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  • June 2020 (Revised October 2020)
  • Case

What Went Wrong with Boeing's 737 Max?

By: William W. George and Amram Migdal
This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details
Keywords: Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Decision Making; Decision Choices and Conditions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation and Termination; Leadership; Leadership Style; Management; Business or Company Management; Crisis Management; Management Practices and Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand and Consumers; Digital Platforms; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change and Adaptation; Organizational Culture; Outcome or Result; Failure; Success; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North and Central America; United States; Seattle; Chicago
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  • 07 Jul 2008
  • Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

"reserve requirement" to back up supply commitments. Enron had a major advantage over competitors as a middleman between producers and consumers because it operated one of the nation's largest natural gas pipeline networks.... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • Web

Business & Environment - Faculty & Research

behavior. Using scanner panel data from a single California location of a major grocery chain, and completely controlling for consumer heterogeneity, we demonstrate that bringing your own bags simultaneously increases purchases of... View Details
  • 11 Feb 2014
  • First Look

First Look: February 11

Using scanner panel data from a single California location of a major grocery chain, and completely controlling for consumer heterogeneity, we demonstrate that bringing your own bags simultaneously increases your purchases of... View Details
Keywords: Sean Silverthorne
  • 27 Mar 2012
  • First Look

First Look: March 27

it and demonstrates why the easy short-term choice is often the most perilous in the long-term. The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining... View Details
Keywords: Carmen Nobel
  • 01 Oct 2007
  • Research & Ideas

Encouraging Dissent in Decision-Making

notion that a large segment of consumers might prefer automobiles that were safe and fuel-efficient. Coca-Cola ignored evidence that "New Coke" would fizzle and launched it anyway. Companies in the mechanical-watch and... View Details
Keywords: by Garry Emmons
  • Web

Finance - Faculty & Research

COVID-19 vaccines. Our findings suggest that federal subsidies and pandemic-induced reductions in spending opportunities explain the limited impact. Keywords: Revenue ; Small Business ; Health Pandemics ; Spending ; Consumer Behavior... View Details
  • 10 Jun 2014
  • First Look

First Look: June 10

diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based... View Details
Keywords: Sean Silverthorne
  • January–February 2018
  • Article

Some Customers Would Rather Leave Without Saying Goodbye

By: Eva Ascarza, Oded Netzer and Bruce G.S. Hardie
We investigate the increasingly common business setting in which companies face the possibility of both observed and unobserved customer attrition (i.e., “overt” and “silent” churn) in the same pool of customers. This is the case for many online-based services where... View Details
Keywords: Churn; Retention; Attrition; Customer Base Analysis; Hidden Markov Models; Latent Variable Models; Customer Relationship Management; Consumer Behavior
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  • 13 Dec 2019
  • Blog Post

All Is Well in Texas: How Julia Cheek Founded Her At-Home Lab Testing Startup, EverlyWell

HBS founded companies including Gilt Group and Birchbox. Julia had gone to Vanderbilt, where she majored in Economics and Psychology. When she started at HBS, she thought she would pursue a traditional corporate path, perhaps in brand management or View Details
  • 15 Dec 2015
  • First Look

December 15, 2015

theatrical exhibition chain in the United States, many people in the U.S. were mystified. Unlike China where theatrical exhibition was experiencing rapid growth, the U.S. market was viewed as mature, and rapidly changing technology was giving View Details
Keywords: Carmen Nobel
  • Web

Health Care - Faculty & Research

focuses on how management principles and best practices from other industries can be applied; how the process of innovation can be improved; how principles of strategy and consumer choice can be utilized;... View Details
  • 07 Jul 2015
  • First Look

First Look: July 7, 2015

Successful Products for Emerging Markets By: Winter, Amos, and Vijay Govindarajan Abstract—Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income... View Details
Keywords: Sean Silverthorne
  • August 1998 (Revised August 2002)
  • Case

MicroFridge: The Concept

By: John A. Deighton
Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an 87-pound, 4-foot-high appliance to sell to college students. Bennett must decide which markets to serve, which... View Details
Keywords: Marketing Strategy; Decision Choices and Conditions; Leadership Style; Sales; Product Development; Competitive Strategy; Partners and Partnerships; Demand and Consumers; Consumer Products Industry
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  • 16 Apr 2001
  • Research & Ideas

Breaking the Code of Change

academics from different fields frame research questions in a way that will lead to an integrative theory of change. Such a theory would clarify the trade-offs between different approaches to change and would aid in defining choices and... View Details
Keywords: by Michael Beer & Nitin Nohria
  • 05 May 2020
  • Research & Ideas

China Tariffs and Coronavirus a Double Hit to American Retailers

the trade war,” Cavallo says. To the extent that tariffs exacerbate the cost of the pandemic, their continued application could further drag down the American economy, harming companies and consumers alike. In the end, companies may have... View Details
Keywords: by Michael Blanding
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

Behavioral Decision Making The Impact of 'Display-Set' Options on Decision-Making By: Karmarkar, Uma R. Abstract—The way a choice set is constructed can have a significant influence on how individuals perceive and evaluate their options... View Details
Keywords: Sean Silverthorne
  • 16 Jan 2018
  • Blog Post

How Can I Prepare to Apply for Financial Aid at HBS?

from prior years of employment to direct toward the cost of your MBA. However, if you have debt that cannot be deferred while you are in school, work on paying that off first.It is important to think about any consumer debt you have as... View Details
  • February 2009 (Revised September 2009)
  • Case

Investing in Early Learning as Economic Development at the Minneapolis Federal Reserve Bank

By: Stacey M. Childress and Geoff Eckman Marietta
In his role as Senior Vice President and Director of Research at the Federal Reserve Bank of Minneapolis (Minneapolis Fed), Art Rolnick and his colleague, Rob Grunewald, had written "Early Childhood Development: Economic Development with a High Public Return." The... View Details
Keywords: Development Economics; Early Childhood Education; Investment Return; Demand and Consumers; Supply and Industry; Performance Effectiveness; Nonprofit Organizations; Minneapolis; Saint Paul
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  • 27 Feb 2019
  • Research & Ideas

The Hidden Cost of a Product Recall

Drivers on Interstate 25 in Colorado have been speculating about the fate of hundreds of Volkswagen cars sitting in a lot near Pikes Peak International Raceway. It’s one of 37 sites in the United States where the automaker is storing 300,000 diesel cars it recalled... View Details
Keywords: by Danielle Kost; Consumer Products; Consumer Products; Consumer Products; Consumer Products