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Show Results For
- All HBS Web
(3,192)
- People (1)
- News (909)
- Research (2,000)
- Events (7)
- Multimedia (36)
- Faculty Publications (944)
- October 2009
- Article
Shaping Online Consumer Choice by Partitioning the Web
By: Jolie M. Martin and Michael I. Norton
This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details
Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation
Martin, Jolie M., and Michael I. Norton. "Shaping Online Consumer Choice by Partitioning the Web." Psychology & Marketing 26, no. 10 (October 2009): 908–926.
- July 2023
- Supplement
Sian Flowers: Fresher by Sea? – PowerPoint Supplement
By: Willy C. Shih and Michael W. Toffel
- 22 Jan 2018
- News
Activist chiefs fill the vacuum left by government
- 12 Nov 2018
- Working Paper Summaries
Product Quality and Entering Through Tying: Experimental Evidence
- 17 May 2012
- Working Paper Summaries
Is a VC Partnership Greater Than the Sum of Its Partners?
- 09 Dec 2015
- Working Paper Summaries
Big Data and Big Cities: The Promises and Limitations of Improved Measures of Urban Life
- 07 Oct 2011
- Working Paper Summaries
What Environmental Ratings Miss
Keywords: by Auden Schendler & Michael Toffel
- 09 Aug 2011
- Working Paper Summaries
How Firms Respond to Mandatory Information Disclosure
- 09 Sep 2016
- News
Airbnb Adopts Rules to Fight Discrimination by Its Hosts
- 20 Aug 2001
- Research & Ideas
Making an Ally of Uncle Sam
Goals for influencing government should flow directly from the analytic frameworks that companies use to develop business strategies. As Michael Porter noted in Competitive Strategy, "No structural analysis is complete without a... View Details
- 04 Aug 2011
- Working Paper Summaries
A Dynamic Perspective on Ambidexterity: Structural Differentiation and Boundary Activities
Keywords: by Sebastian Raisch & Michael L. Tushman
- 04 Jun 2008
- Working Paper Summaries
Coming Clean and Cleaning Up: Is Voluntary Disclosure a Signal of Effective Self-Policing?
Keywords: by Michael W. Toffel & Jodi L. Short
- 11 Oct 2007
- Working Paper Summaries
How Firms Respond to Being Rated
- 13 Oct 2006
- Working Paper Summaries
Coerced Confessions: Self-Policing in the Shadow of the Regulator
Keywords: by Jodi L. Short & Michael W. Toffel
- 15 Oct 2008
- Working Paper Summaries
The Artful Dodger: Answering the Wrong Question the Right Way
Keywords: by Todd Rogers & Michael I. Norton
- 27 Dec 2014
- Working Paper Summaries
How Should We Pay for Health Care?
- 18 Jul 2019
- News
Apollo 11 Astronaut Michael Collins Reflects on the 50th Anniversary of the Moon Landing
In celebration of the 50th anniversary of 1969’s successful Apollo 11 voyage, Michael Collins (AMP 69, 1974) has been sharing his memories of the famous, three-man moon mission. Collins played a critical support role while Buzz Aldrin and... View Details
- 13 Apr 2011
- Working Paper Summaries
The ‘IKEA Effect’: When Labor Leads to Love
- 05 May 2017
- Working Paper Summaries