Publications

February 1992 (Revised December 1992)
Case

MCI Vision (A)

This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI.... View Details

Keywords: Change Management; Marketing Strategy; Product Launch; Product Development; Groups and Teams; Sales; Opportunities; Competitive Strategy

February 1992 (Revised December 1992)
Supplement

MCI Vision (B)

Supplements the (A) case. Designed as an in-class handout. View Details

Keywords: Telecommunications Industry

January 1992
Teaching Note

American Telephone and Telegraph Company (1983) TN

By: Richard S. Ruback

Teaching Note for (9-284-047). View Details

Keywords: Financing and Loans; Equity; Value; Management Practices and Processes; Decisions; Telecommunications Industry

November 1991 (Revised January 1997)
Case

Motorola, Inc.: Bandit Pager Project (Abridged)

By: Steven C. Wheelwright

Describes the development of a fully automated production line for manufacturing radio pagers. The company regarded the project as highly successful; it becomes clear in the case, however, that there were some shortcomings as well. Some marketing issues were not... View Details

Keywords: Time Management; Marketing; Product Development; Production; Success; Projects; Technology; Telecommunications Industry

July 1991 (Revised September 1995)
Case

Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances

By: Lynda M. Applegate

In January 1988, Colby Chandler, Kodak CEO, created the Corporate Information Systems (CIS) and appointed Katherine Hudson head. She at once became the first head of IT and first woman corporate vice president in the company. Throughout 1989, Hudson inaugurated a... View Details

Keywords: Corporate Strategy; Information Technology; Partners and Partnerships; Organizational Structure; Success; Trends; Information Management; Service Operations; Manufacturing Industry

June 1991 (Revised December 1995)
Teaching Note

Cooper Industries' Corporate Strategy (A) and (B), Teaching Note

By: David J. Collis

Teaching Note for (9-391-095) and (9-795-154). View Details

Keywords: Telecommunications Industry; Telecommunications Industry

May 1991
Article

Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: The Enter-Prize Program at Ohio Bell, 1985-90

By: R. M. Kanter and L. Richardson

Keywords: Entrepreneurship; Telecommunications Industry; Ohio

Keywords: Information Technology; Organizational Change and Adaptation; Organizational Design; Management Analysis, Tools, and Techniques; Organizational Culture; Mobile and Wireless Technology; Performance Productivity; Problems and Challenges; Management Practices and Processes; Business Divisions; Information Management; Telecommunications Industry; Telecommunications Industry; United States

February 1991 (Revised February 1992)
Case

Appex Corp.

By: Nitin Nohria

1990 Business Week named Appex Corp. the fastest growing high-technology company in the United States. Appex provided management information systems and intercarrier network services to cellular telephone companies. During its rapid growth, the company went through... View Details

January 1991
Teaching Note

MCI Telecommunications Corp.: VNET (A), (B), and (C), Teaching Note

Keywords: Telecommunications Industry

January 1991
Teaching Note

MCI Communications Corp.: National Accounts Program, Teaching Note

Keywords: Telecommunications Industry

January – February 1991
Article

Championing Change: An Interview with Bell Atlantic's CEO Raymond Smith

By: R. M. Kanter

Keywords: Change; Information; Telecommunications Industry

January 1991 (Revised June 1999)
Teaching Note

MCI Communications: Planning for the 1990s TN

By: Robert L. Simons

Teaching Note for (9-190-136). View Details

Keywords: Planning; Telecommunications Industry

November 1990 (Revised March 1994)
Case

Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)

By: Lynda M. Applegate and Herminia M. Ibarra

Describes grassroots effort which culminated in Digital's winning a competitive bid for the outsourcing of Kodak's internal telecommunications business. Describes the "Telstar" project, from the initial identification of the business opportunity to the process of... View Details

Keywords: Innovation and Management; Partners and Partnerships; Leading Change; Agreements and Arrangements; Business or Company Management; Bids and Bidding; Decision Making; Management Teams; Telecommunications Industry

October 1990 (Revised March 1993)
Background Note

Note on Cable Television Regulation

By: Willis M. Emmons III

Examines the evolution of the U.S. cable television industry since its inception in the early 1950s. Particular emphasis is given to the roles played by technology, consumer demand, and regulation at both the local and federal level. Designed to facilitate a conceptual... View Details

Keywords: Information Technology; Demand and Consumers; Government Legislation; Business Growth and Maturation; Monopoly; Television Entertainment; Telecommunications Industry; Telecommunications Industry