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  • 07 Sep 2011
  • First Look

First Look: Sept. 7

limitations and constraints others have accepted, and set out to create new realities. This book is motivated by a simple observation: Leadership, innovation, entrepreneurship, creativity, problem solving, business growth-and even... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2014
  • News

Screen Saver

Entertainment, HBS professor Anita Elberse documents the powerful, long-term success of high-investment, high-reward entertainment products, including movies. "She's absolutely right," says Lopez. "Those big... View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 30 Jul 2013
  • First Look

First Look: July 30

programs requires more than providing accessible, affordable care; it requires understanding what makes both end users and providers tick. By understanding the cognitive processes underlying our choices and applying the tools of... View Details
Keywords: Anna Secino
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

  Working PapersLearn-how to Improve Collaboration and Performance Authors:Ingrid M. Nembhard, Anita L. Tucker, Richard M.J. Bohmer, Joseph H. Carpenter, and Jeffrey D. Horbar Abstract Organizational learning, a prerequisite for high... View Details
Keywords: Martha Lagace
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510018-PDF-ENG Hulu: An Evil Plot to Destroy the World?... View Details
Keywords: Martha Lagace
  • 25 Jan 2011
  • First Look

First Look: Jan. 25

grow and become successful, they are often marked by the negative stigma associated with size and power, which elicits anticorporate sentiment from consumers. An underdog brand biography can be strategically wielded to prevent or offset... View Details
Keywords: Sean Silverthorne
  • June 2020 (Revised April 2022)
  • Case

AFC Ajax

By: Anita Elberse
In July 2019, AFC Ajax’s chief executive officer Edwin van der Sar finalized one of the biggest transfers in soccer—that of Matthijs de Ligt, only 19 years old but already one of the sports world’s brightest stars—from AFC Ajax to Italian powerhouse Juventus FC for a... View Details
Keywords: Soccer; Talent and Talent Management; Sports; Globalization; Competitive Advantage; Strategy; Sports Industry; Europe
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  • April 2017
  • Teaching Note

Spotify

By: Anita Elberse
Teaching Note for HBS No. 516-046. View Details
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  • Apr 2011 - 2011
  • Keynote Speech

Will Blockbuster Strategies Survive The Rise of Digital Technology?

By: Anita Elberse
Keywords: Strategy; Technology
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  • March 2011
  • Teaching Note

Metro-Goldwyn-Mayer (MGM) and Tom Cruise

By: Anita Elberse
Teaching Note for 508057. View Details
Keywords: Partners and Partnerships; Behavior; Motivation and Incentives; Talent and Talent Management; Creativity; Entertainment and Recreation Industry
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  • January 2011 (Revised January 2011)
  • Case

Marvel Enterprises, Inc. (Abridged)

By: Anita Elberse
The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
Keywords: Business Model; Intellectual Property; Rights; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Entertainment and Recreation Industry
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  • November 2010 (Revised March 2011)
  • Teaching Note

The NFL's Digital Media Strategy

By: Anita Elberse
Teaching Note for 511055. View Details
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  • Oct 2010
  • Keynote Speech

Technology's Impact on the Entertainment Industry: Will Blockbuster Strategies Survive?

By: Anita Elberse
Keywords: Information Technology; Entertainment; Entertainment and Recreation Industry
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  • Oct 2010
  • Keynote Speech

Will Blockbuster Strategies Survive the Rise of Digital Technology?

By: Anita Elberse
Keywords: Strategy; Technology
Related
  • Jun 2010
  • Conference Presentation

Viral Videos

By: Anita Elberse
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  • December 16, 2009
  • Guest Column

Risks and Rewards of Celebrity Endorsements

By: Anita Elberse
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  • Nov 2009
  • Conference Presentation

The Reach of Online Movie Trailers

By: Anita Elberse
Keywords: Internet and the Web; Film Entertainment
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  • Sep 2009 - 2009
  • Conference Presentation

Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels

By: Anita Elberse
Keywords: Arts; Technology
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  • June 2008 (Revised November 2010)
  • Teaching Note

Grand Central Publishing

By: Anita Elberse
Teaching Note for [508036]. View Details
Keywords: Publishing Industry
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  • June 2008 (Revised February 2011)
  • Teaching Note

Maria Sharapova: Marketing a Champion (A) & (B)

By: Anita Elberse
Teaching Note for [507065] and [507066]. View Details
Keywords: Brands and Branding; Sports; Sports Industry
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