Publications

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August 2010 (Revised July 2012)
Case

Cork'd: Building a Social Network for Wine Lovers

Lindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have... View Details

Keywords: Entrepreneurship; Product Launch; Network Effects; Market Entry and Exit; Social and Collaborative Networks; Competitive Strategy; Food and Beverage Industry

January 2024 (Revised June 2025)
Exercise

Travelogo: Understanding Customer Journeys

By: Eva Ascarza, Nicolas Padilla and Oded Netzer

In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details

Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States

25 Jan 2022
Research & Ideas

More Proof That Money Can Buy Happiness (or a Life with Less Stress)

for their own lack of money, rather than external environmental and societal factors, the research team says. “We have normalized this idea that when you are poor, it’s your fault and so you should be ashamed of it,” Jachimowicz says. “At... View Details

Keywords: by Michael Blanding

04 Oct 2004
What Do You Think?

Does Speed Trump Intellectual Property?

and at best, opportunism." The long-term effects of strategies based solely on such practices appeared to some to be potentially counter-productive for their users. Sharika Kaul typified this view when she asked, "How many times... View Details

Keywords: by James Heskett

06 Jul 2015
Research & Ideas

Money and Quotas Motivate the Sales Force Best

bonuses were equal in amount—500 rupees (about $7.80) per week, or roughly 27 percent of normal pay. Positioning a Sales Bonus The researchers set up an experiment to test the effectiveness of incentive pay based on how the extra... View Details

Keywords: by Roberta Holland; Retail

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

Often overlooked in essays on leadership is the role of the organization's measurement and management system. Effective leaders, however, know that measurement and management systems play a critical role in communication; in establishing... View Details

Keywords: by Robert S. Kaplan & David P. Norton

May 2022
Supplement

Borusan CAT: Monetizing Prediction in the Age of AI (B)

By: Navid Mojir and Gamze Yucaoglu

Borusan Cat is an international distributor of Caterpillar heavy machines. In 2021, it had been three years since Ozgur Gunaydin (CEO) and Esra Durgun (Director of Strategy, Digitization, and Innovation) started working on Muneccim, the company’s predictive AI tool.... View Details

Keywords: AI and Machine Learning; Commercialization; Technology Adoption; Industrial Products Industry; Turkey; Middle East

June 2019 (Revised November 2019)
Technical Note

Sustaining Corporate Culture in a Growing Organization

By: Dennis Campbell and Tatiana Sandino

An organization’s culture can be a significant source of sustainable competitive advantage. For the organization, it can attract job candidates who fit and align employees working in different teams around common goals. For employees, a strong culture can generate... View Details

Keywords: Organizational Culture; Growth and Development; Mission and Purpose; Values and Beliefs; Management Systems

2015
Working Paper

The Challenges and Enhancing Opportunities of Global Project Management: Evidence from Chinese and Dutch Cross-Cultural Project Management

By: Ying Zhang, Christopher Marquis, Sergey Filippov, Henk-Jan Haasnoot and Martijn van der Steen

This study investigates the role of national and organisational culture in day-to-day activities of multinational project teams, specifically focusing on differences between Chinese and Dutch project managers. We rely on fieldwork observation and interviews with... View Details

Keywords: Management; Organizational Culture; Projects; Cross-Cultural and Cross-Border Issues; China; Netherlands

SSRN

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06 Oct 2014
Research & Ideas

Why Businesses Need a Language Strategy

distinct competitive advantage. While sometimes difficult to implement, Neeley and Kaplan argue that organizations that effectively marry language strategy with their global talent management process gain a leg up on the competition.... View Details

Keywords: Re: Tsedal Neeley

22 Mar 2016
First Look

March 22, 2016

forthcoming World Bank Economic Review Productivity Gains from Foreign Direct Investment: Macro and Micro Approaches By: Alfaro, Laura Abstract—This paper discussed the importance of an “integrated approach” to the study of the effects of... View Details

Keywords: Sean Silverthorne

24 Oct 2012
Research & Ideas

Want People to Save More? Send a Text

experiment to determine if physical meetings were essential for holding people accountable for their goals. Could the same effect be accomplished remotely? To find out, the research team designed a text... View Details

Keywords: by Kim Girard

05 Dec 2023
Research & Ideas

Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)

the right people are confident, suggests recent research by Thomas Graeber, assistant professor at Harvard Business School. His work tested the effects of meta-cognition—essentially, whether more skilled people are also more confident... View Details

Keywords: by Kara Baskin

27 Jun 2017
First Look

First Look at New Research and Ideas, June 27

challenging in the past, and remains so today, the book argues that one reason was how they have both been defined. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52778 forthcoming Journal of International Economics The Real View Details

Keywords: Sean Silverthorne

Article

Designing Social Networks: Joint Tasks and the Formation and Endurance of Network Ties

By: Sharique Hasan and Rembrand Koning

Can managers influence the formation of organizational networks? In this article, we evaluate the effect of joint tasks on the creation of network ties with data from a novel field experiment with 112 aspiring entrepreneurs. During the study, we randomized individuals... View Details

Keywords: Accelerators; Entrepreneur; Social Networks; Field Experiment; Entrepreneurship; Organizational Design; Networks; Social and Collaborative Networks; Social Media; Information Technology Industry; India

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July 1977 (Revised April 1995)
Background Note

Managing a Task Force

Describes several principles for improving the effectiveness of internal task forces. Suggests a number of guidelines for starting up a task force, conducting the first meeting, managing the group's activities, and completing the project. View Details

Keywords: Management; Groups and Teams

21 Nov 2023
Research & Ideas

Employee Negativity Is Like Wildfire. Manage It Before It Spreads.

called emotional contagion. Goldenberg’s past research shows that negative sentiments tend to spread faster than positive ones on social media, particularly when expressed by public figures. Achieving a sense of calm On an individual level, an View Details

Keywords: by Kristen Senz

May 2024
Case

LinkedIn Corporation, 2024

By: David B. Yoffie, George Gonzalez and Emily Grandjean

By 2024, the LinkedIn profile was well established as the professional identity of record on the Internet. Following a multi-year effort to expand the platform’s user base, as well as a period of rapid growth during the COVID-19 pandemic, LinkedIn’s membership had... View Details

Keywords: Platform; Business Strategy; Competitive Strategy; Goals and Objectives; Social Media; Network Effects; Growth and Development Strategy; Performance Evaluation; Technology Industry; Employment Industry; Sunnyvale

February 2020
Case

Seso Global: Building a Blockchain-enabled Property Marketplace in Nigeria

By: Boris Vallee and Yang (Dolly) Yu

The mutual aspiration of addressing the housing shortage and improving real estate market efficiency led Daniel and Phillip to co-found Seso Global in 2017. Seso Global developed a unique integrated platform to streamline and rationalize the process of acquiring and... View Details

Keywords: Fintech; Blockchain; Developing Markets; Entrepreneurial Management; Financing and Loans; Internet and the Web; Business Model; Property; Growth and Development Strategy; Developing Countries and Economies; Real Estate Industry; Africa; Nigeria