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Show Results For
- All HBS Web
(902)
- People (2)
- News (118)
- Research (670)
- Events (12)
- Multimedia (1)
- Faculty Publications (275)
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- 12 Mar 2013
- First Look
First Look: March 12
But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
- 27 May 2014
- First Look
First Look: May 27
consumers make complementary choices in purchase decisions (e.g., chips and salsa), product inter-operabilities (smartphones and networks), and dynamic decisions (current exercise and future healthcare... View Details
Keywords: Sean Silverthorne
- 16 Oct 2012
- First Look
First Look: October 16
of the state-driven agenda for the foreseeable future. Publisher's Link: http://www.oup.com/us/catalog/general/subject/Economics/History/?view=usa&ci=9780199657964 Food Choices of Minority and Low-Income Employees: A Cafeteria... View Details
Keywords: Sean Silverthorne
- 10 Aug 2010
- First Look
First Look: August 10
positioned to take action. When Should a Platform Give People Fewer Choices and Charge More for Them? Authors:Mikołaj Piskorski and Hanna Halaburda Publication:The CPI Antitrust Journal 6, no. 2 (autumn 2010) An abstract is not available... View Details
Keywords: Martha Lagace
- 26 May 2015
- First Look
First Look: May 26
that individuals who are given time to reflect on a task improve their performance at a greater rate than those who are given the same amount of time to practice with the same task. Our results also show that if individuals themselves are given the View Details
Keywords: Sean Silverthorne
- 04 Sep 2018
- First Look
New Research and Ideas, September 4, 2018
individuals have the choice to enact a variety of communication styles. We test the differential impact of being “warm and friendly” versus “tough and firm” in a distributive negotiation, when first offers are held constant and concession... View Details
Keywords: Dina Gerdeman
- 16 Apr 2013
- First Look
First Look: April 16
including work/life choices she made as a wife and mother of five children. Purchase this case: http://hbr.org/search/413094-PDF-ENG Harvard Business School Case 113-114 Corporate Solutions at Jones Lang LaSalle (2001) (A) This case... View Details
Keywords: Sean Silverthorne
- 15 Nov 2018
- Book
Can the Global Food Industry Overcome Public Distrust?
JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
- 30 Aug 2011
- First Look
First Look: August 30
nutrition, health, and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices, strategies for improving products, and... View Details
Keywords: Sean Silverthorne
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees,... View Details
Keywords: by Susan Young
- 09 Feb 2015
- Research & Ideas
Professional Networking Makes People Feel Dirty
read through a list of consumer products and rate each one on a desirability scale of one to seven. The list included several specific cleansing items (such as Dove shower soap, Crest toothpaste, Windex) as well as neutral items (like... View Details
Keywords: by Carmen Nobel
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
management should have” first sought to have the tariffs on motorcycles to the EU removed, but failing that: “restated HOG commitment to American manufacturing of its products adding that if (the) tariff stands HOG will have no choice but... View Details
- 23 Jul 2013
- First Look
First Look: July 23
suppliers and selling them to buyers). We model this as a choice between whether control rights over a non-contractible decision variable (the level of marketing activities) are better held by suppliers (the marketplace-mode) or by the... View Details
Keywords: Anna Secino
- 2009
- Working Paper
Do Friends Influence Purchases in a Social Network?
By: Raghuram Iyengar, Sangman Han and Sunil Gupta
Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details
Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
Iyengar, Raghuram, Sangman Han, and Sunil Gupta. "Do Friends Influence Purchases in a Social Network?" Harvard Business School Working Paper, No. 09-123, April 2009.
- 13 Mar 2012
- First Look
First Look: March 13
organizations in Chile and around the world. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/612046-PDF-ENG Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/612047-PDF-ENG Location Choice for New Ventures: Cities... View Details
Keywords: Sean Silverthorne
- 20 Aug 2008
- Op-Ed
The Time is Right for Creative Capitalism
solely defined by the transactional rhythms and white-hot speed of the marketplace. (My graduating MBA students talk of this concern frequently as they discuss job choices and sketch out their own career plans.) We can see this in the... View Details
Keywords: by Nancy Koehn
- 11 Aug 2003
- Research & Ideas
Why Budgeting Kills Your Company
Associates (New York City), in a recent company publication. "Business units have used their budgets as a bargaining chip, bidding high to get a larger slice of the pie while keeping their cards close to their chest. "The CEO has had no View Details
Keywords: by Loren Gary
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
increased at an impressive pace in the early 2000s even though Internet sales in the United States grew dramatically. Retail sales advanced from $2.87 trillion to almost $4 trillion between 1999 and 2007. However, the current recession created many challenges for... View Details
- 11 May 2009
- Research & Ideas
The IT Leader’s Hero Quest
understand in order to surpass. In the course of the story, Barton first rejects Davies' management approach, then in a more mature fashion, finds ways to "get into the skin" of his opponent, incorporate the useful perspectives he has to offer, and find ways... View Details
Keywords: by Martha Lagace
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
competitiveness strategy needs to cover both export-oriented and local industries. And it needs to take into account that in the export-oriented sector policy choices have to be made with a much stronger view on policies in places in... View Details
Keywords: by Christian Ketels