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      Technology VenturesRemove Technology Ventures →

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      • June 2020
      • Teaching Plan

      Chief

      By: Katherine B. Coffman, Jeffrey J. Bussgang, Kathleen L. McGinn, Julia Kelley, Amy Klopfenstein and Katherine Chen
      Teaching Plan serves as a supplement to the case for “Chief: Role for Carolyn Childers” (920-019), “Chief: Role for Lindsay Kaplan” (920-020), and “Scaling at Chief” (920-021). View Details
      Keywords: Negotiation; Negotiation Tactics; Negotiation Participants; Agreements and Arrangements; Business Ventures; Business Startups; Business Model; Business Growth and Maturation; Demographics; Gender; Ownership; Ownership Stake; Strategy; Business Strategy; Expansion; Competition; Finance; Capital; Venture Capital; Technology Industry; Technology Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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      Coffman, Katherine B., Jeffrey J. Bussgang, Kathleen L. McGinn, Julia Kelley, Amy Klopfenstein, and Katherine Chen. "Chief." Harvard Business School Teaching Plan 920-033, June 2020.
      • June 2020
      • Teaching Note

      Catalant's Operating System for the Future of Work

      By: Christopher Stanton, William R. Kerr, James Palano and Kendall Smith
      This case touches on the topics of project-based work, agile methodology, and skill and talent management through Catalant's evolution as a company. Catalant’s journey to becoming a software platform and talent marketplace provides context for students to explore new... View Details
      Keywords: Talent and Talent Management; Transformation; Business Startups
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      Stanton, Christopher, William R. Kerr, James Palano, and Kendall Smith. "Catalant's Operating System for the Future of Work." Harvard Business School Teaching Note 820-105, June 2020.
      • May 2020 (Revised August 2022)
      • Teaching Note

      Direct to Consumer Brands

      By: Sunil Gupta
      In recent years, we have seen a dramatic rise of direct-to-consumer (DTC) brands. Many of these brands, such as Dollar Shave Club, Harry’s, Glossier, and Allbirds, entered mature markets dominated by established companies, and yet they grew rapidly to attain valuations... View Details
      Keywords: Direct-to-consumer; Digital Marketing; Industry Evolution; Business Startups; Internet and the Web; Brands and Branding; Marketing; Change; Consumer Behavior
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      Gupta, Sunil. "Direct to Consumer Brands." Harvard Business School Teaching Note 520-118, May 2020. (Revised August 2022.)
      • May 2020
      • Case

      M-Lab: Enabling Innovation at Mitsubishi Corporation

      By: Krishna Palepu and Allison M. Ciechanover
      M-Lab’s founding goals were to infuse an innovation mindset into Mitsubishi Corporation; to catalyze new business opportunities; and to enable a dialogue between Japanese business and Silicon Valley. M-Lab housed representatives from each of Mitsubishi Corporation’s... View Details
      Keywords: Business Ventures; Disruption; Transformation; Corporate Entrepreneurship; Multinational Firms and Management; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Japan; United States
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      Palepu, Krishna, and Allison M. Ciechanover. "M-Lab: Enabling Innovation at Mitsubishi Corporation." Harvard Business School Case 120-061, May 2020.
      • May 2020
      • Teaching Note

      Talismark

      By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
      Teaching Note for HBS Case No. 211-097. Talismark negotiated waste hauling contracts for small and medium size companies. Its owners, Charles Muszynski and Marshall Staiman, were able to grow the business by more than 30% per year since it was founded, but believed... View Details
      Keywords: Small Business; Small Business Administration; Infrastructure; Restructuring; Business Processes; Information Management; Sales; Organizational Change and Adaptation; Wastes and Waste Processing
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      Ruback, Richard S., Royce Yudkoff, and Ahron Rosenfeld. "Talismark." Harvard Business School Teaching Note 220-092, May 2020.
      • May 2020
      • Case

      Trust Merchant Bank

      By: Ramon Casadesus-Masanell, Pippa Tubman Armerding, Dilyana Karadzhova Botha and Salim Dewji
      Trust Merchant Bank (TMB), a leading bank in the Democratic Republic of Congo (DRC), needs to decide whether to enter the soon-to-be-liberalized insurance industry. Since its founding in 2004, TMB has played a pivotal role in reshaping the DRC banking landscape by... View Details
      Keywords: Retail Banking; Financial Services; Financial Inclusion; Turnaround; Fintech; Banks and Banking; Financial Condition; Insurance; Corporate Strategy; Expansion; Business Model; Family Business; Entrepreneurship; Information Technology; Monopoly; Banking Industry; Insurance Industry; Africa; Congo, Democratic Republic of the
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      Casadesus-Masanell, Ramon, Pippa Tubman Armerding, Dilyana Karadzhova Botha, and Salim Dewji. "Trust Merchant Bank." Harvard Business School Case 720-449, May 2020.
      • 2023
      • Working Paper

      Founder-CEO Compensation and Selection into Venture Capital-Backed Entrepreneurship

      By: Michael Ewens, Ramana Nanda and Christopher Stanton
      We show theoretically that a critical determinant of the attractiveness of VC-backed entrepreneurship for high-earning potential founders is the expected time to develop a startup’s initial product. This is because founder-CEOs’ cash compensation increases... View Details
      Keywords: Entrepreneurship; Venture Capital; Executive Compensation
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      Ewens, Michael, Ramana Nanda, and Christopher Stanton. "Founder-CEO Compensation and Selection into Venture Capital-Backed Entrepreneurship." Harvard Business School Working Paper, No. 20-119, May 2020. (Revised September 2023. Forthcoming at Journal of Finance.)
      • May 2020
      • Teaching Note

      Bayer Crop Science

      By: David E. Bell, Michael Norris and Mel Martin
      Teaching Note for HBS Case No. 520-055. View Details
      Keywords: Plant-Based Agribusiness; Research and Development; Mergers and Acquisitions; Consolidation; Innovation and Invention; Strategy; Technology Industry; Technology Industry; United States; Germany
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      Bell, David E., Michael Norris, and Mel Martin. "Bayer Crop Science." Harvard Business School Teaching Note 520-067, May 2020.
      • May 2020 (Revised December 2022)
      • Case

      Soofa: Displaying the Right Path?

      By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
      In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details
      Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Network Effects; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Partners and Partnerships; Capital; Venture Capital; Technology Industry; Technology Industry; Technology Industry; North and Central America; United States; Massachusetts; Cambridge
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      Bussgang, Jeffrey J., Amy Klopfenstein, and Amram Migdal. "Soofa: Displaying the Right Path?" Harvard Business School Case 820-098, May 2020. (Revised December 2022.)
      • May 2020
      • Case

      Numenta in 2020: The Future of AI

      By: David B. Yoffie, Cameron Armstrong, Mei Tao and Marta Zwierz
      In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This case explores the challenges of building a business... View Details
      Keywords: Artificial Intelligence; Monetization; Information Technology; Strategy; Intellectual Property; Business Model; AI and Machine Learning; Technology Industry
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      Yoffie, David B., Cameron Armstrong, Mei Tao, and Marta Zwierz. "Numenta in 2020: The Future of AI." Harvard Business School Case 720-463, May 2020.
      • April 2020
      • Supplement

      Cisco Systems and OpenDNS: Strategic Integration (B)

      By: Andy Wu and David Wang
      With more than 72,000 employees and revenues approaching the $50B mark, Cisco Systems is one of the largest information technology and networking firms globally. As the company grew and expanded into different lines of businesses, Cisco consistently looked outwards for... View Details
      Keywords: Mergers and Acquisitions; Integration; Corporate Strategy; Change Management; Entrepreneurship; Organizational Culture; Information Technology Industry
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      Wu, Andy, and David Wang. "Cisco Systems and OpenDNS: Strategic Integration (B)." Harvard Business School Supplement 720-466, April 2020.
      • April 2020
      • Teaching Note

      Tailor Brands: Artificial Intelligence-Driven Branding

      By: Jill Avery
      Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
      Keywords: Marketing; Brands and Branding; Marketing Strategy; Technology Industry; Technology Industry; United States; North America
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      Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Teaching Note 520-103, April 2020.
      • April 2020
      • Case

      Ment.io: Knowledge Analytics for Team Decision Making

      By: Yael Grushka-Cockayne, Jeffrey T. Polzer, Susie L. Ma and Shlomi Pasternak
      Ment.io was a software platform that used proprietary data analytics technology to help organizations make informed and transparent decisions based on team input. Ment was born out of founder Joab Rosenberg’s frustration that, while organizations collected ever... View Details
      Keywords: Decision Making; Information Technology; Knowledge; Knowledge Acquisition; Knowledge Management; Operations; Information Management; Product; Product Development; Entrepreneurship; Business Startups; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Middle East; Israel
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      Grushka-Cockayne, Yael, Jeffrey T. Polzer, Susie L. Ma, and Shlomi Pasternak. "Ment.io: Knowledge Analytics for Team Decision Making." Harvard Business School Case 420-078, April 2020.
      • April 2020 (Revised November 2020)
      • Case

      Ping An: Pioneering the New Model of ‘Technology-driven Finance’

      By: Feng Zhu, Anthony K. Woo and Nancy Hua Dai
      In mid-December 2018, Peter Ma, Chairman and CEO of Ping An Insurance (Group) Company of China, Ltd. was considering whether the company should grow a fifth ecosystem of Smart City Services. Established in 1988, Ping An was one of the top 10 global financial... View Details
      Keywords: Business Ecosystems; Fintech; Finance; Information Technology; Business Model; Expansion; Competitive Strategy; Technology Industry; Technology Industry
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      Zhu, Feng, Anthony K. Woo, and Nancy Hua Dai. "Ping An: Pioneering the New Model of ‘Technology-driven Finance’." Harvard Business School Case 620-068, April 2020. (Revised November 2020.)
      • March 2020 (Revised June 2022)
      • Case

      GreenLight Fund

      By: Brian Trelstad, Julia Kelley and Mel Martin
      As Tara Noland, the Executive Director (ED) of GreenLight Cincinnati, reflected on her first few years on the job. Noland had delivered on what she had been hired to do in the city: work with leading philanthropists and nonprofit executives to use data and evidence to... View Details
      Keywords: Philanthropy; Venture Philanthropy; Replication; Philanthropy and Charitable Giving; Venture Capital; Social Issues; Decision Making; Analytics and Data Science; Cincinnati
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      Trelstad, Brian, Julia Kelley, and Mel Martin. "GreenLight Fund." Harvard Business School Case 320-053, March 2020. (Revised June 2022.)
      • March 2020 (Revised April 2020)
      • Case

      CarTrade

      By: Rajiv Lal and Shreya Ramachandran
      Vinay Sanghi, the founder and CEO of CarTrade, had been trying different business strategies to keep the company, which he founded in 2010 as an online marketplace for used and new cars, profitable and on track for growth. In a crowded and disorganized dealer... View Details
      Keywords: Online Marketplace; Automobiles; Customer Base; Internet and the Web; Growth and Development Strategy; Business Model; Financing and Loans; E-commerce; Digital Platforms; Digital Marketing; Auto Industry; Retail Industry; India; Mumbai
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      Lal, Rajiv, and Shreya Ramachandran. "CarTrade." Harvard Business School Case 520-088, March 2020. (Revised April 2020.)
      • March 2020
      • Case

      Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire

      By: Ayelet Israeli, Danilo Tauro and Sarah Gulick
      This case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and... View Details
      Keywords: Digital Marketing; Insolvency and Bankruptcy; Mergers and Acquisitions; Applications and Software; Internet and the Web; Competition; Marketing; Advertising Industry; Web Services Industry; United States; Europe
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      Israeli, Ayelet, Danilo Tauro, and Sarah Gulick. "Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire." Harvard Business School Case 520-087, March 2020.
      • March 2020
      • Case

      SRS and the Defense Innovation Unit: Rethinking Procurement

      By: Paul A. Gompers and David Lane
      SRS and the Defense Innovation Unit (DIU) follows the process by which SRS, a lean maker of remotely-operated submersible vehicles, navigates the DIU’s acquisition process. Set up in 2015 to speed the U.S. military’s access to promising commercial technologies, the DIU... View Details
      Keywords: Procurement; Defense Innovation Unit; Business Startups; Acquisition; Technological Innovation; Investment; Commercialization; United States
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      Gompers, Paul A., and David Lane. "SRS and the Defense Innovation Unit: Rethinking Procurement." Harvard Business School Case 220-047, March 2020.
      • March 2020 (Revised May 2020)
      • Case

      Redefining Mogul

      By: Ethan C. Rouen
      Tiffany Pham taught herself to code and created a technology platform, Mogul, with the goal of providing girls and women around the world with information and opportunities. After several years Mogul had reached more than 146 million women around the world and had... View Details
      Keywords: Women; Inclusion; Technology; Branding; Social Impact; Entrepreneurship; Internet and the Web; Information; Knowledge Dissemination; Gender; Diversity; Brands and Branding; Expansion; Strategy; Media; Personal Development and Career; Technology Industry; Technology Industry; United States
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      Serafeim, George, Ethan Rouen, and Sarah Gazzaniga. "Redefining Mogul." Harvard Business School Case 120-043, March 2020. (Revised May 2020.)
      • March 2020 (Revised June 2023)
      • Case

      EyeControl: Inspiring Communication

      By: Paul A. Gompers and Danielle Golan
      Eye-controlled communication device startup EyeControl was founded in Tel Aviv, Israel in 2016 by cofounders with a shared personal connection to locked-in syndrome—a neurological disorder that left sufferers cognitively sound, yet paralyzed, with the exception of eye... View Details
      Keywords: Health Disorders; Communication Technology; Business Startups; Expansion; Finance; Decision Making; Social Enterprise; Medical Devices and Supplies Industry
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      Gompers, Paul A., and Danielle Golan. "EyeControl: Inspiring Communication." Harvard Business School Case 820-078, March 2020. (Revised June 2023.)
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