Team Launch - Publications - Faculty & Research

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Courses - Entrepreneurship

Fall 2023 Q2 1.5 Entrepreneurial Sales 101: Founder Selling Mark Roberge Lou Shipley Spring 2024 Q3 1.5 Entrepreneurial Sales 102: Building, Managing, and Scaling the First Sales Team as a Founder, Investor, or Advisor Lou Shipley Spring... View Details

February 1987 (Revised January 1989)
Case

SmithKline Consumer Products: The Contac Relaunch

In March 1986, a tamperer contaminated CONTAC Cold Capsules, SmithKline Consumer Product's most popular product. To relaunch CONTAC after withdrawing it from the market, the management team had to present a plan of action to the corporation board. They knew CONTAC's 25... View Details

Keywords: Safety; Crisis Management; Product Launch; Pharmaceutical Industry

Citation

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05 Sep 2023
Book

Thriving After Failing: How to Turn Your Setbacks Into Triumphs

open the door to major success down the road. In 1993, as a doctoral student at Harvard, Edmondson conducted a study at two local hospitals, where she hypothesized that teams that worked better together would make fewer medical errors.... View Details

Keywords: by Michael Blanding

28 Oct 2008
First Look

First Look: October 28, 2008

teams tend to develop products with more modular architectures. Furthermore, the differences between systems are substantial—the pairs we examine vary by a factor of eight, in terms of the potential for a design change to propagate to... View Details

Keywords: Martha Lagace

26 Apr 2023
In Practice

Is AI Coming for Your Job?

The launch of ChatGPT seems to have reignited doomsday fears about artificial intelligence (AI) replacing workers en masse. Are these fears prescient or overblown? A recent survey shows 62 percent of Americans think AI will majorly impact... View Details

Keywords: by Kristen Senz; Technology

30 Apr 2024
Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

construction industry launched in 2014. Following its admission of guilt for paying bribes and as part of its settlement with Brazilian, U.S., and Swiss authorities, Odebrecht implemented state-of-the-art audit, internal control, and... View Details

Keywords: by Dina Gerdeman

June 1995 (Revised June 1995)
Case

Ernst & Young United Kingdom (A)

By: John J. Gabarro and Samantha Graff

Intended to be a robust example of the challenges encountered during the early stages of a large-scale organizational transformation effort in a professional service firm. Describes a massive change program initiated and led by the new managing partner along with a... View Details

Keywords: Restructuring; Change Management; Leading Change; Management Teams; Organizational Change and Adaptation; Problems and Challenges; United Kingdom; London

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11 Apr 2017
First Look

First Look at New Research, April 11

integration process. All focused on how best to combine the two airlines’ core systems and operating processes as well as the appropriate scope and speed of strategic changes. Now, Parker must decide on the composition of AAL’s senior executive team. Should Parker... View Details

February 2003 (Revised May 2003)
Case

Bombardier: Canada versus Brazil at the WTO

By: Rawi E. Abdelal, Laura Alfaro and Brett Laschinger

In less than a decade, Bombardier had grown from a medium-size Canadian company to a highly profitable global player largely on the strength of the introduction of a new generation of regional jet and successfully marketing its product to airlines around the world.... View Details

Keywords: Trade; Global Strategy; Five Forces Framework; Marketing Strategy; Product Launch; Business and Government Relations; Situation or Environment; Competition; Air Transportation Industry; Canada; Brazil

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03 Oct 2023
Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

else. We we asked each other this question when we were putting together this book. Look, we're going to launch a book into the world and people are going to read it. Is it going to lift people up? And is it going to bring people... View Details

Keywords: by HBS Staff

April 2007
Case

Schibsted

By: Bharat N. Anand and Sophie Hood

In 2006, newspaper firms in developed markets were severely threatened on three fronts: the growth of online news, online classified advertising, and free newspapers. Schibsted, however, had managed to cope with these challenges successfully, and had become something... View Details

Keywords: Transition; Product Launch; Organizational Change and Adaptation; Adaptation; Competitive Advantage; Media and Broadcasting Industry; Scandinavia

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Web

Blavatnik Fellowship in Life Science Entrepreneurship - Health Care

has hosted over 100 seminars with key industry experts. Workshop topics are based on Blavatnik Fellows’ current needs to build business acumen and executive leadership skills. Past topics include “Effectively Communicating to Win Financing,” “How to Lead as a... View Details

Web

Organizational Behavior - Faculty & Research

135–139. Designed for Purpose: “Never a Failure. Always a Lesson” By: James Riley and Andrea Dorbu July 2025 | Teaching Note | Faculty Research In 2017, Rihanna launched Fenty Beauty under LVMH, disrupting the cosmetics industry with an... View Details

15 May 2024
Research & Ideas

A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

for marketers is to make such interventions short, memorable, and motivational—as when Metro Trains in Melbourne, Victoria, successfully launched a viral ad campaign on railway safety called “Dumb ways to die.” 4. Get concrete. People... View Details

Keywords: by Rachel Layne; Transportation; Auto

31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

growth, offering organizations unprecedented opportunities to develop new products and services, and even reimagine their businesses. In mid-2020, we set out to understand the challenges of leading in the digital era. Teaming with the... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

March 24, 2014
Article

Like a Boss: How Corporate Negotiators Would Handle Nuclear Talks With Iran

By: James K. Sebenius

While the Obama team deserves high marks for launching the interim talks, its approach doesn't sell the upside of a comprehensive deal persuasively enough to transform more Iranian skeptics into active supporters—a necessary condition for success if there is an... View Details

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Angela is the Executive Dean for Administration at Harvard Business School, leading an organization of nearly 2,000 staff with an operating budget of $1 billion. She oversees the execution of the School’s strategy ranging from academic programs to research, and the... View Details

Web

Latin America - Global

during the COVID-19 crisis, as GCS delivered Pfizer’s mRNA vaccine in just 266 days, maintained continuity across all their global trials, and supported the launch of the historic COVID-19 antiviral, PAXLOVID . By August 2021, GCS View Details

07 Jul 2022
HBS Case

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

Lindsay N. Hyde. Eisenmann and Hyde wrote two case studies with HBS case researcher Tom Quinn that analyze the smart moves and simple errors at Ample Hills Creamery, as well as the launch of the company’s new shop afterward. The cases... View Details

Keywords: by Pamela Reynolds

March 2024
Case

Biomanufacturing Decentralization by Stämm

By: Paul A. Gompers, Jenyfeer Martínez Buitrago and Mariana Cal

In Buenos Aires, Argentina, cousins Llamazares and D’Alvia founded Stämm, a startup based on the idea of decentralizing biomanufacturing processes and downsizing biotech facilities. After raising its seed and series A rounds, and while finalizing its series B round in... View Details