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- Faculty Publications (356)
Show Results For
- All HBS Web (433)
- Faculty Publications (356)
- March 1996
- Case
Burlington Northern Railroad: Strategic Repositioning
By: Lynda M. Applegate and Randi Wade Purchia
Applegate, Lynda M., and Randi Wade Purchia. "Burlington Northern Railroad: Strategic Repositioning." Harvard Business School Case 396-213, March 1996.
- December 2016 (Revised August 2017)
- Case
Tesla in 2015
By: Lynda M. Applegate and Arnold B. Peinado
Applegate, Lynda M., and Arnold B. Peinado. "Tesla in 2015." Harvard Business School Case 817-081, December 2016. (Revised August 2017.)
- August 2007
- Case
Satelite Distribuidora de Petroleo
By: Lynda M. Applegate and Andrea M.A.F. Minardi
Marcelo Alecrim, the owner of SAT, a gas distribution company in Brazil, envisioned many growth opportunities but lacked financial resources to pursue them. He was approaching an American private equity fund to raise money. Describes Alecrim's challenge in creating SAT... View Details
Keywords: Business Model; Entrepreneurship; Private Equity; Growth and Development Strategy; Emerging Markets; Utilities Industry; Brazil
Applegate, Lynda M., and Andrea M.A.F. Minardi. "Satelite Distribuidora de Petroleo." Harvard Business School Case 808-062, August 2007.
- November 1989 (Revised June 1995)
- Supplement
Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B2)
By: Lynda M. Applegate and Julie H. Hertenstein
Gives the voting results for the Power Systems Division's Vax System upgrade project. View Details
Applegate, Lynda M., and Julie H. Hertenstein. "Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B2)." Harvard Business School Supplement 189-121, November 1989. (Revised June 1995.)
- January 1989 (Revised September 1995)
- Supplement
Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B1)
By: Lynda M. Applegate and Julie H. Hertenstein
Applegate, Lynda M., and Julie H. Hertenstein. "Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B1)." Harvard Business School Supplement 189-120, January 1989. (Revised September 1995.)
- May 2003 (Revised May 2004)
- Case
Submarino.com (B)
By: Lynda M. Applegate and Luiz Felipe Monteiro
Supplements the (A) case. View Details
Keywords: Organizational Design; Globalized Firms and Management; Management Skills; Growth Management; Retail Industry; Web Services Industry; Brazil; Argentina; Mexico; Spain; Portugal
Applegate, Lynda M., and Luiz Felipe Monteiro. "Submarino.com (B)." Harvard Business School Case 803-012, May 2003. (Revised May 2004.)
- March 1988
- Background Note
Leadership and the Information Technology Organization
By: Lynda M. Applegate and Donna B. Stoddard
Applegate, Lynda M., and Donna B. Stoddard. "Leadership and the Information Technology Organization." Harvard Business School Background Note 188-114, March 1988.
- May 2002 (Revised October 2002)
- Case
Telewest Communications plc
By: Lynda M. Applegate and Laure Mougeot Stroock
Created in 1992, Telewest has become the second largest broadband communication provider in the United Kingdom, offering telephone, cable television, and cable Internet services, as well as television and online content to the U.K. entertainment market. The first to... View Details
Keywords: Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Competition; Competitive Strategy; Expansion; Telecommunications Industry; Europe; United Kingdom
Applegate, Lynda M., and Laure Mougeot Stroock. "Telewest Communications plc." Harvard Business School Case 802-011, May 2002. (Revised October 2002.)
- December 1987 (Revised March 1990)
- Case
Manufacturers Hanover Corp.: The New Information Technology Organization (A)
By: Lynda M. Applegate and Donna B. Stoddard
Applegate, Lynda M., and Donna B. Stoddard. "Manufacturers Hanover Corp.: The New Information Technology Organization (A)." Harvard Business School Case 188-037, December 1987. (Revised March 1990.)
- May 1994 (Revised November 1994)
- Case
PepsiCo: A View from the Corporate Office
Describes the three business segments of PepsiCo (beverages, snack foods, and restaurants). It then explores the competitive environment within each segment and the response of PepsiCo's businesses. It seeks to show how PepsiCo CEO, D. Wayne Calloway, in a very... View Details
Keywords: Business Divisions; Change; Governance Controls; Management Style; Organizational Structure; Situation or Environment; Competitive Strategy; Value; Food and Beverage Industry
Applegate, Lynda M., and Leonard A. Schlesinger. "PepsiCo: A View from the Corporate Office." Harvard Business School Case 694-078, May 1994. (Revised November 1994.)
- November 1997 (Revised May 2002)
- Case
MicroAge, Inc.: Orchestrating the Information Technology Value Chain
By: Lynda M. Applegate and Kirk A. Goldman
MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years... View Details
Keywords: Transformation; Growth Management; Risk Management; Product; Opportunities; Horizontal Integration; Information Infrastructure; Information Technology; Internet and the Web; Technology Industry; Arizona
Applegate, Lynda M., and Kirk A. Goldman. "MicroAge, Inc.: Orchestrating the Information Technology Value Chain." Harvard Business School Case 398-068, November 1997. (Revised May 2002.)
- 01 Mar 2013
- News
Opening the Door
that women serving in such roles has, in many ways, been somewhat normalized. Lynda Applegate I talk more about successes, because I believe those stories inspire others to succeed. Recently I gave a talk to... View Details
- July 1995 (Revised October 1995)
- Background Note
Electronic Commerce: Trends and Opportunities
By: Lynda M. Applegate and Janis Lee Gogan
In a 1966 Harvard Business Review article, Felix Kaufman implored general managers to think beyond their own organizational boundaries to the possibilities of interorganizational systems (IOS)--networked computers that enable companies to share information and... View Details
Applegate, Lynda M., and Janis Lee Gogan. "Electronic Commerce: Trends and Opportunities." Harvard Business School Background Note 196-006, July 1995. (Revised October 1995.)
- March 1992 (Revised September 1995)
- Background Note
Note on Chemical Bank Lotus Notes Demonstration Software: Windows & Macintosh Versions
By: Lynda M. Applegate and Donna B. Stoddard
Applegate, Lynda M., and Donna B. Stoddard. "Note on Chemical Bank Lotus Notes Demonstration Software: Windows & Macintosh Versions." Harvard Business School Background Note 192-112, March 1992. (Revised September 1995.)
- March 1990 (Revised December 1995)
- Teaching Note
Westinghouse Electric Corp.: Automating the Capital Budget Process Series, Teaching Note
By: Lynda M. Applegate and Julie H. Hertenstein
- December 1989 (Revised September 1995)
- Supplement
Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B)
By: Lynda M. Applegate and Julie H. Hertenstein
Applegate, Lynda M., and Julie H. Hertenstein. "Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B)." Harvard Business School Supplement 190-068, December 1989. (Revised September 1995.)
- October 1996 (Revised January 1997)
- Case
Internet Securities
By: Lynda M. Applegate and Janis Lee Gogan
Keywords: Internet
Applegate, Lynda M., and Janis Lee Gogan. "Internet Securities." Harvard Business School Case 397-052, October 1996. (Revised January 1997.)
- March 2020
- Supplement
Cafe Kenya, Spreadsheet for Students (Brief Case)
By: Lynda M. Applegate and James T. Kindley
- December 1995
- Supplement
Doing Business on the Internet: An Interview with Shikhar Ghosh, CEO, Open Market
By: Lynda M. Applegate and Janis Lee Gogan
Applegate, Lynda M., and Janis Lee Gogan. "Doing Business on the Internet: An Interview with Shikhar Ghosh, CEO, Open Market." Harvard Business School Video Supplement 196-503, December 1995.
- March 1996 (Revised August 1996)
- Case
Open Market, Inc.: Managing in a Turbulent Environment
By: Lynda M. Applegate and Janis Lee Gogan
Presents the story of Open Market, Inc., one of numerous companies formed in 1994 to engage in electronic commerce over the Internet. This case examines the company's development--its business strategy and organization evolution--as the company increased in size and... View Details
Keywords: Business Strategy; Growth and Development; Business Startups; Internet and the Web; Change; Growth and Development Strategy; Organizations; Web Services Industry
Applegate, Lynda M., and Janis Lee Gogan. "Open Market, Inc.: Managing in a Turbulent Environment." Harvard Business School Case 196-097, March 1996. (Revised August 1996.)