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Show Results For
- All HBS Web
(632)
- People (1)
- News (153)
- Research (397)
- Events (2)
- Multimedia (10)
- Faculty Publications (258)
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- 17 Jul 2012
- First Look
First Look: July 17
(2012) Abstract This paper summarizes research trends and opportunities in the area of managing air transportation demand and capacity. Capacity constraints and resulting congestion and low schedule reliability currently impose large costs on View Details
Keywords: Sean Silverthorne
- 14 Nov 2019
- Book
Lifting the Lid on Turkey's Hidden Business History
Greece, the central Asian nations of Armenia, Azerbaijan and Georgia, plus Iraq and Syria, and it is on the Black Sea, the Aegean Sea and the Mediterranean. Turkish Airlines has grown so fast precisely because Istanbul is well-positioned... View Details
Keywords: by Sean Silverthorne
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
needs first, in the airline industry alone, Southwest Airlines, Ryanair, and JetBlue were founded during downturns on the principles of delivering value. In terms of affordable luxuries, consider the emergence of cosmetics, such as... View Details
Keywords: by Martha Lagace
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
particularly bad. The marginal cost is almost 75 percent, so every time you give a dollar to someone in the form of a turkey, or a ham, it's costing you 75 cents. In contrast, if you look at offers from the airlines, the cost of miles rewards programs are virtually... View Details
- 07 Jul 2010
- First Look
First Look: July 7
changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates and slots to initiate service to New York's... View Details
Keywords: Martha Lagace
- 31 Mar 2009
- First Look
First Look: March 31, 2009
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=309090 Lan Airlines in 2008: Connecting the World to Latin America Harvard Business School Case 709-410 Lan Airlines operates three distinct... View Details
Keywords: Martha Lagace
- 13 Mar 2014
- Research & Ideas
Can We Get To Where We Need To Go?
Summit attendees worked on identifying "bottlenecks and pain points" while devising potential solutions to the country's infrastructure woes. Many of the problems have a direct impact on business. For example, airline flight... View Details
- 15 Mar 2016
- First Look
March 15, 2016
https://cb.hbsp.harvard.edu/cbmp/product/216029-PDF-ENG Harvard Business School Case 316-013 HNA Group: Global Excellence with Chinese Characteristics By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline... View Details
- 05 Dec 2006
- First Look
First Look: December 5, 2006
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=805139 Gordon Bethune at Continental Airlines Harvard Business School Case 406-073 Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=406073... View Details
Keywords: Sean Silverthorne
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
period. And over the past 10 years it realized an average total ROE of nearly 20 percent, versus negative 1 percent for the S&P 500. Others are Cemex (historically, good returns in the cement business!) and Ryanair (good returns in the View Details
- 03 May 2011
- First Look
First Look: May 3
time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The prototypical example is the travel website Kayak,... View Details
Keywords: Sean Silverthorne
- 19 Dec 2005
- Research & Ideas
Public Education Goes to School
district on the HBS campus each summer. Most of the materials for the program are new cases we develop in urban school districts, along with a few classic business school cases such as Southwest Airlines and the New York City Police... View Details
- 06 Apr 2015
- Research & Ideas
After Germanwings, More Attention Needed on Employee Mental Health
people? One possible answer came this past week when the airline revealed that the pilot, Andreas Lubitz, had previously suffered from deep depression. Debates began about how Lubitz's mental health played into the tragedy, what treatment... View Details
- 18 Jun 2013
- First Look
First Look: June 18
http://hbr.org/search/913041-PDF-ENG Harvard Business School Case 913-034 Distribution at American Airlines (C) Presents 2011-2012 updates to American's distribution strategy including new challenges and disputes. Purchase this case:... View Details
Keywords: Anna Secino
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Harvard Business School Case 309-029 HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China. Positioned squarely behind the "Big... View Details
Keywords: Martha Lagace
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
19th century, took the idea a step further, rewarding customers with stamps that could be traded in for a variety of items. American Airlines introduced the next evolution of the customer loyalty program in 1981: the frequent-flier mile... View Details
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
support these browsers, they will not hit the mainstream in any major fashion. Why won't an IT manager support these versions? The biggest headache with these browsers is that the majority of Web sites are optimized on IE. Try going to some of the major commercial... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
ad wouldn't air on TV for another week, the customers learned. The airline was giving them the privilege of a sneak peek at the ad—and the privilege of being among the first to share it. CONCEPT: Give the viewer the opportunity to... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
with an ad campaign called "The Orange Underground," featuring a series of 30-second TV spots in which the Cheetos mascot, Chester Cheetah, encourages consumers to commit subversive acts with Cheetos. (In one commercial, an View Details
- 07 Feb 2012
- First Look
First Look: February 7
new question for the research community: How should proposed enhancements to TFM be evaluated in a CDM environment? A sequential evaluation procedure, developed in this paper, addresses this question. The procedure includes airline... View Details
Keywords: Sean Silverthorne