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- All HBS Web
(3,214)
- People (1)
- News (907)
- Research (2,018)
- Events (7)
- Multimedia (36)
- Faculty Publications (967)
- October 2009
- Article
Shaping Online Consumer Choice by Partitioning the Web
By: Jolie M. Martin and Michael I. Norton
This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details
Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation
Martin, Jolie M., and Michael I. Norton. "Shaping Online Consumer Choice by Partitioning the Web." Psychology & Marketing 26, no. 10 (October 2009): 908–926.
- 22 Jan 2018
- News
Activist chiefs fill the vacuum left by government
- 07 Jan 2010
- Working Paper Summaries
International Differences in the Size and Roles of Corporate Headquarters: An Empirical Examination
- 27 Sep 2011
- Working Paper Summaries
Salience in Quality Disclosure: Evidence from the U.S. News College Rankings
- 05 Jan 2016
- Working Paper Summaries
The Integrity of Private Third-party Compliance Monitoring
- 19 Aug 2011
- Working Paper Summaries
The Globalization of Corporate Environmental Disclosure: Accountability or Greenwashing?
- 15 Oct 2008
- Working Paper Summaries
The Artful Dodger: Answering the Wrong Question the Right Way
Keywords: by Todd Rogers & Michael I. Norton
- 09 Sep 2016
- News
Airbnb Adopts Rules to Fight Discrimination by Its Hosts
- 20 Nov 2007
- Working Paper Summaries
The “Fees → Savings” Link, or Purchasing Fifty Pounds of Pasta
- 01 Oct 2008
- Working Paper Summaries
Responding to Public and Private Politics: Corporate Disclosure of Climate Change Strategies
Keywords: by Erin M. Reid & Michael W. Toffel
- 14 Jan 2010
- Working Paper Summaries
Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions
Keywords: by Benjamin G. Edelman & Michael Schwarz
- 28 Jan 2014
- Working Paper Summaries
Digital Discrimination: The Case of Airbnb.com
- 21 Jul 2011
- Working Paper Summaries
Collaborating Across Cultures: Cultural Metacognition and Affect-Based Trust in Creative Collaboration
- 22 Apr 2015
- Working Paper Summaries
Is No News (Perceived as) Bad News? An Experimental Investigation of Information Disclosure
- 27 Apr 2012
- Working Paper Summaries
Putting Integrity into Finance: A Purely Positive Approach
Keywords: by Werner Erhard & Michael C. Jensen
- 17 May 2012
- Working Paper Summaries