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Show Results For
- All HBS Web
(510)
- News (110)
- Research (350)
- Multimedia (9)
- Faculty Publications (245)
- 01 Mar 2014
- News
Innovation: Crowdfunding College Costs
Named godfather to his best friend's infant daughter in 2011, Marcos Cordero (MBA 2005) wanted to give something more meaningful and long-lasting than a stuffed animal or onesie. He investigated contributing to his goddaughter's college... View Details
- April 2000 (Revised June 2000)
- Case
Desktop.com
By: Marco Iansiti and Mary Rotelli
Iansiti, Marco, and Mary Rotelli. "Desktop.com." Harvard Business School Case 600-101, April 2000. (Revised June 2000.)
- January 1995
- Case
Understanding User Needs
By: Marco Iansiti and Ellen Stein
Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details
Keywords: Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods
Iansiti, Marco, and Ellen Stein. "Understanding User Needs." Harvard Business School Case 695-051, January 1995.
- March 2004
- Article
Strategy as Ecology
By: Marco Iansiti and Roy Levien
Keywords: Strategy
Iansiti, Marco, and Roy Levien. "Strategy as Ecology." Harvard Business Review 82, no. 3 (March 2004).
- 16 Dec 2020
- Blog Post
Faculty Books Published in 2020
Risk, Harvard Business School professors Joseph Bower, Herman Leonard, and Lynn Paine argue that while robust governments must play a role, leadership by business is essential. Read the full abstract. Competing in the Age of AI View Details
Keywords: All Industries
- May 2003
- Article
Experience, Experimentation, and the Accumulation of Knowledge: An Empirical Study of the Evolution of R&D in the Semiconductor Industry
By: J. West and Marco Iansiti
West, J., and Marco Iansiti. "Experience, Experimentation, and the Accumulation of Knowledge: An Empirical Study of the Evolution of R&D in the Semiconductor Industry." Research Policy 32, no. 5 (May 2003).
- June 2023
- Exercise
Clash of Two Giants Simulation Exercise Instructions
By: Feng Zhu and Marco Iansiti
Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
Keywords: Platform Strategies; Technology Platform; Customer Acquisition; Network Effects; Digital Platforms; Marketplace Matching; Strategy
Zhu, Feng, and Marco Iansiti. "Clash of Two Giants Simulation Exercise Instructions." Harvard Business School Exercise 623-092, June 2023.
- September 2015 (Revised October 2017)
- Case
Vistron Inc.: The Z Glass Project
By: Roy Shapiro and Marco Iansiti
Keywords: Technology Industry
Shapiro, Roy, and Marco Iansiti. "Vistron Inc.: The Z Glass Project." Harvard Business School Case 616-002, September 2015. (Revised October 2017.)
- July 1994
- Case
Microsoft: Multimedia Publications (A)
By: Marco Iansiti and Ellen Stein
Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft... View Details
Keywords: Product Development; Organizational Structure; Applications and Software; Design; Expansion; Consumer Products Industry; Information Technology Industry; Washington (state, US)
Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (A)." Harvard Business School Case 695-005, July 1994.
- September 1990
- Background Note
Note on High-Temperature Superconductivity
By: Oscar Hauptman and Marco Iansiti
Hauptman, Oscar, and Marco Iansiti. "Note on High-Temperature Superconductivity." Harvard Business School Background Note 691-017, September 1990.
- 1 Oct 2002
- Conference Presentation
Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation
By: Alan MacCormack and Marco Iansiti
MacCormack, Alan, and Marco Iansiti. "Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation." Paper presented at the Global Acquisition, Protection, and Leveraging of Technological Competencies, Katz Graduate School of Business, October 01, 2002.
- 2002
- Working Paper
The New Operational Dynamics of Business Ecosystems: Implications for Policy, Operations and Technology Strategy
By: Marco Iansiti and Roy Levien
Iansiti, Marco, and Roy Levien. "The New Operational Dynamics of Business Ecosystems: Implications for Policy, Operations and Technology Strategy." Harvard Business School Working Paper, No. 03-030, September 2002.
- 30 Aug 2017
- News
Managing Our Hub Economy
- Feb 03 2020
- Short Film
Cutting Through the AI Hype
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
And it is changing fast. Its size and importance to human, environmental, and economic health means that no system is viewed with as much suspicion by so many people around the globe. Changing societal expectations and scientific and... View Details
Keywords: Dina Gerdeman
- 19 Mar 2019
- First Look
New Research and Ideas, March 19, 2019
Immigration, Natives' Marriage and Fertility By: Carlana, Michela, and Marco Tabellini Abstract—In this paper, we study the effects of immigration on natives’ marriage, fertility, and family formation across U.S. cities between 1910 and... View Details
Keywords: Dina Gerdeman
- January 2013
- Supplement
Microsoft Server & Tools (B)
By: Marco Iansiti and Alain Serels
Supplement for case 613031. Update on progress of Microsoft's Server & Tools Business through July 2011. Satya Nadella and his team explore whether or not to support Linux on Windows Azure. View Details
Keywords: Technological Innovation; Disruptive Innovation; Information Technology; Information Technology Industry
Iansiti, Marco, and Alain Serels. "Microsoft Server & Tools (B)." Harvard Business School Supplement 613-046, January 2013.
- January 2013
- Supplement
Microsoft Server & Tools (C)
By: Marco Iansiti and Alain Serels
Supplement for case 613031. Update on progress of Microsoft's Server & Tools Business through August 2012. Pleased with the Windows Azure product, Satya Nadella must decide how to attract customers to the cloud based platform. View Details
Keywords: Technology; Computing; Enterprise Computing; Servers; Cloud Computing; Microsoft; Technology Evolution; Technological Innovation; Disruptive Innovation; Information Technology; Information Technology Industry
Iansiti, Marco, and Alain Serels. "Microsoft Server & Tools (C)." Harvard Business School Supplement 613-047, January 2013.
- July 1999
- Article
From Physics to Function: An Empirical Study of R&D Performance in the Semiconductor Industry
By: Marco Iansiti and Jonathan West
Iansiti, Marco, and Jonathan West. "From Physics to Function: An Empirical Study of R&D Performance in the Semiconductor Industry." Journal of Product Innovation Management 16, no. 4 (July 1999).