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Show Results For
- All HBS Web
(636)
- People (1)
- News (153)
- Research (399)
- Events (2)
- Multimedia (10)
- Faculty Publications (260)
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- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
ad wouldn't air on TV for another week, the customers learned. The airline was giving them the privilege of a sneak peek at the ad—and the privilege of being among the first to share it. CONCEPT: Give the viewer the opportunity to... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
with an ad campaign called "The Orange Underground," featuring a series of 30-second TV spots in which the Cheetos mascot, Chester Cheetah, encourages consumers to commit subversive acts with Cheetos. (In one commercial, an View Details
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
Case 118-030 JetBlue: Relevant Sustainability Leadership In 2017, JetBlue, the airline founded on the mission to “bring humanity back to air travel,” became one of the first companies to report performance according to the Sustainability... View Details
Keywords: Dina Gerdeman
- 07 Feb 2012
- First Look
First Look: February 7
new question for the research community: How should proposed enhancements to TFM be evaluated in a CDM environment? A sequential evaluation procedure, developed in this paper, addresses this question. The procedure includes airline... View Details
Keywords: Sean Silverthorne
- 21 Feb 2012
- First Look
First Look: Feb. 21
April 2010, the eruption of a volcano wreaked havoc in the airline industry and placed Aer Arann on the brink of liquidation. For founder, sole owner, and chairman, Padraig O'Ceidigh, the airline has been a... View Details
Keywords: Sean Silverthorne
- 23 Feb 2021
- Research & Ideas
COVID-19 Shines New Light on Working Conditions in Supply Chains
due to the fact that US OSHA hasn’t developed standards to govern these issues. [US President Joseph] Biden has just tasked OSHA with doing just this, and the Centers for Disease Control and Prevention (CDC) is also now finally working on standards for domestic View Details
- 08 Jan 2007
- Research & Ideas
Who Rises to Power in American Business?
the airline industry, looking at how its leadership changed during the course of the twentieth century and how contextual intelligence or lack thereof influenced industry evolution. We are particularly interested in the co-evolution of... View Details
Keywords: by Sean Silverthorne
- 29 Oct 2000
- Research & Ideas
The Entrepreneurial Venture: A Conversation
dormant at the time. But with the growth of the microprocessor and of biotechnology in the late 1970s, as well as the deregulation of the airline and financial services industries, new opportunities for eager entrepreneurs were created.... View Details
Keywords: by Susan Young
- 10 Jan 2007
- HBS Case
The Challenge of Managing National Security
story, and that makes the case exciting to teach. By 1999, as described in Part C, Ryanair is the most profitable airline in the world. I like this case series because you get to see success and failure side by side in one industry and in... View Details
- 21 Jul 2009
- First Look
First Look: July 21
joining to simply find a job. The senior TSA staff and airlines are calling for accountability, but the person responsible for the breach is a passionate and valued employee who has been with TSA since its formation. As her shift... View Details
Keywords: Martha Lagace
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
David Collis Thomas Henry Carroll Ford Foundation Adjunct Professor of Business Administration The joke used to be that you could only make a million dollars in the airline industry if you started with a hundred million dollars. With the... View Details
- 24 Feb 2009
- First Look
First Look: February 24, 2009
efficiency benefits, rebates, and treatment in case of loss or fraud. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=909006 Distribution at American Airlines (A) Harvard Business School Case 909-035... View Details
Keywords: Martha Lagace
- 13 Oct 2011
- Lessons from the Classroom
Building a Business in the Context of a Life
O'Ceidigh (HBS OPM 2007), who held a variety of jobs: teacher, lawyer, accountant, and, ultimately, owner of the airline Aer Arann, where he experienced both success and financial hardship. They also learn about following their passion by... View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
unbundling that allows customers to pick and choose the content they consume (be it articles, music tracks, or airline tickets), Teixeira identifies the fueling factor in this case as "decoupling"—separating out activities that customers... View Details
Keywords: by Michael Blanding
- 17 May 2016
- First Look
May 17, 2016
situational inequality, induced by the design of environments, can foster antisocial behavior. We use a complete set of all onboard air rage incidents over several years from a large, international airline to test our predictions.... View Details
Keywords: Sean Silverthorne
- 17 Jul 2012
- First Look
First Look: July 17
(2012) Abstract This paper summarizes research trends and opportunities in the area of managing air transportation demand and capacity. Capacity constraints and resulting congestion and low schedule reliability currently impose large costs on View Details
Keywords: Sean Silverthorne
- 14 Nov 2019
- Book
Lifting the Lid on Turkey's Hidden Business History
Greece, the central Asian nations of Armenia, Azerbaijan and Georgia, plus Iraq and Syria, and it is on the Black Sea, the Aegean Sea and the Mediterranean. Turkish Airlines has grown so fast precisely because Istanbul is well-positioned... View Details
Keywords: by Sean Silverthorne
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
needs first, in the airline industry alone, Southwest Airlines, Ryanair, and JetBlue were founded during downturns on the principles of delivering value. In terms of affordable luxuries, consider the emergence of cosmetics, such as... View Details
Keywords: by Martha Lagace
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
particularly bad. The marginal cost is almost 75 percent, so every time you give a dollar to someone in the form of a turkey, or a ham, it's costing you 75 cents. In contrast, if you look at offers from the airlines, the cost of miles rewards programs are virtually... View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
Group between 2015 and late 2017 when it grew rapidly through global acquisitions to become 170 on the 2017 Fortune 500 list. A firm that had begun as a provincial airline in China was now a giant global conglomerate and suddenly the... View Details
Keywords: Sean Silverthorne