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- Faculty Publications (85)
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- All HBS Web (448)
- Faculty Publications (85)
- 06 Jan 2011
- What Do You Think?
How Should Management Deal With “Anonymous”?
But user names, passwords, and Internet addresses have been pilfered from sites like Gawker, reportedly giving the hackers access to planned web site changes and advertising... View Details
Keywords: by James L. Heskett
- 05 Jul 2006
- Research & Ideas
Reinventing the Dowdy Savings Bond
months. Marketing for the program was also eliminated. While all banks sell bonds, the $.50 to $.85 they earn for each transaction gives them little financial incentive to make the process easy for consumers. Finally, the Treasury's preference to migrate the sale of... View Details
- 21 Aug 2017
- Blog Post
A Summer Internship with the City of Boston
two-clicks, the City might create apps and alerts that let you, say, get that pot-hole filled, pay a parking meter, or move your car on street-cleaning days before it gets towed. Just like Google builds sites that are colorful, easily... View Details
Keywords: Consulting
- 01 Dec 2013
- News
14 for '14
Andrew Miller (MBA 1988), writer and coauthor, Those Guys Have All the Fun: Inside the World of ESPN Nick Taranto Photo courtesy of Nick Taranto "We will see more investment in the tech-enabled food space. Many investors and entrepreneurs were scared away from food... View Details
- 01 Mar 2004
- News
HBS Alumni Association Board of Directors
Services, to better understand alumni career development needs and to increase awareness of the resources available to graduates. This committee, chaired by Jim Gibbons (MBA 1994), is considering ways to improve the career services offerings on the Alumni View Details
- 01 Oct 2001
- News
Q&A: Orin Smith
every day. In addition to coffee, Starbucks offers tea, pastries, and gift packages; distributes coffee-flavored ice cream and beverages to supermarkets; and maintains the retail Web site starbucks.com.... View Details
- 01 Dec 2001
- News
September 11: A Community Reflects
develop new case materials or to tailor existing materials, teaching plans, or class discussions to address the tragedy and its aftermath; HBS-sponsored panel discussions on topics such as the economic impact of the tragedy, globalization, and international relations;... View Details
Keywords: Susan Young;Deborah Blagg
- 20 Oct 2009
- First Look
First Look: October 20
policy-makers. Stakeholder Marketing 2.0 Author:Bhaskar Chakravorti Publication:Journal of Public Policy and Marketing (forthcoming) Abstract As more companies pursue "open innovation" and adopt social networking and Web 2.0... View Details
Keywords: Martha Lagace
- 01 Jun 1997
- News
HBS Cyberposium Brings Online Future into Focus
Future of Retailing." Participants reported success in leveraging advanced technology to reach more customers and provide better service. Tuck Rickards (MBA '91), CEO of Virtual Emporium, an online shopping company, predicted that "in the next five years, we'll see a... View Details
Keywords: Meg Gardner
- 01 Feb 1999
- News
Entrepreneurs Speak at HBS
commerce came from consumers and small businesses; nine months later, 80 percent of that business was from large to midsized companies and from the federal government. "We now have about 100 million visitors a year to our Web View Details
- 01 Apr 2001
- News
Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni
of membership and now as club president, Kwiker has worked to build a basic loyalty to the club and to foster connections to the extended HBS community. Her innovations have included more events targeted toward the entire alumni base, young alumni socials, and a club... View Details
- 19 Dec 2008
- News
WHBS, 820 on Your Dial
Almost fifty years before HBS developed a broadcast presence with its own Web site in 1996, the School had a rather limited one: the radio station WHBS, which was in operation from 1948 to 1964 or 1965. It... View Details
- 09 Mar 2010
- First Look
First Look: March 9
International Conference on Financial Cryptography and Data Security (forthcoming) Abstract We describe a method for identifying "typosquatting," the intentional registration of misspellings of popular web View Details
Keywords: Martha Lagace
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
cable channels were aimed at ardent fans who wanted live, beginning-to-end, daytime coverage, from cross-country ski races to early rounds of the hockey tournament. And then there were the real fanatic fans and new media aficionados who wanted to download data and... View Details
- 19 Jul 2004
- Research & Ideas
Your Customers: Use Them or Lose Them
service. So their strategy is to minimize demand. Many [other] organizations have the strategy of hiding the phone number so deeply on the Web site that you can't call them: That's their way of minimizing... View Details
Keywords: by Martha Lagace
- 01 Feb 2000
- News
Executives Convene to Discuss Consumer-Driven Health Care
contributes - after all, this sector represents 15 percent of the U.S. GDP." To help keep alumni connected between meetings, HBS Health has established a Web site (www.hbshealth.com), which will soon include... View Details
- 01 Dec 1999
- News
A Class Act
Web site (www.alumni.hbs.edu/bulletin). While the 1995 readership survey showed that only 25 percent of alumni were interested in the online format, that number had grown to 52 percent in a recent (February... View Details
Keywords: Nancy O. Perry
- 01 Mar 2004
- News
HBS Alumni Explore Tanzania
visit local attractions. The optional activities include a spice tour, a snorkeling and scuba-diving excursion, and a walking tour of Stone Town that takes us to several museums, a local meat and produce market, and the disturbing site of... View Details
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
many advertisers that currently buy ads from Yahoo. The proposed deal would substantially reduce Yahoo's ability to offer competitive payments to Web site publishers seeking to show pay-per-click ads.... View Details
- 01 Feb 1999
- News
Classmates Rally to Help Family Stricken with Rare Disease
receive this potentially lifesaving therapy. Most of them will not live that long." Contributions to The Children's Pompe Foundation are tax-deductible. Those wishing to help the Crowley family can call 1-800-316-0964, visit the foundation's View Details