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  • December 2007 (Revised October 2008)
  • Case

Real Madrid Club de Fútbol in 2007: Beyond the Galácticos

By: Anita Elberse and John A. Quelch
On June 17, 2007, Real Madrid sealed its first Spanish league championship under new president Ramon Calderon, ending an unprecedented title drought. Real Madrid had seen a significant growth in revenues and now was the world's biggest soccer club and among the largest... View Details
Keywords: Talent and Talent Management; Risk Management; Brands and Branding; Marketing Strategy; Sports; Sports Industry
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  • 19 Jun 2012
  • First Look

First Look: June 19

making complex decisions. Under some circumstances, unconscious thought improves decisions even more than conscious thought. Executive functioning depends on energy provided by glucose, and we know from previous research that the... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2023
  • News

Made in Italy

Sustainable Production (led by professors Willy Shih and Michael Toffel) Ghana: Doing Business Across Africa (led by Senior Lecturer Hakeem Belo-Osagie) Israel: Startups and Venture Capital (led View Details
Keywords: April White
  • June 2019
  • Article

Learning to Become a Taste Expert

By: Kathryn A. Latour and John A. Deighton
Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore... View Details
Keywords: Learning; Experience and Expertise; Analysis; Perception
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  • September 1993 (Revised December 1997)
  • Case

Loctite Corp.: International Distribution

By: John A. Quelch
Loctite Corp., dissatisfied with the sales growth achieved by its independent distributor in Hong Kong, is considering whether to find a new distributor or acquire a controlling interest in a wholly owned subsidiary covering Hong Kong and possibly other markets.... View Details
Keywords: Decision Choices and Conditions; Marketing; Distribution Channels; Globalization; Market Participation; Industrial Products Industry; Hong Kong
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  • July 1989 (Revised December 1990)
  • Case

CIBA-GEIGY Pharmaceuticals: Pharma International

By: John A. Quelch
Examines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of... View Details
Keywords: Ethics; Decision Choices and Conditions; Product Launch; Policy; Developing Countries and Economies; Pharmaceutical Industry; Nigeria
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  • 05 Feb 2019
  • News

The First Five Years: Karan Shah (MBA 2016)

Professor John Davis is still fresh in my mind and I often use it to reflect on certain decisions.” How do you use what you learned at HBS in your work at MAYU? “My wife is the heart and brains behind MAYU,... View Details
  • 25 Mar 2014
  • First Look

First Look: March 25

link: http://www.palgrave.com/Products/TitlePrint.aspx?PID=362801 August 2013 Proceedings of the National Academy of Sciences Investors Prefer Entrepreneurial Ventures Pitched by Attractive Men By: Brooks, Alison Wood, Laura Huang, Sarah... View Details
Keywords: Sean Silverthorne
  • 01 Oct 1999
  • News

Banking on Success

Kennedy Stephen M. Waters James A. Stern William J. Kneisel Donald H. Layton Kevin W. Kennedy A managing director at Goldman Sachs, where he has spent his entire career, Kevin Kennedy has served the firm in a number of positions,... View Details
Keywords: Deborah E. Blagg
  • 27 Sep 2011
  • First Look

First Look: September 27

Hoboken: John Wiley and Sons, forthcoming An abstract is unavailable at this time. Publisher's Link: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1444334107.html Organizational Ambidexterity in Action: How Managers Explore and... View Details
Keywords: Sean Silverthorne
  • April 2000 (Revised June 2001)
  • Case

DoubleClick Buys Abacus (A)

By: John A. Deighton
By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details
Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry
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  • 14 Sep 2018
  • Blog Post

10 Things I Learned During My First Month in the MS/MBA: Engineering Sciences Program

I only had one week before classes started. On August 6th, I entered Pierce Hall on the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS) campus to start the program. It’s been just... View Details
  • 12 Apr 2011
  • First Look

First Look: April 12

Abstract This book presents new research on the historical impact of globalization on Argentina and Chile. The authors focus on the role of entrepreneurs and firms. The Role of Venture Capitalists in the Acquisition of Private Companies Authors: Paul View Details
Keywords: Sean Silverthorne
  • Web

Case Studies - Social Impact Collaboratory

Courses & Case Studies Case Studies Middlebury College: Energy2028 (320029) by Brian Trelstad , Michael Norris and John McKinley APRIL 2020 (REVISED MAY 2021) Not all social change happens with new... View Details
  • June 2009
  • Supplement

Mary Kay Inc.: Asian Market Entry (B)

By: John A. Quelch
By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second most important national market with revenues growing at... View Details
Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Emerging Markets; Market Entry and Exit; Beauty and Cosmetics Industry; Asia; China
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  • Web

Entrepreneurial Management Awards & Honors - Faculty & Research

Investments from the Western Finance Association for the paper with Breno Schmidt, “Attracting Flows by Attracting Big Clients” ( Journal of Finance , October 2009). Mihir A. Desai : Winner of the Second... View Details
  • 15 Oct 2019
  • News

Bridging Business and Engineering

venture concept. “This new program sounded especially interesting and was aligned with my objectives,” says Perelson, who, along with two other students from Israel, is among the 29 enrolled in the inaugural cohort of HBS’s joint degree program with the Harvard View Details
  • 23 Feb 2010
  • First Look

First Look: Feb. 23

client. (SEPs perform an oversight role for the work being done by the GEP and his or her team and are typically very senior members of the firm.) The case also raises areas where Everson can improve. Purchase this... View Details
Keywords: Martha Lagace
  • Research Summary

Overview

By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709043 One Firm One Future at Davis Langdon Harvard Business School Case 409-044 Rob Smith, senior partner of construction consultancy Davis... View Details
Keywords: Martha Lagace