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- Faculty Publications (222)
Show Results For
- All HBS Web
(490)
- People (1)
- News (138)
- Research (294)
- Multimedia (17)
- Faculty Publications (222)
- Research Summary
Research Focus
By: Anita Elberse
My research focuses on "creative industries," defined as industries that supply goods that we commonly associate with artistic, cultural, or entertainment value -- including book and magazine publishing, film, music, television, video games, the performing... View Details
- March 2017
- Teaching Note
MRC's House of Cards
By: Anita Elberse
Teaching Note for HBS No. 515-003. View Details
- February 2017
- Teaching Note
The Walt Disney Studios
By: Anita Elberse
Teaching Note for HBS No. 516-105. View Details
- October 28, 2013
- Other Article
How the Competition for Superstar Endorsers is Changing the Sports Business
By: Anita Elberse
Elberse, Anita. "How the Competition for Superstar Endorsers is Changing the Sports Business." SportsBusiness Journal (October 28, 2013), 14.
- Other Article
The Hidden Truth About Hits
By: Anita Elberse
Elberse, Anita. "The Hidden Truth About Hits." Variety (October 11, 2013).
- March 2011
- Teaching Note
The CW: Launching a Television Network
By: Anita Elberse
Teaching Note for 507050. View Details
- March 2011
- Module Note
Strategic Marketing in Creative Industries: Managing Products and Product Portfolios
By: Anita Elberse
Elberse, Anita. "Strategic Marketing in Creative Industries: Managing Products and Product Portfolios." Harvard Business School Module Note 511-012, March 2011.
- September 2010 (Revised March 2011)
- Teaching Note
The Passion of the Christ (A) & (B)
By: Anita Elberse
Teaching Note for 505025 and 505026. View Details
Keywords: Motion Pictures and Video Industry
- June 2010 (Revised June 2010)
- Teaching Note
Hulu: An Evil Plot to Destroy the World?
By: Anita Elberse
Teaching Note for 510005. View Details
- September 2009 (Revised March 2011)
- Teaching Note
The Metropolitan Opera (A) & (B)
By: Anita Elberse
Teaching Note for [509033] and [509034]. View Details
Keywords: Entertainment and Recreation Industry
- June 2009 (Revised March 2011)
- Module Note
The Creative Industries: Managing and Marketing Talent
By: Anita Elberse
This module note examines issues concerning the management and marketing of talent in the creative industries. It describes the characteristics of the market for creative talent, discusses how individual talent creates and captures value, and explores how professional... View Details
Keywords: Talent and Talent Management; Entertainment; Innovation and Management; Marketing; Creativity; Value
Elberse, Anita. "The Creative Industries: Managing and Marketing Talent." Harvard Business School Module Note 509-078, June 2009. (Revised March 2011.)
- Jun 2009 - 2009
- Conference Presentation
Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels
By: Anita Elberse
- Apr 2009
- Keynote Speech
Digital Technology and Its Implications for Content Providers and Aggregators
By: Anita Elberse
- May 2009
- Conference Presentation
Bye Bye Bundles: The Impact of the Unbundling of Music in Digital Channels
By: Anita Elberse