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Show Results For
- All HBS Web
(762)
- News (73)
- Research (622)
- Events (8)
- Multimedia (3)
- Faculty Publications (446)
- 19 Sep 2023
- Research & Ideas
What Chandrayaan-3 Says About India's Entrepreneurial Approach to Space
rather than me coming in with one set of skills but also cognitive biases. I have managed over the years to recruit like-minded faculty from all corners of the University. We collaborate to encourage our students to apply this mélange to... View Details
- 14 Mar 2018
- Research & Ideas
Feeling Stressed? Try Sniffing Your Romantic Partner's Shirt
Blair Storie-Johnson Are you anxious about an upcoming job interview, public speaking engagement, or any other high-pressure workplace situation? Here’s a weird but now research-supported tip: Try taking a whiff of your sweetheart’s sweaty t-shirt. A recent... View Details
Keywords: by Carmen Nobel
Joseph L. Bower
JOSEPH L. BOWER, Donald K. David Professor Emeritus, has been a leader in general management at Harvard Business School for 51 years. He also served on the faculty of the Harvard Kennedy School during its first decade. He has served in many administrative roles... View Details
- 2003
- Book
How Customers Think: Essential Insights into the Mind of the Markets
By: Gerald Zaltman
Zaltman, Gerald. How Customers Think: Essential Insights into the Mind of the Markets. Boston: Harvard Business School Press, 2003.
- Research Summary
Overview
Grant uses a combination of laboratory and field experiments to harness consumers' cognitive and affective resources to increase their well-being. Consumers make countless daily decisions in the pursuit of happiness -- whether and how to spend or save their money, what... View Details
- 21 Mar 2018
- Research & Ideas
Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity
their full promise. And that’s a key piece of information to have as companies consider investing what consulting firm Accenture estimates will be $35 trillion into cognitive technologies in the United States by 2035. Just adding AI tools... View Details
John A. Deighton
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details
- 16 Mar 2015
- Research & Ideas
Advice on Advice
In business, good advice is priceless. Managers who are anxious and confused when confronted with corporate challenges can find that a piece of sound advice from a colleague can instill a sense of calm and clarity that leads to more thoughtful and strategic business... View Details
Keywords: by Dina Gerdeman
- 01 Mar 2024
- News
Vital Signs
cognitive bias or basic, late-afternoon fatigue, Gresser adds. As much as she believes that AI can help correct for human imperfections, she’s also adamant that technology is no substitute for the clinician in the room or the knowledge... View Details
- Web
Design Thinking Course | HBS Online
Syllabus Enrollment Stories FAQs Enroll Now Key Concepts Approach problems using structured methods of gathering observations, breaking cognitive fixedness, and generating creative ideas for solutions Apply creative solutions and... View Details
- 13 May 2013
- Research & Ideas
How to Spot a Liar
tellers. Among the findings related to nonstrategic cues: On average, liars used more swear words than did truth tellers—especially in cases where the recipients voiced suspicion about the true amount of the endowment. "We think this may be due to the fact that it... View Details
Keywords: by Carmen Nobel
- 2022
- Working Paper
Stories, Statistics and Memory
By: Thomas Graeber, Christopher Roth and Florian Zimmermann
For most decisions, we rely on information encountered over the course of days,
months or years. We consume this information in various forms, including abstract
summaries of multiple data points – statistics – and contextualized anecdotes about
individual instances... View Details
Graeber, Thomas, Christopher Roth, and Florian Zimmermann. "Stories, Statistics and Memory." Working Paper, December 2022.
- 19 Jul 2017
- Research & Ideas
Why Government 'Nudges' Motivate Good Citizen Behavior
conserve our cognitive resources,” Beshears says. “If we used System 2 the entire day, we’d get too tired.” Nudges tend to work with System 1 thinking, he says, because they make certain choices the more natural and convenient option.... View Details
Keywords: by Michael Blanding
- Article
Smart People Ask for (My) Advice: Seeking Advice Boosts Perceptions of Competence
By: A.W. Brooks, F. Gino and M.E. Schweitzer
Although individuals can derive substantial benefits from exchanging information and ideas, many individuals are reluctant to seek advice from others. We find that people are reticent to seek advice for fear of appearing incompetent. This fear, however, is misplaced.... View Details
Brooks, A.W., F. Gino, and M.E. Schweitzer. "Smart People Ask for (My) Advice: Seeking Advice Boosts Perceptions of Competence." Management Science 61, no. 6 (June 2015): 1421–1435.
- Article
The (Perceived) Meaning of Spontaneous Thoughts
By: Carey K. Morewedge, Colleen Giblin and Michael I. Norton
Spontaneous thoughts, the output of a broad category of uncontrolled and inaccessible higher-order mental processes, arise frequently in everyday life. The seeming randomness by which spontaneous thoughts arise might give people good reason to dismiss them as... View Details
Keywords: Spontaneous Thoughts; Self-Insight; Meaning; Attribution; Judgment And Decision Making; Decision Making; Cognition and Thinking
Morewedge, Carey K., Colleen Giblin, and Michael I. Norton. "The (Perceived) Meaning of Spontaneous Thoughts." Journal of Experimental Psychology: General 143, no. 4 (August 2014): 1742–1754.
- 12 Sep 2022
- Research & Ideas
When Experts Play It Too Safe: Innovation Lessons from a NASA Experiment
Evolutionary Nature of Breakthrough Innovation: Re-Evaluating the Exploration vs. Exploitation Dichotomy Science: The Unlikely Frontier for New Business Ideas Engineering Serendipity: The Role of Cognitive Similarity in Knowledge Sharing... View Details
- February 2004
- Case
Note on Human Behavior: Reason and Emotion
By: Nitin Nohria and Bridget Gurtler
Human beings are driven by reasons and emotions. On the one hand, as rational choice theorists assert, human beings are resourceful and evaluative as they strive to maximize their own interests. An individual's interests can converge or diverge from the interests of... View Details
Keywords: Behavior; Cognition and Thinking; Emotions; Interests; Organizations; Organizational Design; Governing Rules, Regulations, and Reforms
Nohria, Nitin, and Bridget Gurtler. "Note on Human Behavior: Reason and Emotion." Harvard Business School Case 404-104, February 2004.
- March 2011
- Article
Zoom In, Zoom Out
Zoom buttons on digital devices let us examine images from many viewpoints. They also provide an apt metaphor for modes of strategic thinking. Some people prefer to see things up close, others from afar. Both perspectives have virtues. But they should not be fixed... View Details
Kanter, Rosabeth Moss. "Zoom In, Zoom Out." Harvard Business Review 89, no. 3 (March 2011).
- 11 Oct 2013
- HBS Seminar
Sen Chai, Post-Doc Labor & Worklife Program at the Harvard Law School, and NBER
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
neon sign advertising $5 off a $20,000 car? That's going to turn customers away. "If it's an insignificant discount, then you're actually putting yourself at a disadvantage by highlighting the price first, because people are now View Details