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  • March 2010 (Revised February 2013)
  • Case

NFL UK

By: Elie Ofek, David B. Godes and Peter Wickersham
The NFL faces a decision on how to continue efforts to grow its fanbase in the U.K. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the U.K. sports fan, and the implications of any move on the U.S. fan.... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Innovation and Invention; Brands and Branding; Marketing Strategy; Sports; Expansion; Sports Industry; Europe; United Kingdom; United States
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  • September 2009 (Revised December 2009)
  • Supplement

Genzyme Center (B)

By: Michael W. Toffel and Aldo Sesia
Genzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green... View Details
Keywords: Environmental Sustainability; Corporate Social Responsibility and Impact; Standards; Cost vs Benefits; Biotechnology Industry; Construction Industry; Real Estate Industry; Green Technology Industry
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  • September 2009 (Revised September 2010)
  • Case

Genzyme Center (A)

By: Michael W. Toffel and Aldo Sesia
Genzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green... View Details
Keywords: Green Building; LEED Rating System; Economic And Environmental Performance; Program Evaluation And Assessment; Tradeoffs Between Process- And Performance Standards; Buildings and Facilities; Business Headquarters; Governing Rules, Regulations, and Reforms; Standards; Corporate Social Responsibility and Impact; Performance Improvement; Environmental Sustainability; Pollutants; Green Technology Industry
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  • 29 Jan 2018
  • News

How to Build Trust with Colleagues You Rarely See

  • February 2015 (Revised June 2016)
  • Case

AltSchool: School Reimagined

By: John J-H Kim, Kyla Wilkes and Christine S. An
Max Ventilla and his team launches in 2013 AltSchool, a new network of tech-savvy independent K-8 "micro-schools." AltSchool is born out of Ventilla's frustration with the education options available for his young daughter. During his search, Ventilla comes to the... View Details
Keywords: Education Technology; School Models; Product Development; Entrepreneurship; Talent Development And Retention; Social Impact Investment; Information Technology; Business Model; Education; Business Startups; Customization and Personalization; Growth and Development Strategy; Education Industry; United States
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  • September 2003 (Revised November 2005)
  • Case

Best Buy Co., Inc. (A): An Innovator's Journey

By: Dorothy A. Leonard and Brian DeLacey
The CEO of Best Buy, a hugely successful retailing company, has hired consulting firm Strategos to imbue the company with an improved innovative capability. The six-month program of experimental learning yields new business ideas and also trains Best Buy employees as... View Details
Keywords: Innovation and Management; Innovation Strategy; Management Teams; Creativity; Adoption; Organizational Change and Adaptation; Employees; Learning; Training; Programs; Retail Industry; United States
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  • TeachingInterests

MBA Elective Curriculum Business-to-Business Marketing

Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

  • September 2009 (Revised December 2009)
  • Supplement

Genzyme Center (C)

By: Michael W. Toffel and Aldo Sesia
Genzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green... View Details
Keywords: Environmental Sustainability; Corporate Social Responsibility and Impact; Standards; Cost vs Benefits; Biotechnology Industry; Construction Industry; Real Estate Industry; Green Technology Industry
Related
  • 11 Feb 2021
  • Blog Post

2+2 Where Are They Now Spotlight: Ali Evans (MBA 2019)

admissions process? While in undergraduate, I was hungry to learn more about leadership and having a positive impact on communities through business leadership. Outside of the classroom, I was very involved with entrepreneurship and small... View Details
  • Teaching Interest

MBA Elective Curriculum Personal Selling and Sales Force Management

Personal selling is the primary (and sometimes the only) form of marketing activity for many firms, especially in a business-to-business context. The course focuses on the tactical component of managing a salesforce and on the strategic element of linking sales... View Details

  • Blog

Should You Pursue the Certificate of Management Excellence?

category with a carefully curated selection of programs designed to meet a range of needs. Explore the CME Website for the full list of programs and read on to learn more about the Certificate, its benefits, and how to start working... View Details
  • 12 Jul 2004
  • Research & Ideas

Enron’s Lessons for Managers

Some events mark a generation. If a marker is a source of deep learning about ourselves, as Malcolm Salter believes it is, then the Enron crisis is exactly that for business people. Political scientists have the Bay of Pigs; engineers... View Details
Keywords: by Martha Lagace
  • 16 Mar 2020
  • News

15 Questions About Remote Work, Answered

    Nancy F. Koehn

    Nancy F. Koehn is a historian at the Harvard Business School where she holds the James E. Robison chair of Business Administration. Koehn's research focuses on crisis leadership and how leaders and their teams rise to the challenges of high-stakes situations. Her... View Details

    Keywords: beauty products; clothing; consumer products; entertainment; fashion; marketing industry; retailing; health care; advertising; media
    • 16 Jun 2021
    • Interview

    Harvard Business School: How to Build Fearless Organizations

    By: Amy C. Edmondson and Ron Lovett
    Our guest is Amy Edmondson - Professor of Leadership and Management at Harvard Business School. Amy has authored multiple books, including her most recent, The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation and... View Details
    Keywords: Psychological Safety; Organizational Culture; Leadership; Diversity; Communication
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    • 13 Jun 2019
    • Blog Post

    Expanding My Worldview Through FIELD Global Immersion

    you get the chance to explore a foreign country – learn its business climate, history, culture, and politics – and work on a real project that enables a business to perform better? This is exactly what you get to do in the Field Global... View Details
    • January–February 2021
    • Article

    How to Help (Without Micromanaging)

    By: Colin M. Fisher, Teresa M. Amabile and Julianna Pillemer
    Extensive research shows that when employees get hands-on managerial support, they perform better than when they’re left to their own devices, but unnecessary or unwanted help can be demoralizing and counterproductive. So how do you intervene constructively? The... View Details
    Keywords: Helping; Employees; Groups and Teams; Management
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    • 2022
    • Working Paper

    Passing the Mic: Career and Firm Outcomes of Executive Interactions

    By: Wei Cai, Ethan Rouen and Yuan Zou
    We exploit a unique feature of conference calls to study one type of interaction among executives—directly inviting colleagues to respond to analysts’ questions. We find that the frequency of initiating interaction is positively associated with an executive’s ability,... View Details
    Keywords: Conference Calls; CEO Succession; Executive Interactions; Promotion; Interpersonal Communication; Personal Development and Career; Retention
    Related
    • 19 Jul 2023
    • Blog Post

    A Pathway to Pursue Aspirations

    While Mizuho Kanai (MBA 2018) was fulfilling her summer internship at NPR, her manager recommended that she read an HBS case study about how the Sesame Workshop CEO, Jeff Dunn (MBA 1981), was changing the institution. “I was blown away,” she says, “by how Jeff and his... View Details
    • 04 Dec 2023
    • Blog Post

    My Summer of Joy with the National Parks Service

    focusing a lot on financial analysis for the team and putting together various communications documents for them to help demonstrate their value across the park service. We presented to senior leadership and were able to secure some major... View Details