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Show Results For
- All HBS Web
(528)
- News (148)
- Research (312)
- Multimedia (22)
- Faculty Publications (234)
- 28 Nov 2018
- News
Elevating Women at Fidelity
appointments in the company’s stock group went to women—the high-water mark of the last five years. Among the handful of women tapped to manage portfolios in excess of $1 billion, Nidhi Gupta (MBA 2008) was elevated to manage $7.8 billion... View Details
- 21 Apr 2009
- First Look
First Look: April 21, 2009
research that provides customer-based valuation of firms and suggest directions for future research. Nonlinear Pricing Authors:Raghuram Iyengar and Sunil Gupta Publication:In Handbook of Pricing Research in... View Details
Keywords: Martha Lagace
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
Networked Customers? How Do You Value a 'Free' Customer? Sometimes a valuable customer may be the person who never buys a thing. Professor Sunil Gupta discusses how to assess the profitability of a customer... View Details
- June 2022
- Case
Michelin’s Green Gold Bahia Program: Leaving With Grace
By: Sandra J. Sucher, Shalene Gupta and Susan J. Winterberg
In 2015, the top management of French tire-maker Michelin, was evaluating Michelin’s approach to divesting its rubber plantations ten years after incorporating a novel strategy.
In 2004, Michelin had a Brazilian rubber challenge. Its Bahía plantation had been hit... View Details
Keywords: Divestment; Supply Chain Management; Natural Resources; Corporate Accountability; Corporate Social Responsibility and Impact; Rubber Industry; Auto Industry; Brazil; France
Sucher, Sandra J., Shalene Gupta, and Susan J. Winterberg. "Michelin’s Green Gold Bahia Program: Leaving With Grace." Harvard Business School Case 322-132, June 2022.
- 2011
- Working Paper
The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
- 02 Jul 2019
- Blog Post
Summer Listening - HBS Podcasts to Take to the Beach
faculty discussing cases they’ve written and the lessons they impart. If the Key to Business Success is Focus, Why Does Amazon Work?Harvard Business School professor Sunil Gupta explores the infiltration of... View Details
- 01 Jun 2018
- News
Ink: Alumni Books and Recommendations
ego, but the decision may be better for the firm—and, in the long run, better for our personal and professional growth. If we are fortunate, our decisions can sometimes be both right and smart.” —Karan Gupta (GMP 18, 2015), Karan View Details
- 08 Jun 2010
- First Look
First Look: June 8
partly a result of poor corporate governance. We also provide evidence of a channel through which the benefits of ownership concentration outweigh its costs. Download the paper: http://www.hbs.edu/research/pdf/10-100.pdf Cases & Course MaterialsBank of America:... View Details
Keywords: Martha Lagace
- Jul 08 2021
- Interview
As Customers Change, Marketing Must Change, Too
- August 2023 (Revised October 2023)
- Teaching Note
OOFOS Recovery Footwear
By: Sunil Gupta and Celine Chammas
Teaching Note for HBS Case No. 523-003. View Details
- Article
Extracting Insights from Vast Stores of Data
By: Sunil Gupta and Rishad Tobaccowala
Gupta, Sunil, and Rishad Tobaccowala. "Extracting Insights from Vast Stores of Data." Harvard Business Review (website) (August 30, 2016).
- February 2021
- Supplement
Digital Marketing at HBS Online Teaching Note Supplement
By: Sunil Gupta and Rajiv Lal
- February 2021
- Teaching Note
Digital Marketing at HBS Online Teaching Note
By: Sunil Gupta and Rajiv Lal
- February 2015
- Teaching Note
Eataly: Reimagining the Grocery Store
By: Sunil Gupta and Michela Addis
Within a few years of its operations, the Italian-based supermarket Eataly created a lot of buzz and excitement among consumers and media. Eataly's initial success was even more impressive in an industry known for its intense competition and low margins. How did Eataly... View Details
- 02 Feb 2010
- First Look
First Look: Feb. 2
achieve actionable transparency by embedding their design in a centralized system with a shared design language and near-real-time updating, where everyone with an interest in improving the design has the right and the means to act on it.... View Details
Keywords: Martha Lagace
- 01 Jun 2012
- News
Think Locally, Act Globally
Issue Focus: The Global Manager Mittal Issue Focus: The Global Manager Around the World They Call Him Mr. China Bringing Global Back Home In 1976, in India’s Punjab region, 18-year-old Sunil Bharti Mittal (OPM 27, 1999) borrowed a modest... View Details
- June 2023 (Revised June 2025)
- Course Overview Note
Introduction to the RC Marketing Course: Fall 2025
By: Jill Avery and Sunil Gupta
Course Overview Note for RC Marketing Fall 2025 View Details
- August 2022 (Revised September 2024)
- Case
OOFOS Recovery Footwear
By: Sunil Gupta and Celine Chammas
Gupta, Sunil, and Celine Chammas. "OOFOS Recovery Footwear." Harvard Business School Case 523-003, August 2022. (Revised September 2024.)
- February 2019
- Case
Miroglio Fashion (A)
By: Sunil Gupta and David Lane
Francesco Cavarero, chief information officer of Miroglio Fashion, Italy’s third-largest retailer of women’s apparel, was trying to bring analytical rigor to the company’s forecasting and inventory management decisions. But fashion is inherently hard to predict. Can... View Details
Keywords: Inventory Management; Demand Forecasting; Artificial Intelligence; Machine Learning; Forecasting and Prediction; Operations; Management; Decision Making; AI and Machine Learning; Apparel and Accessories Industry; Fashion Industry
Gupta, Sunil, and David Lane. "Miroglio Fashion (A)." Harvard Business School Case 519-053, February 2019.
- January 2011 (Revised April 2012)
- Case
BBVA Compass: Marketing Resource Allocation
By: Sunil Gupta and Joseph Davies-Gavin
BBVA Compass, the 15th largest commercial bank in the U.S., is a part of the BBVA Group of Spain, the second largest bank in Spain with $755 billion in assets. In December 2010, Frank Sottosanti, Chief Marketing Officer of BBVA Compass, was reviewing the marketing... View Details
Keywords: Advertising; Resource Allocation; Marketing Channels; Marketing Strategy; Performance Evaluation; Banking Industry; United States
Gupta, Sunil, and Joseph Davies-Gavin. "BBVA Compass: Marketing Resource Allocation." Harvard Business School Case 511-096, January 2011. (Revised April 2012.)