Publications

April 1999 (Revised November 1999)
Case

ConAgra, Inc.: Across the Food Chain

By: Ray A. Goldberg, Carin-Isabel Knoop and Carlos A. A Gonzalez

Two years after taking over as CEO, Bruce Rohde must determine how best to deal with the changes affecting this major global agribusiness firm. He must reassess the direction of the company as well as determine in which industries it should participate. View Details

Keywords: Agribusiness; Management Teams; Organizational Change and Adaptation; Change Management; Globalization; Agriculture and Agribusiness Industry

December 1998
Case

Pioneer Hi-Bred: Turning Seeds Into Factories

By: F. Warren McFarlan and Melissa Dailey

The agricultural sector is among the preeminent information technology users in our economy," exclaimed an August 1998 Forbes ASAP survey of the U.S. economy's best and worst users of information technology (IT). The survey designated Pioneer Hi-Bred International,... View Details

Keywords: Agribusiness; Multinational Firms and Management; Information Management; Infrastructure; Business Strategy; Information Technology; Agriculture and Agribusiness Industry; Iowa

December 1998
Case

Grupo Industrial Bimbo S.A. (1998)

By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder

A leading Mexican agribusiness firm wants to expand in the United States and other locations. How to do so in a manner that utilizes the strengths of the company? View Details

Keywords: Agribusiness; Food; Global Strategy; Strength and Weakness; Expansion; Agriculture and Agribusiness Industry; United States; Mexico

October 1998 (Revised December 1999)
Case

Gene Research, the Mapping of Life and the Global Economy

By: Ray A. Goldberg and Juan Enriquez-Cabot

A new firm is being created to speed up the process of mapping humans, animals, and plants by combining gene technology with rapid gene identification to improve the health and well being of the human population and the productivity of crops and animals. How does one... View Details

Keywords: Information Technology; Organizational Structure; Technological Innovation; Business Processes; Health Care and Treatment; Performance Productivity; Welfare; Agribusiness; Genetics; Science-Based Business; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

November 1997
Case

Rabobank Group, The: The Global Food and Agribusiness Bank

By: Ray A. Goldberg and Tom Clay

Keywords: Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

November 1997
Case

Borden Ranch: Balancing Private Property Rights and Social Interests in Ag

By: Ray A. Goldberg, Don Daniels and Diane Richmond

Angelo Tsakopoulos wanted to convert grazing land to crop agriculture. He received different advice from different government agencies and became involved in legal battles. View Details

Keywords: Property; Social Entrepreneurship; Rights; Agribusiness; Social Issues; Interests; Governing Rules, Regulations, and Reforms; Business and Government Relations; Agriculture and Agribusiness Industry

November 1997
Case

Case Corporation

By: Ray A. Goldberg and Tom Clay

A successful turnaround global farm machinery company is attempting to redefine its role in the global food system and develop a strategic plan for the company. View Details

Keywords: Change; Machinery and Machining; Global Strategy; Growth and Development; Strategic Planning; Agriculture and Agribusiness Industry

November 1997
Case

National Pork Producers Council

By: Ray A. Goldberg and Tom Clay

Al Tank, CEO of the National Pork Products Council, is facing an environmental and structural crisis in the U.S. pork industry. Can he resolve the environmental and image problems of his industry in time? Can he receive the support of both his growers and the... View Details

Keywords: Decision Choices and Conditions; Situation or Environment; Crisis Management; Environmental Sustainability; Business and Community Relations; Animal-Based Agribusiness; Industry Structures; Reputation; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

July 1997
Case

Technology Crisis and the Future of Agribusiness: Antibiotic Resistance in Humans and Animals

By: Ray A. Goldberg and Juan Enriquez-Cabot

Keywords: Agribusiness; Health Pandemics; Crisis Management; Agriculture and Agribusiness Industry

November 1996
Case

Diamond Walnut Growers

By: Ray A. Goldberg and Mollie H. Carter

Diamond Walnut Growers is the largest walnut marketer in the world. As a grower-owned cooperative, it is under pressure to operate as efficiently as independent handlers. Diamond is evaluating its high-margin consumer branded business, which has experienced little to... View Details

Keywords: Plant-Based Agribusiness; Change Management; Marketing Strategy; Operations; Cooperative Ownership; Corporate Strategy; Agriculture and Agribusiness Industry

October 1996 (Revised January 1997)
Case

DJF Farms 1996

By: Ray A. Goldberg and David Ehlis

Keywords: Family Business; Agriculture and Agribusiness Industry

October 1996 (Revised December 2022)
Case

Chiquita Brands International (A)

By: Debora L. Spar and Terence Mulligan

When a new banana import policy is implemented in 1993 by the European Union, Chiquita Brands International, the world's largest banana distributor, watches its sales and net income plummet. The policy, Council Regulation (EEC 404/93), uses a new tariff and quota... View Details

Keywords: Plant-Based Agribusiness; Trade; Government and Politics; Policy; Market Design; Fairness; Agriculture and Agribusiness Industry; Latin America; European Union