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  • All HBS Web  (1,103)
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    • News  (398)
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    • Events  (1)
    • Multimedia  (11)
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  • 12 Sep 2016
  • Research & Ideas

What Brands Can Do to Monitor Factory Conditions of Suppliers

auditors. Building Capacity for Change Both studies—considering factors in countries where factories are located and at the makeup of the teams that audit them—may be helpful in arriving at an accurate... View Details
Keywords: by Michael Blanding
  • 22 Jan 2014
  • Research & Ideas

High-Tech Immigrant Workers Don’t Cost US Jobs

be second-order to these other traits." Specifically, Kerr and his research colleagues found that increased employment of young skilled immigrants impacts the employee makeup of firms in three main ways: 1.... View Details
Keywords: by Dina Gerdeman; Computer; Financial Services
  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

about self-image. Two months ago, Unilever's Dove brand uploaded "Dove Real Beauty Sketches," a web-exclusive mini-documentary in which a forensic artist sketches each of several women twice, first based solely on their descriptions of... View Details
Keywords: by Carmen Nobel; Advertising
  • 22 Feb 2016
  • Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

important roles in the passage of child labor laws, union labor campaigns, and City Beautiful movements, for example. But Sawyer notes that Gleason is exceptional in that she didn’t participate in issues... View Details
Keywords: by Dina Gerdeman; Retail; Health; Legal Services
  • 25 Jul 2005
  • Research & Ideas

An Organization Your Customers Understand

pharmacy: a pharmaceutical company selling prescription drugs, and a consumer products company selling personal care products such as shampoo and beauty aids. A consumer... View Details
Keywords: by Robert Simons
  • 21 May 2014
  • Lessons from the Classroom

CORe: HBS Powers Up Online Program on Business Fundamentals

questions and interactive drag-and-drop challenges that introduce key concepts and test learning. As students progress through the material, questions are interspersed with short video lectures View Details
Keywords: by Michael Blanding; Education
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

with beautiful pictures, upbeat music, or dramatic lighting. Finally, emotion-focused ads do this by appealing to consumers' emotional attachment to the brand by personally connecting the product to how it will fit into their lives. (See... View Details
Keywords: by Michael Blanding; Advertising; Sports
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