advice - Publications - Faculty & Research

2022
Book

L'entreprise, une affaire de cœur

By: Hubert Joly and Caroline Lambert

A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
"It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details

Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change

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12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

recognize and try to stay ahead of these changes brought by scale. Here is advice for the CEO/founders of early-stage companies, but it also applies to leaders of any scaling organization, even inside a large corporate entity. Leadership... View Details

Keywords: by Julia Austin

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

organizational processes—are good advice for any brand diving into the digital realm. And while ceding control over voice can be nerve-racking for any brand, Tate's experience has shown that it can yield results far from those that show... View Details

Keywords: by Michael Blanding; Education

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

in crises. These survey results form the basis for our analysis and advice below. Do consumers want to hear from brands during a crisis? Yes, they do, but only when that communication is comforting and reassuring to them and provides... View Details

Keywords: by Jill Avery and Richard Edelman

03 Jan 2023
Book

Confront Workplace Inequity in 2023: Dig Deep, Build Bridges, Take Collective Action

equity and who are different than you, then we can together start dismantling these systemic inequities.” You Might Also Like: Recruiters: Highlight Your Company’s Diversity, Not Just Perks and Pay Too Nice to Lead? Unpacking the Gender Stereotype That Holds Women Back... View Details

Keywords: by Pamela Reynolds

28 May 2020
Research & Ideas

Coronavirus Could Create a 'Bankruptcy Pandemic'

Bankruptcy Code if continuation of the company’s business doesn’t make economic sense. And Chapter 11 can be expensive. For large, complex companies, professional fees paid for legal, financial, and other advice can amount to hundreds of... View Details

Keywords: by Dina Gerdeman; Financial Services; Banking

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

little performance variability—because the tasks are standard, because the firm or industry has reduced variability, or because the business model limits the bandwidth of performance variance. Think about the difference between sales personnel at Nordstrom, where... View Details

Keywords: by Carmen Nobel

16 Jul 2007
Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

Like having both an angel and a devil whispering advice in our ears, consumers often wrestle with the "want" versus "should" decision. Yes, I want to purchase that chocolate bar, but I should snack on granola instead.... View Details

Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation

12 Dec 2005
Research & Ideas

Using the Law to Strategic Advantage

Moreover, moral and ethical considerations may decisively influence how the law is applied. As a result, purely technical legal advice is often inadequate. CEOs should be looking for lawyers with wisdom and the courage to push back if... View Details

Keywords: by Sean Silverthorne; Legal Services

08 Mar 2019
Research & Ideas

Seven Negotiation Lessons from Amazon's HQ Disaster in Queens

opportunity.” [Ongoing sequel: after the pullout and conversations with Bezos, New York Governor Cuomo sought to coax Amazon back—in line with this section’s advice to build a supportive coalition and deal with opponents. Cuomo refused to... View Details

Keywords: by James K. Sebenius; Real Estate; Construction

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

ads in a very different way than the rest of us. Santana: Yes. I'm sitting there analyzing them. My poor sons, they're two teenage boys, and I'm like, "So, what do you think the brand storytelling advice was in that?" That's a... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

01 Sep 2021
Op-Ed

How Women Can Learn from Even Biased Feedback

is a well-documented phenomenon. Women are less likely to receive specific feedback tied to work outcomes, while men are more likely to get the advice they need to move to the next level of seniority in their organization. When giving... View Details

Keywords: by Francesca Gino

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

for marketers and influencers Branded content doesn’t have to come at such a price, though. Companies and YouTubers can partner successfully and still serve viewers if they heed five pieces of advice from Zhang and Cheng’s research.... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

15 Jan 2013
Working Paper Summaries

The Promise of Positive Optimal Taxation: A Generalized Theory Calibrated to Survey Evidence on Normative Preferences Explains Puzzling Features of Policy

Keywords: by Matthew Weinzierl

09 Nov 2021
Research & Ideas

The Simple Secret of Effective Mentoring Programs

Old-fashioned mentoring may be one of the most effective ways to improve job performance, but many mentorship programs don’t reach new hires who need guidance most, new research suggests. Newly hired employees at a United States call center who received on-the-job... View Details

Keywords: by Jay Fitzgerald

01 Feb 2022
Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

You take it and you persuade people and you build the case and you build the social movement around it to get it done. Lambert: What is the first piece of advice you would give a potential corporate explorer? Tushman: I would say, "It's... View Details

Keywords: by Lane Lambert

06 Mar 2006
Research & Ideas

Four Strategies for Making Concessions

on an unsurprising outcome. In this case, a deal at 2.5 percent, the midpoint of the two parties' opening positions, seemed likely to be agreeable to both sides. This time things would be different, he resolved. He would save everyone hassle and delay by making... View Details

Keywords: by Deepak Malhotra

07 Aug 2013
What Do You Think?

Is There Still a Role for Judgment in Decision-Making?

the proper role of judgment in decision-making? What do you think? Original Article In the last several years, a veritable tsunami of advice on how to make decisions has hit the Internet and what few shelves remain in our local... View Details

Keywords: by James Heskett

03 Mar 2003
Research & Ideas

Top Ten Legal Mistakes Made by Entrepreneurs

will get the deal negotiated and closed promptly. #7: Failing to make a timely Section 83 (b) election. If the advice in #9 is followed, then shares will be issued, subject to vesting, to the founders as well as new employees. If stock is... View Details

Keywords: by Staff

29 Jul 2022
Research & Ideas

Will Demand for Women Executives Finally Shrink the Gender Pay Gap?

both employers and job candidates can build on it.” You Might Also Like: Career Advice for Minorities and Women: Sharing Your Identity Can Open Doors Representation Matters: Building Case Studies That Empower Women Leaders Lack of Female... View Details

Keywords: by Kristen Senz

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