Publications
Publications
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(947)
- Faculty Publications (462)
- December 1992 (Revised November 1993)
- Teaching Note
MCI Vision (A) or (A) (Condensed), (B),(C) TN
Teaching Note for (9-592-083), (9-594-057), (9-592-084), and (9-592-085). View Details
Keywords: Telecommunications Industry
- November 1992
- Case
Genessee Wire and Cable
By: Jonathan Eckstein and Arthur Schleifer Jr.
Keywords: Telecommunications Industry
- October 1992 (Revised October 1993)
- Case
MCI Communications Corporation: National Accounts Program (Condensed)
Concerns the early stages of a major-account program at MCI, a telecommunications firm seeking to penetrate the corporate-account market. Among the issues are: 1) coordination of field sales efforts with national account selling efforts; 2) sales strategy for major... View Details
- August 1992 (Revised June 1993)
- Case
Compania de Telefonos de Chile
By: W. Carl Kester, Enrique Ostale and Charles McHugh La Follette
The newly privatized Chilean telephone company, Compania de Telefonos de Chile (CTC) must raise substantial new funds externally in order to finance its expansion program. This task is complicated by Chile's small, illiquid capital markets and the skeptical view of... View Details
- May 1992
- Teaching Note
Appex Corp., Teaching Note
By: Nitin Nohria
Teaching Note for (9-491-082). View Details
- February 1992 (Revised March 1995)
- Supplement
Amelia Rogers at Tassani Communications (B)
By: Linda A. Hill
Supplements the (A) case. View Details
Keywords: Telecommunications Industry
- February 1992 (Revised December 1992)
- Case
MCI Vision (A)
This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI.... View Details
- February 1992 (Revised December 1992)
- Supplement
MCI Vision (B)
Supplements the (A) case. Designed as an in-class handout. View Details
Keywords: Telecommunications Industry
- January 1992
- Teaching Note
American Telephone and Telegraph Company (1983) TN
Teaching Note for (9-284-047). View Details
- November 1991 (Revised January 1997)
- Case
Motorola, Inc.: Bandit Pager Project (Abridged)
Describes the development of a fully automated production line for manufacturing radio pagers. The company regarded the project as highly successful; it becomes clear in the case, however, that there were some shortcomings as well. Some marketing issues were not... View Details
- July 1991 (Revised September 1995)
- Case
Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances
In January 1988, Colby Chandler, Kodak CEO, created the Corporate Information Systems (CIS) and appointed Katherine Hudson head. She at once became the first head of IT and first woman corporate vice president in the company. Throughout 1989, Hudson inaugurated a... View Details
- June 1991 (Revised December 1995)
- Teaching Note
Cooper Industries' Corporate Strategy (A) and (B), Teaching Note
By: David J. Collis
Teaching Note for (9-391-095) and (9-795-154). View Details
- May 1991
- Article
Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: The Enter-Prize Program at Ohio Bell, 1985-90
By: R. M. Kanter and L. Richardson
- February 1991 (Revised February 1992)
- Case
Appex Corp.
By: Nitin Nohria
1990 Business Week named Appex Corp. the fastest growing high-technology company in the United States. Appex provided management information systems and intercarrier network services to cellular telephone companies. During its rapid growth, the company went through... View Details
Keywords: Information Technology; Organizational Change and Adaptation; Organizational Design; Management Analysis, Tools, and Techniques; Organizational Culture; Mobile and Wireless Technology; Performance Productivity; Problems and Challenges; Management Practices and Processes; Business Divisions; Information Management; Telecommunications Industry; Telecommunications Industry; United States
- January 1991
- Teaching Note
MCI Telecommunications Corp.: VNET (A), (B), and (C), Teaching Note
Keywords: Telecommunications Industry
- January 1991
- Teaching Note
MCI Communications Corp.: National Accounts Program, Teaching Note
Keywords: Telecommunications Industry
- January – February 1991
- Article
Championing Change: An Interview with Bell Atlantic's CEO Raymond Smith
By: R. M. Kanter
- January 1991 (Revised June 1999)
- Teaching Note
MCI Communications: Planning for the 1990s TN
By: Robert L. Simons
Teaching Note for (9-190-136). View Details
- November 1990 (Revised March 1994)
- Case
Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)
By: Lynda M. Applegate and Herminia M. Ibarra
Describes grassroots effort which culminated in Digital's winning a competitive bid for the outsourcing of Kodak's internal telecommunications business. Describes the "Telstar" project, from the initial identification of the business opportunity to the process of... View Details