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- All HBS Web (1,113)
- Faculty Publications (740)
- February 2017
- Case
Aston Martin: A Second Century of Performance and Luxury
By: Vish V. Krishnan, Karim R. Lakhani and Amram Migdal
Following the March 2016 launch of DB11, Aston Martin Lagonda Ltd.’s first new sports car platform in over a decade, this case discusses the future strategy of the famed British luxury auto manufacturer. Since its founding in 1902, Aston Martin has been characterized... View Details
Keywords: Luxury; Auto Brand; Luxury Auto; Growth; Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Brands and Branding; Product Marketing; Product Launch; Product Positioning; Operations; Product Design; Product Development; Production; Innovation and Invention; Transportation; Innovation and Management; Innovation Strategy; Change; Transformation; Management; Marketing; Auto Industry; Europe; United Kingdom; England
Krishnan, Vish V., Karim R. Lakhani, and Amram Migdal. "Aston Martin: A Second Century of Performance and Luxury." Harvard Business School Case 617-033, February 2017.
- January 2023 (Revised June 2024)
- Case
Elon Musk at Tesla
By: George Serafeim and Amram Migdal
This case gives an overview of Elon Musk’s career arc through the lens of the 2003 founding of Tesla and its growth through 2022. Background information is included on Tesla’s unique strategic decisions, its operational and reputational struggles and successes, and the... View Details
Keywords: Business Ventures; Decision Making; Design; Energy; Renewable Energy; Engineering; Entrepreneurship; Environmental Management; Climate Change; Environmental Sustainability; Green Technology; Values and Beliefs; Governance; Innovation and Invention; Innovation Leadership; Innovation Strategy; Leadership; Leadership Style; Management; Goals and Objectives; Organizations; Mission and Purpose; Society; Social Issues; Strategy; Transportation; Value; Auto Industry; Auto Industry
Serafeim, George, and Amram Migdal. "Elon Musk at Tesla." Harvard Business School Case 123-044, January 2023. (Revised June 2024.)
- 08 Sep 2015
- Research & Ideas
Knowledge Transfer: You Can't Learn Surgery By Watching
his own research, he has spent hundreds of hours studying a similarly fraught industry—high-risk medical transport teams—to learn how they acquire knowledge that can literally mean the difference between life and death. He found that much... View Details
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
As entrepreneurial rocket companies come closer to shooting the first space tourist into the void, perhaps even this year, another reality is dawning: The business of space is no different than new industries everywhere else. It’s tough... View Details
- September 2017 (Revised March 2023)
- Case
Careem: Raising a Unicorn
By: Shikhar Ghosh and Alpana Thapar
This case follows two ex-McKinsey consultants, Magnus Olsson and Mudassir Sheikha, who in search of their true purpose decide to found Careem, a Dubai-based ride-hailing service. Following its launch in July 2012, Careem experiences rapid growth of 30% per month in the... View Details
Keywords: Entrepreneurship; Business Startups; Information Technology; Organizational Culture; Decision Making; Growth Management; Organizational Change and Adaptation; Transportation Industry; Transportation Industry; Middle East; North Africa; United Arab Emirates
Ghosh, Shikhar, and Alpana Thapar. "Careem: Raising a Unicorn." Harvard Business School Case 818-022, September 2017. (Revised March 2023.)
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
later: "What business are you really in?" "An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill," wrote Levitt, citing the railroads as one example of a... View Details
- Web
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- 04 Feb 2022
- Book
Beyond the Cold War: Reinventing Socialism in 5 Countries
Although many view socialism through the rigid lens of Soviet orthodoxy, it has always been a work in progress and an evolving and adaptable ideology on a global scale, says Harvard Business School Marvin Bower Associate Professor Jeremy Friedman. In his new book, Ripe... View Details
Keywords: by Dina Gerdeman
- 04 Apr 2018
- Research & Ideas
Smart Cities are Complicated and Costly: Here's How to Build Them
Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details
- March 2016
- Case
N12 Technologies: Building an Organization and Building a Business
By: David A. Garvin and Aldo Sesia
N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts.... View Details
Keywords: Startup; Organizational Structure; Nanotechnology; Business Processes; Organizational Change and Adaptation; Organizational Design; Management Systems; Commercialization; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; United States
Garvin, David A., and Aldo Sesia. "N12 Technologies: Building an Organization and Building a Business." Harvard Business School Case 316-002, March 2016.
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
independent. "Firestone's historical excellence and disastrous response to global competition and technological innovation," writes Sull, "posed a paradox for industry observers: Why had the industry's best managed company... View Details
- September 2020
- Case
Uber at a Crossroads (2017)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details
Keywords: Business Startups; Business Model; Customer Satisfaction; Fairness; Values and Beliefs; Price; Profit; Revenue; Investment; Government Legislation; Business History; Compensation and Benefits; Resignation and Termination; Employment; Wages; Lawfulness; Leadership Style; Leading Change; Management Style; Market Entry and Exit; Digital Platforms; Product Design; Organizational Culture; Problems and Challenges; Attitudes; Strategy; Competitive Strategy; Expansion; Transportation Networks; Mobile and Wireless Technology; Valuation; Transportation Industry; Technology Industry; United States
Casadesus-Masanell, Ramon, and Karen Elterman. "Uber at a Crossroads (2017)." Harvard Business School Case 721-376, September 2020.
- 07 Apr 2015
- News
Warrior Spirit
delivering Chinese food, and teaching Muay Thai classes. He maintained a spreadsheet of daily expenses, trying to beat his usual average of $4 a day with tactics that included avoiding public transportation by running or walking to get... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
- Web
Effects of Climate Change - Business & Environment
or adapting to climate change at the local, state, federal, and international levels Transform the sources of energy we rely on, how and where we grow food , the modes of transportation we use, the infrastructure of cities , and the... View Details
- February 2001 (Revised October 2001)
- Case
JetBlue Airways: Starting from Scratch
JetBlue Airways shows how an entrepreneurial venture is able to use human resource management, specifically a values-centered approach to managing people, as a source of competitive advantage. The major challenge faced by Ann Rhoades is to grow this people-centered... View Details
Keywords: Leadership; Values and Beliefs; Competitive Advantage; Entrepreneurship; Human Resources; Business Startups; Air Transportation Industry
Gittell, Jody H., and Charles A. O'Reilly III. "JetBlue Airways: Starting from Scratch." Harvard Business School Case 801-354, February 2001. (Revised October 2001.)
- October 2015 (Revised February 2020)
- Teaching Note
Trouble at Tessei
By: Ethan Bernstein and Ryan Buell
In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen ("bullet") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the... View Details
Keywords: Service Management; Employee Engagement; Employee Motivation; Leadership And Managing People; Quality Improvement; Efficiency; Japan; Operational Transparency; Employee Coordination; Transparency; Leadership; Service Delivery; Service Operations; Employees; Quality; Transportation Industry; Japan
- January 2021 (Revised July 2022)
- Case
Snapp: Scaling Under Sanctions in Iran (A)
By: Meg Rithmire and Gamze Yucaoglu
The case opens in November 2019 as Eyad Alkassar and Mahmoud Fouz, co-founders of Iran’s first and leading ride-hailing platform, Snapp, find out about Apple’s and Google’s decisions to remove all Iranian apps from their respective application stores.
The case... View Details
The case... View Details
Keywords: Sanctions; Change Management; Disruption; Volatility; Decision Choices and Conditions; Cross-Cultural and Cross-Border Issues; Government and Politics; International Relations; National Security; Risk Management; Crisis Management; Transportation Industry; Iran; Middle East
Rithmire, Meg, and Gamze Yucaoglu. "Snapp: Scaling Under Sanctions in Iran (A)." Harvard Business School Case 721-020, January 2021. (Revised July 2022.)
- 31 Jan 2014
- News
Body, Heal Thyself
molecules responsible for transporting DNA code from a cell's nucleus to the ribosomes that create proteins. mRNA Therapeutics, as the company calls this new drug application, gives patients' cells the code they need to begin creating... View Details
- 23 Mar 2023
- Blog Post
Arla Foods: How Sustainable Can A Dairy Company Be?
occur at the farm level. The remaining emissions come from operations, logistics, packaging and retail and consumer use. On Scope 1 and 2 emissions, Arla explained how they plan to secure 100% green electricity, maximize operational and View Details
- July 2015 (Revised March 2016)
- Teaching Note
Uber and Stakeholders: Managing a New Way of Riding
By: Rosabeth Moss Kanter and Daniel Fox
This case provides a vehicle to analyze stakeholder relations as a company grows, particularly in the context of new business models that challenge established industries. It introduces the dilemmas posed by rapid growth, new technologies, regulatory uncertainty, and... View Details