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  • All HBS Web  (1,378)
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  • All HBS Web  (1,378)
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  • Faculty Publications  (126)
← Page 19 of 1,378 Results →

    Anita Elberse

    Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

    Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

    Keywords: advertising; arts; broadcasting; communications; consumer products; e-commerce industry; electronics; entertainment; fashion; home video games; information; marketing industry; motion pictures; music; publishing industry; sports; telecommunications; video games

      Searching for a Corporate Savior

      Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details
      • 21 Mar 2017
      • News

      Why Is The Alt-Right Obsessed With Jane Austen

      • September 1991 (Revised December 1991)
      • Case

      G. Heileman Brewing Co. (A): Power Failure At PowerMaster

      By: Stephen A. Greyser
      In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details
      Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry
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      Greyser, Stephen A. "G. Heileman Brewing Co. (A): Power Failure At PowerMaster." Harvard Business School Case 592-017, September 1991. (Revised December 1991.)
      • 2012
      • Chapter

      Lessons for the Financial Sector from 'Preventing Regulatory Capture: Special Interest Influence, and How to Limit It'

      By: Daniel Carpenter, David Moss and Melanie Wachtell Stinnett
      In the wake of the global financial crisis of 2007–09, regulatory capture has become at once a diagnosis and a source of discomfort. The word “capture” has been used by dozens upon dozens of authors—ranging from pundits and bloggers to journalists and leading... View Details
      Keywords: Regulatory Capture; Governing Rules, Regulations, and Reforms; Financial Crisis
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      Carpenter, Daniel, David Moss, and Melanie Wachtell Stinnett. "Lessons for the Financial Sector from 'Preventing Regulatory Capture: Special Interest Influence, and How to Limit It'." Chap. 3 in Making of Good Financial Regulation: Towards a Policy Response to Regulatory Capture, edited by Stefano Pagliari, 70–84. Grosvenor House Publishing Limited, 2012.
      • July 2024
      • Supplement

      Fail Safe Testing, Inc. (B)

      By: Richard S. Ruback and Royce Yudkoff
      Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
      Abstract: Fail Safe Testing, Inc., founded in 1988, was the leading provider of fire hose pressure testing, ground ladder and pump... View Details
      Keywords: Marketing Strategy; Business Plan; Acquisition; Customers
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      Ruback, Richard S., and Royce Yudkoff. "Fail Safe Testing, Inc. (B)." Harvard Business School Multimedia/Video Supplement 224-750, July 2024.
      • 21 May 2020
      • Video

      Executive Presence (Behind a Screen)

      • TeachingInterests

      Marketing Models Doctoral Seminar

      This course is a doctoral level course on Quantitative Marketing. We will cover methodological as well as substantive topics this semester. Methodological topics include: Choice models, Entry and Exit models, Dynamic structural models, Bayesian estimation methods... View Details

      • November 2019 (Revised February 2020)
      • Case

      Starbucks: Reaffirming Commitment to the Third Place Ideal

      By: Francesca Gino, Katherine B. Coffman and Jeff Huizinga
      On April 12, 2018, two African American entrepreneurs had scheduled a business meeting at a Starbucks in Philadelphia’s Rittenhouse Square neighborhood. They sat without ordering, waiting for a local businessman to show up for the meeting. The store manager called 911... View Details
      Keywords: Mission and Purpose; Values and Beliefs; Prejudice and Bias; Crisis Management; Employees; Training
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      Gino, Francesca, Katherine B. Coffman, and Jeff Huizinga. "Starbucks: Reaffirming Commitment to the Third Place Ideal." Harvard Business School Case 920-016, November 2019. (Revised February 2020.)
      • August 1988 (Revised July 1990)
      • Case

      Optical Distortion, Inc. (C): The 1988 Reintroduction

      In 1988, Optical Distortion, Inc. was ready to reintroduce its only product, contact lenses for chickens. Tests had shown that the lenses significantly reduced bird aggression and feed costs, leading to potentially huge cost savings for egg producers. In the years... View Details
      Keywords: Animal-Based Agribusiness; Ethics; Sales; Innovation and Invention; Product Marketing; Agriculture and Agribusiness Industry
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      Kaufmann, Patrick J. "Optical Distortion, Inc. (C): The 1988 Reintroduction." Harvard Business School Case 589-011, August 1988. (Revised July 1990.)
      • October 2018
      • Case

      The Proxy Fight at ADP

      By: Robin Greenwood and E. Scott Mayfield
      In July 2017, shares of Automatic Data Processing, Inc. (ADP) surged 12% following a report that the activist investor Bill Ackman had acquired a sizable stake in the company and planned to nominate his own slate of directors at the company’s annual meeting in... View Details
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      Greenwood, Robin, and E. Scott Mayfield. "The Proxy Fight at ADP." Harvard Business School Case 219-052, October 2018.
      • 23 Dec 2021
      • News

      Taking Over a State by a Religious Movement Was Basically Inconceivable to Most Outside Observers

      • February 2024
      • Case

      Nuwa Capital: Investing During Uncertainty

      By: Paul A. Gompers and Fares Khrais
      Nuwa Capital (Nuwa) was a venture capital firm based in Dubai in the United Arab Emirates and Riyadh in Saudi Arabia. The business was founded in 2020 by Khaled Talhouni and his partners Sarah Abu Risheh, and Stephanie Nour Prince (they were later joined by Nitin Reen... View Details
      Keywords: Corporate Entrepreneurship; Business Startups; Disruption; Entrepreneurship; Venture Capital; Investment; Growth and Development Strategy; Business Strategy; Decisions; Middle East; Saudi Arabia; United Arab Emirates; Dubai; Bahrain
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      Gompers, Paul A., and Fares Khrais. "Nuwa Capital: Investing During Uncertainty." Harvard Business School Case 224-016, February 2024.
      • 22 Jun 2009
      • Research & Ideas

      “Too Big To Fail”: Reining In Large Financial Firms

      Here's a really scary thought. Now that the federal government has poured hundreds of billions of dollars into saving financial institutions deemed "too big to fail," hasn't it implicitly guaranteed similar... View Details
      Keywords: by Roger Thompson; Banking; Financial Services
      • July 2011 (Revised September 2012)
      • Case

      Intraoperative Radiotherapy for Breast Cancer (A)

      By: Willy Shih
      "This trial is going to take longer." Those were words that Michael Kaschke, CEO of Carl Zeiss AG, was not surprised to hear as he nurtured the intraoperative radiotherapy business inside his company's microsurgery unit. But he also didn't expect it to take 13 years to... View Details
      Keywords: Finance; Business History; Disruptive Innovation; Emerging Markets; Organizational Change and Adaptation; Research and Development; Safety
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      Shih, Willy. "Intraoperative Radiotherapy for Breast Cancer (A)." Harvard Business School Case 612-003, July 2011. (Revised September 2012.)

        The Magic That Makes Customer Experiences Stick

        The field of customer experience (CX) design — which aims to ensure that customers have positive touch points with companies while buying and consuming their products and services — has grown quickly in recent years. Research has shown that memorable experiences,... View Details

          Do Experts or Collective Intelligence Write with More Bias? Evidence from Encyclopædia Britannica and Wikipedia

          Organizations today can use both crowds and experts to produce knowledge. While prior work compares the accuracy of crowd-produced and expert-produced knowledge, we compare bias in these two models in the context of contested knowledge, which involves subjective,... View Details
          • 2022
          • Chapter

          Coordinating Marketing and Sales in B2B Organizations

          By: Frank V. Cespedes
          This Handbook is targeted at academics and graduate students who want an overview of the academic state of the business-to-business marketing domain and at B2B practitioners who want to be aware of the current state of knowledge in their domains. This chapter examines... View Details
          Keywords: B2B Marketing; Marketing
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          Cespedes, Frank V. "Coordinating Marketing and Sales in B2B Organizations." Chap. 7 in Handbook of Business-to-Business Marketing. 2nd ed. Edited by Gary L. Lilien, J. Andrew Petersen, and Stefan Wuyts, 117–137. Edward Elgar Publishing, 2022.
          • December 2019
          • Article

          Communicating with Warmth in Distributive Negotiations Is Surprisingly Counterproductive

          By: M. Jeong, J. Minson, M. Yeomans and F. Gino
          When entering into a negotiation, individuals have the choice to enact a variety of communication styles. We test the differential impact of being “warm and friendly” versus “tough and firm” in a distributive negotiation, when first offers are held constant and... View Details
          Keywords: Negotiation Style; Communication Strategy; Perception; Performance Effectiveness; Outcome or Result
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          Jeong, M., J. Minson, M. Yeomans, and F. Gino. "Communicating with Warmth in Distributive Negotiations Is Surprisingly Counterproductive." Management Science 65, no. 12 (December 2019): 5813–5837.
          • 2013
          • Article

          Beyond Alternating Permutations: Pattern Avoidance in Young Diagrams and Tableaux

          By: Nihal Gowravaram and Ravi Jagadeesan
          We investigate pattern avoidance in alternating permutations and generalizations thereof. First, we study pattern avoidance in an alternating analogue of Young diagrams. In particular, we extend Babson-West’s notion of shape-Wilf equivalence to apply to alternating... View Details
          Keywords: Pattern Avoidance; Alternating Permutations; Descent Type Permutations; Wilf Equivalence; Shape-Wilf Equivalence; Mathematical Methods
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          Gowravaram, Nihal, and Ravi Jagadeesan. "Beyond Alternating Permutations: Pattern Avoidance in Young Diagrams and Tableaux." #P17. Electronic Journal of Combinatorics 20, no. 4 (2013).
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