Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (436) Arrow Down
Filter Results: (436) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (436)
    • News  (33)
    • Research  (380)
    • Multimedia  (3)
  • Faculty Publications  (342)

Show Results For

  • All HBS Web  (436)
    • News  (33)
    • Research  (380)
    • Multimedia  (3)
  • Faculty Publications  (342)
← Page 19 of 436 Results →
  • October 1997 (Revised April 1998)
  • Case

C-Car

By: V. Kasturi Rangan and Marie Bell
C-Car was the first automobile retailer in the United States to go public. Subsequently the owner, Mr. Gilliland, must decide how to invest the capital raised from the public ownership. This case describes in detail C-Car's highly profitable strategy of managing its... View Details
Keywords: Business Model; Cost vs Benefits; Management Practices and Processes; Profit; Acquisition; Business Strategy; Public Ownership; Auto Industry; Retail Industry
Citation
Educators
Purchase
Related
Rangan, V. Kasturi, and Marie Bell. "C-Car." Harvard Business School Case 598-064, October 1997. (Revised April 1998.)
  • September 1997 (Revised March 1998)
  • Background Note

Automobile Retailing in the U.S.

By: V. Kasturi Rangan and Marie Bell
In the mid-1990s, the U.S. automobile retailing industry is on the brink of profound change. This case traces the drivers of change, the history of the industry, and potential distribution systems of the future. View Details
Keywords: History; Distribution; Change; Auto Industry; Retail Industry; United States
Citation
Find at Harvard
Related
Rangan, V. Kasturi, and Marie Bell. "Automobile Retailing in the U.S." Harvard Business School Background Note 598-014, September 1997. (Revised March 1998.)
  • October 1995 (Revised September 1996)
  • Case

Dell Computer Corporation

By: Das Narayandas and V. Kasturi Rangan
Traces the evolution of the personal computer industry over the last 20 years and uses this as a backdrop to look at how Dell Computer Corp. grew from a small start-up to a multi-billion-dollar company in a decade. Dell is now faced with a set of decisions on the... View Details
Keywords: Industry Growth; Competitive Strategy; Profit; Computer Industry
Citation
Educators
Purchase
Related
Narayandas, Das, and V. Kasturi Rangan. "Dell Computer Corporation." Harvard Business School Case 596-058, October 1995. (Revised September 1996.)
  • July 1993 (Revised March 1995)
  • Case

Millipore Corporate Strategy

By: Nitin Nohria and V. Kasturi Rangan
Millipore, a $750 million (sales) company with three divisions, had been growing at a rate of 20% in the 1970s, but this growth rate had slowed considerably in the 1980s. CEO John Gilmartin was looking for ways to reenergize the organization and redirect its strategy... View Details
Keywords: Problems and Challenges; Corporate Strategy; Restructuring; Growth and Development Strategy; Goals and Objectives; Business Processes; Organizational Structure
Citation
Find at Harvard
Related
Nohria, Nitin, and V. Kasturi Rangan. "Millipore Corporate Strategy." Harvard Business School Case 594-009, July 1993. (Revised March 1995.)
  • 1999
  • Working Paper

Social Enterprise Series No.7 - Marketing's Role in Addressing the Poor as Customers

By: V. Kasturi Rangan and Patricia Walker
Citation
Related
Rangan, V. Kasturi, and Patricia Walker. "Social Enterprise Series No.7 - Marketing's Role in Addressing the Poor as Customers." Harvard Business School Working Paper, No. 99-094, February 1999.
  • October 2016 (Revised October 2017)
  • Case

Phipps Houses and the Future of Affordable Housing in NYC

By: V. Kasturi Rangan and Lisa A. Chase
Citation
Educators
Purchase
Related
Rangan, V. Kasturi, and Lisa A. Chase. "Phipps Houses and the Future of Affordable Housing in NYC." Harvard Business School Case 517-036, October 2016. (Revised October 2017.)
  • August 2015
  • Supplement

Sustainability at IKEA Group: Video Supplement

By: V. Kasturi Rangan and Michael W. Toffel
This video contains Q&A with IKEA Group's Chief Sustainability Officer Steve Howard and IKEA Group's Industrial Strategy Manager Per Berggren, the two primary case protagonists. They respond to student questions after the case was taught at an executive education class... View Details
Keywords: Strategy; Operations; Environmental Sustainability; Retail Industry
Citation
Purchase
Related
Rangan, V. Kasturi, and Michael W. Toffel. "Sustainability at IKEA Group: Video Supplement." Harvard Business School Multimedia/Video Supplement 616-703, August 2015. (Q&A with IKEA Group's Chief Sustainability Officer Steve Howard and Industrial Strategy Manager Per Berggren.)
  • September 2013 (Revised March 2022)
  • Case

Olam: Building a Sustainable Supply Chain in Côte d'Ivoire

By: V. Kasturi Rangan and Nina Ann George
Describes Olam's development of a sustainable cotton supply chain in Côte d'Ivoire, West Africa. Key dilemma for its managers: feasibility of introducing tractor technology for improving yield. View Details
Keywords: Economic Development; Technology Usage; Development Economics; Agribusiness; Technology Adoption; Supply Chain; Agriculture and Agribusiness Industry; Africa; Côte d'Ivoire
Citation
Educators
Purchase
Related
Rangan, V. Kasturi, and Nina Ann George. "Olam: Building a Sustainable Supply Chain in Côte d'Ivoire." Harvard Business School Case 514-018, September 2013. (Revised March 2022.)
  • May 2000
  • Teaching Note

AT&T USADirect In-Language Service: India TN

By: John A. Quelch and V. Kasturi Rangan
Teaching Note for (9-596-013). View Details
Citation
Related
Quelch, John A., and V. Kasturi Rangan. "AT&T USADirect In-Language Service: India TN." Harvard Business School Teaching Note 500-107, May 2000.
  • November 1992 (Revised April 1995)
  • Case

Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign

By: V. Kasturi Rangan and Jayne D. Kramer
In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis.... View Details
Keywords: Advertising Campaigns; Social Marketing; Corporate Social Responsibility and Impact; Research; Environmental Sustainability; Welfare
Citation
Educators
Purchase
Related
Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign." Harvard Business School Case 593-062, November 1992. (Revised April 1995.)
  • August 1988 (Revised January 1992)
  • Case

Hewlett-Packard (A): Organizing New Product Sales Channels--1986

By: V. Kasturi Rangan and Joseph G. Finegold
Keywords: Sales; Product Launch; Marketing Channels; Computer Industry
Citation
Find at Harvard
Related
Rangan, V. Kasturi, and Joseph G. Finegold. "Hewlett-Packard (A): Organizing New Product Sales Channels--1986." Harvard Business School Case 589-019, August 1988. (Revised January 1992.)
  • August 2008
  • Supplement

Microsoft's Unlimited Potential (B)

By: V. Kasturi Rangan and Marie Madelene Bell
This short (B) case provides an update of how Microsoft organized its unlimited potential initiative. View Details
Keywords: Mission and Purpose; Business or Company Management; Information Technology Industry
Citation
Purchase
Related
Rangan, V. Kasturi, and Marie Madelene Bell. "Microsoft's Unlimited Potential (B)." Harvard Business School Supplement 509-009, August 2008.
  • Article

The Aravind Eye Care System: Making Sight Affordable

By: V. Kasturi Rangan and R. D. Thulasiraj
Keywords: Health Care and Treatment
Citation
Find at Harvard
Related
Rangan, V. Kasturi, and R. D. Thulasiraj. "The Aravind Eye Care System: Making Sight Affordable." Innovations: Technology, Governance, Globalization 2, no. 4 (Fall 2007): 35–52.
  • June 1998 (Revised July 1998)
  • Teaching Note

Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A,B,& C) TN

By: V. Kasturi Rangan and Krishna G. Palepu
Teaching Note for (9-596-099), (9-596-100), and (9-596-101). View Details
Keywords: Energy Industry; India
Citation
Purchase
Related
Rangan, V. Kasturi, and Krishna G. Palepu. "Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A,B,& C) TN." Harvard Business School Teaching Note 598-154, June 1998. (Revised July 1998.)
  • November 1992 (Revised June 1993)
  • Case

The Advertising Council Teen Alcoholism Campaign: Research and Strategy

By: V. Kasturi Rangan and Jayne D. Kramer
Keywords: Advertising Campaigns; Strategy; Health Disorders; Social Issues
Citation
Find at Harvard
Related
Rangan, V. Kasturi, and Jayne D. Kramer. "The Advertising Council Teen Alcoholism Campaign: Research and Strategy." Harvard Business School Case 593-060, November 1992. (Revised June 1993.)
  • November 1992 (Revised March 1997)
  • Case

The Advertising Council: Corporate Strategy

By: V. Kasturi Rangan and Jayne D. Kramer
Keywords: Corporate Strategy; Advertising; Advertising Industry
Citation
Find at Harvard
Related
Rangan, V. Kasturi, and Jayne D. Kramer. "The Advertising Council: Corporate Strategy." Harvard Business School Case 593-059, November 1992. (Revised March 1997.)
  • Article

Coming Out of Recession: The Role of Business in Alleviating Poverty

By: V. Kasturi Rangan and Djordjija B. Petkoski
Keywords: Economics; Business Ventures; Poverty
Citation
Find at Harvard
Read Now
Related
Rangan, V. Kasturi, and Djordjija B. Petkoski. "Coming Out of Recession: The Role of Business in Alleviating Poverty." Development Outreach 11, no. 3 (December 2009).
  • September 1995 (Revised October 1996)
  • Supplement

Sunbeam Television (B)

By: V. Kasturi Rangan and E. Scott Lathrop
Supplements the (A) case. View Details
Keywords: Electronics Industry
Citation
Purchase
Related
Rangan, V. Kasturi, and E. Scott Lathrop. "Sunbeam Television (B)." Harvard Business School Supplement 596-057, September 1995. (Revised October 1996.)
  • September 1995 (Revised October 1996)
  • Case

Sunbeam Television (A)

By: V. Kasturi Rangan and E. Scott Lathrop
Sunbeam Television, owner of a television station in Miami (a Fox affiliate), buys Channel 7 (a CBS affiliate) in Boston. They bring to the Boston station the concepts and ideas of their Miami news product--that is, a crisp, content-based design rather than one... View Details
Keywords: Acquisition; Change; Decisions; Design; Television Entertainment; Product; Motivation and Incentives; Value; Entertainment and Recreation Industry; Boston
Citation
Educators
Purchase
Related
Rangan, V. Kasturi, and E. Scott Lathrop. "Sunbeam Television (A)." Harvard Business School Case 596-056, September 1995. (Revised October 1996.)
  • June 1994 (Revised September 1994)
  • Background Note

Beating the Commodity Magnet

By: V. Kasturi Rangan and George T. Bowman
All markets follow a cycle of growth and maturity, then commoditization and decline. This note argues that while commoditization of an industry may seem inevitable, the better managed firms find a way to make money in the commodity cycle. These firms know how and when... View Details
Keywords: Goods and Commodities; Financial Markets; Competitive Strategy; Financial Services Industry
Citation
Educators
Purchase
Related
Rangan, V. Kasturi, and George T. Bowman. "Beating the Commodity Magnet." Harvard Business School Background Note 594-122, June 1994. (Revised September 1994.)
  • ←
  • 19
  • 20
  • 21
  • 22
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.