Value Added - Publications - Faculty & Research

23 Jan 2013
Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

Resellers can offer significant added value (and benefit from reputation effects) by verifying the quality of goods when that quality is difficult to confirm. But that position can be prohibitively risky and... View Details

Keywords: by Julia Hanna

30 Mar 2018
What Do You Think?

What Should Mark Zuckerberg Do?

Facebook.” Dyl would “allow users to ‘upgrade’ to a premium paid version where amongst other features (advanced posting abilities, greater post visibility, etc.), ads are not shown and therefore private data is not shared.” Liel noted... View Details

Keywords: by James Heskett; Web Services; Information Technology

01 Mar 2018
News

Every Trick in the Book

Bluestockings, a nonprofit feminist bookstore in Manhattan that sold hard-to-find books from small publishers and self-published zines. Without a marketing budget to place an ad in the Village Voice, Grantham decided to host an event at... View Details

Keywords: April White

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HBS - Financials | Supplemental Financial Information

FY19 174 FY20 211 FY21 227 FY22 247 FY23 Harvard is obligated to preserve the endowment’s purchasing power by spending only a small fraction of its value each year. Spending more than that over time, for whatever reason, would privilege... View Details

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John H. McArthur | About

of backgrounds and disciplines and adding more women and minorities. “As a result of John’s leadership in this area, Harvard Business School today is an institution of far greater intellectual, social, and cultural diversity,” said... View Details

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

potential for the scale economies that such commonalities unlock, as their primary source of added value. Differences from country to country, in contrast, are viewed as obstacles that need to be overcome. It's possible to apply different... View Details

Keywords: by Pankaj Ghemawat

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

not just to the company, but also to people around the globe. At the same time, managers at other global brands were similarly considering their brands’ response to the COVID-19 crisis. Nike chose to twist its consumers’ athletic aspirations into a life-saving call to... View Details

Keywords: by Jill Avery and Richard Edelman

10 Aug 2015
Research & Ideas

New Medical Devices Get To Patients Too Slowly

effectiveness is measured. This forces the FDA to make ad hoc rules for the testing of each new device in order to properly gauge safety and effectiveness. When Stern looked more closely at the numbers, however, she discovered a curious... View Details

Keywords: by Michael Blanding; Health; Technology

06 Feb 2013
What Do You Think?

Is ‘Conscious Capitalism’ an Antidote to Income Inequality?

but it is all too easy to fill in the 'facts' after history takes place, and then very difficult to duplicate in another arena." Gerald Nanninga added " capitalism has a bias for making money Hence, one needs to make social good more... View Details

Keywords: by James Heskett

12 May 2020
Research & Ideas

It’s Time To Relaunch Your Remote Team

key industry has shut down and the team needs to reevaluate how to continue delivering value under these new conditions The relaunch is also an opportunity to discuss how team members’ own perspectives on the team’s purpose may have... View Details

Keywords: by Tsedal Neeley

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Disruptive Innovation Online Course | HBS Online

video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully complete an HBS Online... View Details

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Frequently Asked Questions | HBS Online

not restrict individuals from taking a program with HBS Online based on where they happen to live. Therefore, citizens of countries whose governments behave in ways antithetical to our values should still expect to be welcome in our... View Details

06 Feb 2023
Blog Post

African American Student Union Spotlight on HBCUs

Before HBS, I worked in tech as a Product Marketing Manager on the YouTube Ads Marketing and Google for Startup teams. I also interned as a summer Investment Analyst at Obvious Ventures, an early-stage venture firm, where I focused on... View Details

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The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

co-founder of the ad agency Batten, Barton, Durstine & Osborn, secured the U.S. Steel advertising account in 1935. Barton recognized that executives of U.S. Steel subsidiaries, sometimes skeptical of public relations and its drain on... View Details

05 Sep 2018
Research & Ideas

The Hidden Benefit of Giving Back to Open Source Software

improvement. Through this collaborative process, the less experienced contributor gains a deeper understanding of the system’s structure and functions. Building on existing literature that has shown the value of learning by doing, Nagle... View Details

Keywords: by Kristen Senz; Computer

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Business Economics Online Course | HBS Online

pricing strategies Benchmark costs compared to competitors through relative cost analysis Apply conjoint analysis to understand what features customers value most Understand the power of network effects to drive demand Identify sources of... View Details

19 Sep 2005
Research & Ideas

Rethinking Company Loyalty

says Grantham. Based on her interest and commitment to furthering her career, as well as on her educational background and strengths—including attention to detail, adherence to rules, and persistence—the company offered her the position of revenue analyst. In this... View Details

Keywords: by Lauren Keller Johnson

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Launching Tech Ventures | HBS Online

Now Key Concepts Master frameworks and tools to execute a high-quality, profitable business model Discover how to conduct experiments to determine your venture’s value proposition, go-to-market strategy, and profit formula Understand and... View Details

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HBS - The year in Review

list. Perhaps the most obvious changes on campus were the more than 6,000 signs added to remind people about room capacities, daily health attestations, and modified traffic flow patterns. Less visible but equally important were the... View Details

01 Aug 1998
News

High Honors

expanded into other parts of the country, added four production facilities, and saw sales top $7 million. In 1960, Barford sold his share of the business to his partners and returned home with his family to Toronto. The following year, he... View Details

Publications