Publications

July 2004 (Revised July 2005)
Case

Linux in 2004

By: Pankaj Ghemawat, Brian Subirana and Christina Pham

A new technology platform conceived in the early 1990s, Linux developed into a force to be reckoned with in the operating system marketplace. At first, Linux was dismissed as a renegade option used only by tech geeks. By 2004, however, Linux had exploded into the... View Details

Keywords: Competition; Open Source Distribution; Information Technology; Applications and Software; Digital Platforms; Information Technology Industry

Web

Additional Outdoor Sculpture | About

by artists Adriana Varella and Nilton Maltz. Originally commissioned by the city of Palo Alto in the early 2000’s, it is now on loan to Harvard Business School through the generosity of an anonymous donor... View Details

30 Aug 2018
Blog Post

My Difficult Decision to Leave Google for HBS

different than his past colleagues, and he’d needed to adjust. During the first few weeks, he had missed these talks, and his employees would leave work early or argue endlessly over scheduling. By asking “what else” — going beyond the... View Details

Web

Schwartz Common & Pavilion | About

and socialization, recreation, and reflection. The Schwartz Common and Pavilion comprise the landscaped quadrangle framed by Aldrich Hall, Cumnock Hall, Klarman Hall, and the Spangler Center. The central open area of the Common provides a... View Details

May 2021
Teaching Plan

Middlebury College: Energy2028

By: Brian Trelstad and Michael Norris

Teaching Plan for HBS Case No. 320-029. In 2018, Middlebury College’s board of trustees is considering a proposal called Energy2028 that would push the small, liberal arts and sciences college in Vermont to become a net zero carbon emitter, decrease energy usage by... View Details

Keywords: Divestment; Energy; Higher Education; Energy Conservation; Climate Change

April 2021 (Revised April 2021)
Teaching Plan

Nehemiah Mfg. Co.: Providing a Second Chance

By: Brian Trelstad and John Masko

Teaching Plan for HBS Case No. 320-008. In 2009, Dan Meyer and Richard Palmer, two veterans of the fast-moving consumer goods (FMCG) industry, founded Nehemiah Manufacturing to build FMCG brands while providing jobs to Cincinnati, Ohio’s beleaguered urban core. Two... View Details

Keywords: Social Entrepreneurship; Retention; Selection and Staffing; Employment; Human Capital; Growth Management; Brands and Branding; Social Marketing; Mission and Purpose; Prejudice and Bias; City; Urban Scope; Consumer Products Industry; Manufacturing Industry; Ohio; United States

Web

The Case Method Classroom | Baker Library | Bloomberg Center | Harvard Business School

method teaching, Aldrich Hall represented the School’s continued commitment to this pedagogy. Led by Dean Donald K. David, HBS faculty helped design the classroom layout, and a full-size classroom prototype... View Details

25 Aug 2014
News

Ashraf M. Dahod, MBA 1981

Mumbai, surrounded by a large extended family, Ash Dahod read Reader’s Digest from cover to cover. “That was my view of life in the United States,” says Dahod. “I was fascinated.” The thumbnail version of Dahod’s journey has many elements... View Details

Keywords: Susan Young

Article

Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption

By: Janet Schwartz, Jason Riis, Brian Elbel and Dan Ariely

Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, we tested an alternative approach: activating consumers' self-control by having servers ask... View Details

Keywords: Food; Labels; Consumer Behavior; Interpersonal Communication; Motivation and Incentives; Health Industry; Food and Beverage Industry

July 2021
Teaching Plan

Shorefast: A Strange and Familiar Way to Reimagine Capitalism

By: Brian Trelstad, Wendy Smith and Natalie Slawinski

Teaching Plan for HBS Case No. 320-098. In 2006, Zita Cobb and two of her brothers, Alan Cobb and Tony Cobb, native Newfoundlanders, launched Shorefast to help grow another leg of Fogo Island’s economy. Like so many rural communities, Fogo Island’s fate was tied... View Details

Keywords: Place Making; Non-profit; Hotel; Economic Development; Tourism; Social Entrepreneurship; Nonprofit Organizations; Development Economics; Economic Systems; Tourism Industry; Canada

April 2020 (Revised June 2020)
Case

Shorefast: A Strange and Familiar Way to Reimagine Capitalism

By: Brian Trelstad, Wendy Smith and Natalie Slawinski

In 2006, Zita Cobb and two of her brothers, Alan Cobb and Tony Cobb, native Newfoundlanders, launched Shorefast to help grow another leg of Fogo Island’s economy. Like so many rural communities, Fogo Island’s fate was tied directly to one primary resource—in this case... View Details

Keywords: Place Making; Non-profit; Hotel; Economic Development; Tourism; Social Entrepreneurship; Nonprofit Organizations; Development Economics; Economic Systems; Tourism Industry; Canada

Web

K–12 Education | Social Enterprise | Harvard Business School

them catch up? We answer this question using two orthogonal sources of v... Pratham 2.0: Sustaining Innovation By: Brian Trelstad, Samantha Webster and Malini Sen March 2023 (Revised June 2023) | Faculty Research Pratham is a Mumbai-based... View Details

Fall 1997
Article

Little Machines in Their Gardens: A History of School Gardens in America, 1891 to 1920

By: Brian Trelstad

“Little Machines in their Gardens: A History of School Gardens in America, 1891 to 1920” explores the rise and decline of the school garden movement in the United States. The paper first documents the early history of the gardens and establishes them as a national... View Details

Keywords: School Garden Movement; United States

Find at Harvard

Web

Tethys | Baker Library | Bloomberg Center | Harvard Business School

the Worcester Art Museum, Baltimore Museum of Art, Musées Nationaux de France, and by 1936, also Harvard’s Fogg Museum (now Harvard Art Museums). Sponsored by the museums, in 1938, the Tethys mosaic was... View Details

October 2004
Case

Sales Force Training at Arrow Electronics (A)

By: Jason R. Barro, Brian J. Hall and Aaron Zimmerman

In the mid-1980s, Arrow, the world's largest electronics distributor, implemented a college recruiting program to hire salespeople. The program was part of an effort to increase the professionalism and skill set of the sales force in an industry where few salespeople... View Details

Keywords: Human Resources; Compensation and Benefits; Recruitment; Retention; Selection and Staffing; Salesforce Management; Competition