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  • April 2017
  • Teaching Note

Spotify

By: Anita Elberse
Teaching Note for HBS No. 516-046. View Details
Related
  • Apr 2011 - 2011
  • Keynote Speech

Will Blockbuster Strategies Survive The Rise of Digital Technology?

By: Anita Elberse
Keywords: Strategy; Technology
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  • March 2011
  • Teaching Note

Metro-Goldwyn-Mayer (MGM) and Tom Cruise

By: Anita Elberse
Teaching Note for 508057. View Details
Keywords: Partners and Partnerships; Behavior; Motivation and Incentives; Talent and Talent Management; Creativity; Entertainment and Recreation Industry
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  • January 2011 (Revised January 2011)
  • Case

Marvel Enterprises, Inc. (Abridged)

By: Anita Elberse
The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
Keywords: Business Model; Intellectual Property; Rights; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Entertainment and Recreation Industry
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  • November 2010 (Revised March 2011)
  • Teaching Note

The NFL's Digital Media Strategy

By: Anita Elberse
Teaching Note for 511055. View Details
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  • Oct 2010
  • Keynote Speech

Technology's Impact on the Entertainment Industry: Will Blockbuster Strategies Survive?

By: Anita Elberse
Keywords: Information Technology; Entertainment; Entertainment and Recreation Industry
Related
  • Oct 2010
  • Keynote Speech

Will Blockbuster Strategies Survive the Rise of Digital Technology?

By: Anita Elberse
Keywords: Strategy; Technology
Related
  • Jun 2010
  • Conference Presentation

Viral Videos

By: Anita Elberse
Related
  • December 16, 2009
  • Guest Column

Risks and Rewards of Celebrity Endorsements

By: Anita Elberse
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  • Nov 2009
  • Conference Presentation

The Reach of Online Movie Trailers

By: Anita Elberse
Keywords: Internet and the Web; Film Entertainment
Related
  • Sep 2009 - 2009
  • Conference Presentation

Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels

By: Anita Elberse
Keywords: Arts; Technology
Related
  • June 2008 (Revised November 2010)
  • Teaching Note

Grand Central Publishing

By: Anita Elberse
Teaching Note for [508036]. View Details
Keywords: Publishing Industry
Related
  • June 2008 (Revised February 2011)
  • Teaching Note

Maria Sharapova: Marketing a Champion (A) & (B)

By: Anita Elberse
Teaching Note for [507065] and [507066]. View Details
Keywords: Brands and Branding; Sports; Sports Industry
Related
  • Sep 2008 - 2008
  • Keynote Speech

Revisiting the Long Tail: Implications for the Book Industry

By: Anita Elberse
Keywords: Books; Publishing Industry
Related
  • September 2005 (Revised May 2006)
  • Background Note

Principles of Product Policy

By: Anita Elberse
Provides an introduction to key product policy issues. View Details
Keywords: Product Development
Related
  • Oct 2004
  • Conference Presentation

The Effectiveness of Pre-Release Advertising for Motion Pictures

By: Anita Elberse
Keywords: Marketing; Performance Effectiveness; Advertising; Motion Pictures and Video Industry
Related
  • Jun 2005 - 2005
  • Conference Presentation

The Power of Stars: Creative Talent and the Success of Entertainment Products

By: Anita Elberse
Keywords: Creativity; Success
Related
  • 16 Jun 2015
  • News

With Heat future uncertain, Wade studying up on business

  • 25 Sep 2014
  • News

The Business of Being Beyoncé

Keywords: Motion Picture and Sound Recording Industries; Information
  • 01 Feb 2011
  • News

The World's 40 Best B-School Profs Under the Age of 40