airline - Publications - Faculty & Research

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

movies. Another success is how airlines have trained us all to take part in cleaning the plane before landing. During the final approach, a flight attendant asks over the P.A. that we pass our trash and unused items to a crew member in... View Details

Keywords: by Dina Gerdeman

11 Mar 2024
News

In Harmony

principles. A few days before the Namsan walk, Korea’s national college entrance exam took place—the test that, in the minds of most, will define their child’s future. Airline flights were suspended during the listening comprehension... View Details

Keywords: Julia Hanna; photograph by Jun Michael Park

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

(@trillballins) pic.twitter.com/ckPcOmt0nO — CNN (@CNN) April 21, 2016 Failing to understand how quickly things can go wrong One viral video on Facebook can do serious damage to a company’s reputation, as United Airlines undoubtedly... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

01 Jun 2022
News

In My Humble Opinion: Home Base

businesspeople of all kinds, as well as with medical workers, teachers, creatives, airline pilots, firefighters—you name it. We are all working parents.” Working from: “As a busy working parent writing a book in a pandemic, I did my... View Details

Keywords: April White

William E. Fruhan

Professor WILLIAM E. FRUHAN, JR. is George E. Bates Professor, Emeritus at the Harvard Business School. He received his BS degree from Yale University, and his MBA and DBA degrees from Harvard University. He has served as Senior Associate Dean and Director of... View Details

Keywords: airline; airline; airline; airline; airline; airline; airline; airline; airline; airline

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

marketing thing for your target audience, but nobody’s going to drive their kids around in a car with suicide doors.” Team Pan Am sought to revive the brand of the beloved but defunct airline with Worldport, a line of hotels named after a... View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

29 Jul 2013
Research & Ideas

A Manager’s Moral Obligation to Preserve Capitalism

analysts, auditors, and accounting standards—rush in to fill that gap. Even in cases where a certain company dominates a market to create a near monopoly, entrepreneurs can find competitive advantages to create new opportunities—think IBM and Apple, United View Details

Keywords: by Michael Blanding

30 Jan 2020
Research & Ideas

The Upside of Highlighting a Product's Downsides

When booking an international flight, the choice often comes down to “expensive but direct” or “cheap with connections.” But what if an airline warned customers that the direct flight was frequently delayed? Would customers appreciate... View Details

Keywords: by Danielle Kost

Web

Charts & Statistics - Leadership

environmental protection movements strengthen Vehicle Safety Act and Highway Safety Act Closing merger loophole opens door for conglomerate business model Influence: Medium-High 70 1970 s 19 Deregulation of oil and airline industries New... View Details

22 Feb 2022
News

A World of Difference

expertise are not bad things, but sometimes they narrow the way we think about problems because we think we have the right answer. One of the stories that I included in my book Rebel Talent was about the airline pilot Captain “Sully”... View Details

Keywords: Jen McFarland Flint

25 Aug 2003
Research & Ideas

Why IT Does Matter

the information age. The jobs of the CTO and CIO are and will be of unparalleled importance in the decades ahead. Max Hopper of American Airlines and Paul Strassmann of Kraft and NASA are not the last of a dying breed of dinosaurs, but... View Details

Keywords: by F. Warren McFarlan & Richard L. Nolan

30 Jun 2003
Research & Ideas

Are You Supporting Your B Players?

get a job at Southwest Airlines than it is to be accepted to the Harvard Business School," he quipped. And C&S Wholesalers, based in Brattleboro, VT, grew from a $40 million company in 1980 to a $14 billion business today.... View Details

Keywords: by Martha Lagace

01 Dec 2022
News

My First Job

for a battered dictionary. Late one night, I decided that the chairman of Air India and Indian Airlines was “Russi Modi,” rather than “Mody,” as Parsis would spell it. The next day, when I entered the office, proof of my stupidity was... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

buying bioplastics, and more and more airlines are doing the same with Sustainable Aviation Fuel. New regulations and financial reporting rules are being drafted to force companies to disclose climate risks they face. The investment... View Details

10 Feb 2003
Research & Ideas

Commodity Busters: Be a Price Maker, Not a Price Taker

with beating Microsoft. His battle was futile. He left the company as Novell began a long downward slide. The fighter pilot mentality of several U.S. airlines led to a price war in which billions of dollars were lost. Even in small... View Details

Keywords: by Benson P. Shapiro

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

Picture the Jamaican bobsled team going for the gold at the Winter Olympics. Or competitors in what seem fundamentally unbalanced battles: the Chicago Cubs versus the New York Yankees, Apple versus Microsoft, and Southwest Airlines versus... View Details

Keywords: by Martha Lagace

Person Page

List of Videos by Professor Bower

By: Joseph L. Bower

Bower, Joseph L. "Interview with Bertrand Collomb, Honorary Chairman and Director, Lafarge." Succession Series. Boston, MA: Harvard Business School, 2008. Video.

Bower, Joseph L. "Interview with Reuben Mark, Chairman & CEO, Colgate Palmolive Co."... View Details

17 Jan 2025
News

Publications