by Lynda M. Applegate - Publications - Faculty & Research

December 1995 (Revised February 2006)
Teaching Note

Open Market, Inc.: Managing in a Turbulent Environment TN

By: Lynda M. Applegate and Janis Lee Gogan

Teaching Note for (9-196-097). View Details

Citation

Purchase

December 2012
Supplement

Home Essentials: Building a Global Service Business with Local Operations (CW)

By: Lynda M. Applegate and William R. Kerr

Citation

Purchase

March 1993 (Revised September 1995)
Case

Chemical Bank: Technology Support for Cooperative Work

By: Lynda M. Applegate and Donna B. Stoddard

Describes the organization and IT environment that Bruce Hasenyager found when he arrived at Chemical Bank. Goes on to explain his decision for implementing Lotus Notes as an "indispensable" management tool. Software is available: Order No. 9-196-701 (Windows version)... View Details

Keywords: Organizations; Decision Making; Decisions; Management Style; Management Analysis, Tools, and Techniques; Applications and Software; Information Technology; Information; Information Management; Technology Industry

Citation

Educators

Purchase

April 2007 (Revised March 2018)
Case

M-TRONICS (A)

By: Joseph L. Bower and Lynda M. Applegate

The new CEO of a small manufacturing firm pursues growth through the launch of Entrepreneurial Subsidiaries. While the firm grows revenues from $600 million to over $2 billion in 10 years, problems surface as the subsidiaries are integrated into the established... View Details

Keywords: Business Subsidiaries; Business Model; Corporate Entrepreneurship; Growth and Development Strategy; Integration

Citation

Educators

Purchase

March 1988 (Revised September 1995)
Case

Xerox Corp.: Leadership of the Information Technology Function (A)

By: Lynda M. Applegate and Donna B. Stoddard

Keywords: Leadership; Information Technology; Information Technology Industry

Citation

Find at Harvard

October 2002 (Revised February 2003)
Case

Administrative Data Project (B)

By: Lynda M. Applegate and Donald E. Heller

Supplements the (A) case. View Details

Keywords: Education Industry

Citation

Educators

Purchase

February 2000 (Revised April 2003)
Case

InSite Marketing Technology (B)

By: Lynda M. Applegate and Genevieve J.S. Feraud

Provides students an example of partnerships/acquisitions that allow delivery of packaged solutions to customers in the electronic commerce space. View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Partners and Partnerships; Strategy; Business Strategy; Web Services Industry

Citation

Educators

Purchase

September 1999
Case

Throughline Company Business Plan

By: Lynda M. Applegate and Sheila L Marcelo

Keywords: Business Plan

Citation

Find at Harvard

August 1998 (Revised May 1999)
Case

Network Computer, Inc.

By: Lynda M. Applegate and Kirk A. Goldman

Keywords: Information Infrastructure; Networks; Corporate Strategy; Information Technology; Internet and the Web; Computer Industry

Citation

Find at Harvard

August 2007
Case

Satelite Distribuidora de Petroleo

By: Lynda M. Applegate and Andrea M.A.F. Minardi

Marcelo Alecrim, the owner of SAT, a gas distribution company in Brazil, envisioned many growth opportunities but lacked financial resources to pursue them. He was approaching an American private equity fund to raise money. Describes Alecrim's challenge in creating SAT... View Details

Keywords: Business Model; Entrepreneurship; Private Equity; Growth and Development Strategy; Emerging Markets; Utilities Industry; Brazil

Citation

Educators

Purchase

November 1989 (Revised June 1995)
Supplement

Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B2)

By: Lynda M. Applegate and Julie H. Hertenstein

Gives the voting results for the Power Systems Division's Vax System upgrade project. View Details

Keywords: Capital Budgeting; Manufacturing Industry

Citation

Purchase

January 1989 (Revised September 1995)
Supplement

Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B1)

By: Lynda M. Applegate and Julie H. Hertenstein

Keywords: Capital Budgeting; Manufacturing Industry

Citation

Find at Harvard

May 2003 (Revised May 2004)
Case

Submarino.com (B)

By: Lynda M. Applegate and Luiz Felipe Monteiro

Supplements the (A) case. View Details

Keywords: Organizational Design; Globalized Firms and Management; Management Skills; Growth Management; Retail Industry; Web Services Industry; Brazil; Argentina; Mexico; Spain; Portugal

Citation

Educators

Purchase

March 1988
Background Note

Leadership and the Information Technology Organization

By: Lynda M. Applegate and Donna B. Stoddard

Keywords: Leadership; Information Technology; Organizations

Citation

Find at Harvard

May 2002 (Revised October 2002)
Case

Telewest Communications plc

By: Lynda M. Applegate and Laure Mougeot Stroock

Created in 1992, Telewest has become the second largest broadband communication provider in the United Kingdom, offering telephone, cable television, and cable Internet services, as well as television and online content to the U.K. entertainment market. The first to... View Details

Keywords: Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Competition; Competitive Strategy; Expansion; Telecommunications Industry; Europe; United Kingdom

Citation

Find at Harvard

December 1987 (Revised March 1990)
Case

Manufacturers Hanover Corp.: The New Information Technology Organization (A)

By: Lynda M. Applegate and Donna B. Stoddard

Keywords: Banks and Banking; Information Technology; Banking Industry

Citation

Find at Harvard

May 1994 (Revised November 1994)
Case

PepsiCo: A View from the Corporate Office

By: Lynda M. Applegate and Leonard A. Schlesinger

Describes the three business segments of PepsiCo (beverages, snack foods, and restaurants). It then explores the competitive environment within each segment and the response of PepsiCo's businesses. It seeks to show how PepsiCo CEO, D. Wayne Calloway, in a very... View Details

Keywords: Business Divisions; Change; Governance Controls; Management Style; Organizational Structure; Situation or Environment; Competitive Strategy; Value; Food and Beverage Industry

Citation

Educators

Purchase

November 1997 (Revised May 2002)
Case

MicroAge, Inc.: Orchestrating the Information Technology Value Chain

By: Lynda M. Applegate and Kirk A. Goldman

MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years... View Details