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Show Results For
- All HBS Web
(829)
- News (126)
- Research (568)
- Events (3)
- Multimedia (2)
- Faculty Publications (240)
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- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
their customers' customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Can Individuals Create Their Own Brand? The Case of the Mystery Writer's Brand A look... View Details
- 16 Sep 2014
- First Look
First Look: September 16
innovation performance such as firm productivity and profitability, (d) mergers, and (e) divestments as providing context or "shocks" to an activity system and their value as an empirical source of exogenous variation.... View Details
Keywords: Sean Silverthorne
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
inventing. This implies that, if large companies want to get the benefits of these new products and the potential growth of these markets, acquisition may be the most effective route and, indeed, it may be the only effective route. Q: How can elephants protect the... View Details
- 09 Jan 2006
- Research & Ideas
What Really Drives Your Strategy?
to do whatever was necessary to gain scale and capture market share. They discovered that they generally didn't have enough to fund all the businesses in which they were trying to compete. So they had to get out of some businesses or at... View Details
Keywords: by Martha Lagace
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
purchasing life. The CLV formula incorporates metrics that capture the outputs of three key customer strategies that firms employ: asset acquisition (attracting new customers to the firm); asset maximization (maximizing the View Details
Keywords: by Sarah Jane Gilbert
- 17 Apr 2007
- First Look
First Look: April 17, 2007
Working PapersPublic Action for Public Goods Authors:Abhijit Banerjee, Lakshmi Iyer, and Rohini Somanathan Abstract This paper focuses on the relationship between public action and access to public goods. It begins by developing a simple model of collective action... View Details
Keywords: Martha Lagace
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
channel, a mobile Internet or a substitute for PCs. Rather, it is a new aspect of consumerism and a much more powerful way to speak with consumers. Unleashing the value of m-commerce requires understanding the role that mobility plays in... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 27 Aug 2013
- First Look
First Look: August 27
Intellectual Property: An Integrated Approach By: Fisher III, William W., and Felix Oberholzer-Gee Abstract—In many organizations, the R&D, strategy, and legal functions are poorly integrated. As a consequence, firms miss opportunities to create and exploit the... View Details
Keywords: Sean Silverthorne
- 16 Jun 2015
- First Look
First Look: June 16, 2015
senior executives emphasize in their communications. We find that our measure of disclosure time horizon is associated with capital market pressures and executives' short-term monetary incentives. Consistent with the language emphasized during conference calls... View Details
Keywords: Sean Silverthorne
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
offering its customers and prospects an identity that they find useful and are proud to wear. Under a market regime, this value is available to manufacturers, improving the efficiency of its marketing methods, and shoppers View Details
- 18 Dec 2012
- First Look
First Look: December 18
advantage of distributed innovation and outsourcing can bridge the tension between value creation and value capture by modifying the modular structure of their technical... View Details
Keywords: Carmen Nobel
- 17 May 2011
- First Look
First Look: May 17
that estimate the amount of money "left on the table" by stronger founders who agree to an equal split. We estimate that the value at stake is approximately 10% of the firm equity, 25% of the average founder stake, or $450K in... View Details
Keywords: Sean Silverthorne
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
could still purchase an entire album. But consumers found more value in cherry-picking favorite tunes for much less money. Fans of Strawberry Alarm Clock, for instance, could buy the 1960s hit Incense and Peppermint while easily avoiding... View Details
- 16 Jan 2018
- First Look
First Look at New Research and Ideas, January 16, 2018
outcomes. (2) Selecting or developing leaders for the future requires a forward-looking strategy and culture. (3) In a merger, designing a new culture on the basis of complementary strengths can speed up integration and create more value... View Details
Keywords: Sean Silverthorne
- 06 Aug 2013
- First Look
First Look: August 6
document sources of value creation in mergers by analyzing novel data on the quality and price of goods sold by merging firms. When two competitors in a product market merge, their products converge in quality, and prices fall relative to... View Details
Keywords: Anna Secino
- 31 Mar 2002
- Research & Ideas
You’re Wasting Your Employees! What You Can Do About It
Porter, for example, saw the company surrounded by its suppliers, customers, competitors and substitutes, engaged in a battle with them to capture the maximum economic value possible. The subsequent interest... View Details
- 23 Jun 2015
- First Look
First Look: June 23, 2015
Bottlenecks, Modules and Dynamic Architectural Capabilities By: Baldwin, Carliss Y Abstract—How do firms create and capture value in large technical systems? In this paper, I argue that the points of both... View Details
Keywords: Sean Silverthorne
- 23 Dec 2013
- Research & Ideas
Just How Independent are ‘Independent’ Directors?
factor by noting connections such as directors who come from the same city or attended the same school. But that fails to capture the richness of social relations that transcend such formal connections. Researchers found that the social... View Details
Keywords: by Michael Blanding
- 18 Sep 2013
- Research & Ideas
Unspoken Cues: Encouraging Morals Without Mandates
Many institutions promote and even mandate moral behavior and values among their members, but how they do it differs greatly. Some organizations such as religious groups may proscribe very specifically what is acceptable behavior—think... View Details
- 02 Aug 2004
- What Do You Think?
For Greater Transparency, Is Section 404 an Effective Response?
that Section 404 may actually have far less value than its cost. In Stephen Thomas's opinion, "... the new, exaggerated internal controls can make a company ... more risk-averse... And in aggregate it creates new risk to the U.S.... View Details
Keywords: by James Heskett