Publications

May 1990
Background Note

Conjoint Analysis: A Manager's Guide

By: Robert J. Dolan

Presents a non-technical description of the conjoint analysis methodology. Discusses the process by which such a study is done and cites areas of application. View Details

Keywords: Marketing; Mathematical Methods; Forecasting and Prediction

March 1990 (Revised October 1999)
Case

Mary Kay Cosmetics: Sales Force Incentives (A)

By: Robert L. Simons and Hilary Weston

Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee... View Details

Keywords: Motivation and Incentives; Cost Management; Salesforce Management; Distribution Channels; Beauty and Cosmetics Industry; United States

January 1990 (Revised March 1991)
Case

American Red Cross Blood Services: Northeast Region

By: Robert L. Simons

Recounts the financial difficulties and management changes experienced by American Red Cross Blood Services: Northeast Region (NER) during the 1980s. After summarizing industry-wide changes in the collection, testing, and distribution of blood and blood products, the... View Details

Keywords: Change Management; Budgets and Budgeting; Financial Management; Restructuring; Health; SWOT Analysis; Social Enterprise; Marketplace Matching; Management Style; Organizational Culture; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Health Industry; North and Central America

July 1989 (Revised August 1993)
Supplement

Kanthal (B)

Describes actions taken by senior management of Kanthal after seeing the results of the newly installed account management system. Designed as a class handout. A rewritten version of an earlier case by the same author. View Details

Keywords: Accounting; Management Systems; Management Teams

winter 1988
Article

Management Buyouts and Managerial Efforts

By: Robert F. Bruner and Lynn S. Paine

Management buyouts, which have played an important role in the recent wave of corporate restructurings, have been criticized from several directions. This article addresses the problems created by management's conflict of interest. As members of the buyout team,... View Details

Keywords: Buyout; Ethical Decision Making; Management; Leveraged Buyouts; Ethics; Decision Making

Article

Management by Accounting is Not Management Accounting

Keywords: Management; Accounting

June 1987 (Revised May 1990)
Case

John Deere Component Works (B)

Having installed an activity-based system, the division is now exploring the insight provided by that system. In particular, it is studying the economics of lot-size process planning and product mix management. View Details

Keywords: Activity Based Costing and Management; Production; Business or Company Management; Planning; Cost Accounting; Cost Management; Product Marketing; Management Practices and Processes; Consumer Products Industry; Agriculture and Agribusiness Industry

March–April 1986
Article

Must CIM be Justified by Faith Alone?

September 1984 (Revised March 1993)
Background Note

Marketing Planning and Organization

By: Robert J. Dolan

Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that... View Details

Keywords: Marketing Strategy; Planning; Design

June 1984 (Revised July 1999)
Background Note

Securities Law and Private Financing

By: Howard H. Stevenson and Michael J. Roberts

Describes the issues an entrepreneur faces in the process of raising private funds, and the securities laws which impact the process. Based in part on a note by R.E. Floor of the law firm of Goodwin, Procter & Hoar. View Details

Keywords: Entrepreneurship; Laws and Statutes; Private Equity; Financing and Loans

February 1984 (Revised February 1986)
Case

E.I. du Pont de Nemours & Co.: Titanium Dioxide

By: W. Carl Kester, Robert R. Glauber, David W. Mullins Jr. and Stacy S. Dick

Disequilibrium in the $350 million TiO2 market has prompted Du Pont's Pigments Department to develop two strategies for competing in this market in the future. The growth strategy has a smaller internal rate of return than the alternative strategy due to large capital... View Details

Keywords: Forecasting and Prediction; Cash Flow; Investment Return; Growth and Development Strategy; Strategic Planning; Projects; Chemical Industry

January 1984
Article

A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments

By: Robert J. Dolan

Researchers of the strategic implications of the well-known demand (e.g., adoption and diffusion) and supply (e.g., experience effects) dynamics have typically sought analytical solutions. Their success in this has been achieved partly by limiting the richness of the... View Details

Keywords: Demand and Consumers; Price; Mathematical Methods; Supply and Industry

May 1973
Book Review

Book Review of Studies in the Theory of Capital Markets, edited by M.C. Jensen

By: Robert C. Merton

Keywords: Theory; Markets

Book Review

Book Review of International Big Business, 1957-67: A Study of Comparative Growth, edited by Robert Rowthorn and Stephen Hymer

By: Louis T Wells Jr

Keywords: Business History; Growth and Development

2012
Case

Advanced Leadership Pathways: Richard Fahey and Robert Saudek (A): Lighting Liberia

By: Rosabeth M. Kanter and Anne Arlinghaus

After successful careers as lawyers Richard Fahey and Robert Saudek set out to tackle a large-scale infrastructure challenge in a complex environment by increasing Liberian citizens’ access to lighting solutions. They developed the Liberian Energy Network, which aimed... View Details