delivery process (the "care path") for heart bypass surgery (CABG) in order to shorten hospital stays (and lower costs) while maintaining/enhancing the quality of care provided. View Details

Keywords: Health Care and Treatment; Medical Specialties; Business Processes; Mission and Purpose; Product Positioning; Product Marketing; Management Practices and Processes; Customer Satisfaction; Service Delivery; Service Operations; Fair Value Accounting; Ethics; Pharmaceutical Industry; Health Industry; Massachusetts

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06 Aug 2020
News

Defining Flex Work

companies understand their employees’ needs and best respond to them. There is no a one-size-fits-all solution to the flexibility question, says Auerbach. Werk assesses each employee and recommends a schedule most likely to maintain productivity and improve employee... View Details

September 2009
Teaching Note

HubSpot: Inbound Marketing and Web 2.0 (TN)

By: Thomas J. Steenburgh and Jill Avery

Teaching Note for 509-049. View Details

Keywords: Customer Satisfaction; Technology Adoption; Internet and the Web; Blogs; Media; Markets; Segmentation; Price; Decision Choices and Conditions; Marketing Strategy; Information Technology Industry

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01 Dec 2003
News

Can Manufacturing Keep Its Edge?

“Pretty straightforward. Pretty frightening.” That’s how Jim Sharpe (MBA 1976), chairman and CEO of Extrusion Technology, Inc. (ET), describes an out-of-the-blue situation his company faced two years ago, when its largest customer... View Details

Keywords: Julia Hanna; Manufacturing

13 Jan 2014
Research & Ideas

How Government Can Restore the Faith of Citizens

research , Buell and Norton had experimented with customer satisfaction in travel and dating websites. They found that when these sites visually showed the effort being exerted by the site during searches or... View Details

Keywords: by Michael Blanding

July 2004 (Revised July 2005)
Case

Activision: The 'Kelly Slater's Pro Surfer' Project

By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman

Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details