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(1,378)
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Show Results For
- All HBS Web
(1,378)
- People (2)
- News (581)
- Research (495)
- Multimedia (36)
- Faculty Publications (126)
Anita Elberse
Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.
Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details
Searching for a Corporate Savior
- 21 Mar 2017
- News
Why Is The Alt-Right Obsessed With Jane Austen
- September 1991 (Revised December 1991)
- Case
G. Heileman Brewing Co. (A): Power Failure At PowerMaster
- 2012
- Chapter
Lessons for the Financial Sector from 'Preventing Regulatory Capture: Special Interest Influence, and How to Limit It'
- July 2024
- Supplement
Fail Safe Testing, Inc. (B)
Abstract: Fail Safe Testing, Inc., founded in 1988, was the leading provider of fire hose pressure testing, ground ladder and pump... View Details
- 21 May 2020
- Video
Executive Presence (Behind a Screen)
- TeachingInterests
Marketing Models Doctoral Seminar
This course is a doctoral level course on Quantitative Marketing. We will cover methodological as well as substantive topics this semester. Methodological topics include: Choice models, Entry and Exit models, Dynamic structural models, Bayesian estimation methods... View Details
- November 2019 (Revised February 2020)
- Case
Starbucks: Reaffirming Commitment to the Third Place Ideal
- August 1988 (Revised July 1990)
- Case
Optical Distortion, Inc. (C): The 1988 Reintroduction
- October 2018
- Case
The Proxy Fight at ADP
- February 2024
- Case
Nuwa Capital: Investing During Uncertainty
- 22 Jun 2009
- Research & Ideas
“Too Big To Fail”: Reining In Large Financial Firms
- July 2011 (Revised September 2012)
- Case
Intraoperative Radiotherapy for Breast Cancer (A)
The Magic That Makes Customer Experiences Stick
The field of customer experience (CX) design — which aims to ensure that customers have positive touch points with companies while buying and consuming their products and services — has grown quickly in recent years. Research has shown that memorable experiences,... View Details
Do Experts or Collective Intelligence Write with More Bias? Evidence from Encyclopædia Britannica and Wikipedia
- 2022
- Chapter
Coordinating Marketing and Sales in B2B Organizations
- December 2019
- Article
Communicating with Warmth in Distributive Negotiations Is Surprisingly Counterproductive
- 2013
- Article