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Article

Default Neglect in Attempts at Social Influence

By: Julian Zlatev, David P. Daniels, Hajin Kim and Margaret A. Neale

Current theories suggest that people understand how to exploit common biases to influence others. However, these predictions have received little empirical attention. We consider a widely studied bias with special policy relevance: the default effect, which is the... View Details

Keywords: Social Influence; Default Effect; Nudges; Choice Architecture; Decision Making; Behavior

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07 Dec 2011
News

Yelp is Leaving Chains Behind

January 2018
Supplement

Interview with Case Protagonist Wen Li

By: Willy C. Shih

In today's global economy, what are the factors that go into production location choice? This case is set in the world's largest automotive glass producer as it expands from China into the United States. To meet a very aggressive cost target, management is faced with... View Details

Keywords: Globalization Of Supply Chain; Production Management; Production; Globalization; Global Strategy; Auto Industry; China; United States

2012
Teaching Note

Zhejiang Semir Garment Co., Ltd. (TN)

By: F. Warren McFarlan, Jie Jiao and Yuren Fang

With the rapid growth of China's economy and China's increasing integration into the global economy in the past two decades, China's leisure clothing and garment enterprises achieved a rapid rise and became an important competitive force confronting the foreign brands... View Details

Keywords: Business Model Innovation; Competitive Strategy; Management Controls; China; China

October 2001 (Revised June 2004)
Case

Harrah's Entertainment Inc.

By: Rajiv Lal and Patricia Carrolo

Describes a situation facing Philip Satre, chairman and CEO of Harrah's Entertainment, Inc. Satre was reading a May 2000 Wall Street Journal story that discussed the company's marketing success in targeting low rollers, the 100% growth in stock price and profits in the... View Details

Keywords: Budgets and Budgeting; Marketing; Marketing Reference Programs; Performance Evaluation; Motivation and Incentives; Competitive Strategy

07 Oct 2010
News

Bright ideas

September 2017 (Revised March 2018)
Case

Chai Point: Disrupting Chai

By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani

Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea... View Details

September 2018 (Revised April 2019)
Case

Sigfox: Building a Global IoT Network

By: Rajiv Lal, Mette Fuglsang Hjortshoej and Emilie Billaud

In 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to... View Details

Keywords: Internet Of Things; Business Startups; Entrepreneurship; Transition; Information Technology; Business Strategy; Internet and the Web; Technology Adoption; Technology Industry; Telecommunications Industry; France; Europe

September 2014
Teaching Plan

Linden Lab: Crossing the Chasm

By: Thomas R. Eisenmann

In early 2009, managers at Linden Lab, creator of the virtual world Second Life, faced decisions about the company's growth strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life was... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Technology Industry

April 2009 (Revised August 2009)
Case

Linden Lab: Crossing the Chasm

By: Thomas R. Eisenmann and Alison Berkley Wagonfeld

In early 2008, managers at Linden Lab, creator of the virtual world Second Life, faced decisions about the company's growth strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life had... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Infrastructure; Technology Adoption; Digital Platforms

August 2015
Case

Building an e-Commerce Brand at Wayfair

By: Thales Teixeira and Elizabeth Anne Watkins

Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details

November 2006
Article

Find Your Sweet Spot

By: Rob Markey, Gerard Du Toit and James Allen

Charged with extending their unit’s product lines and boosting top-line growth over the next three years, product managers at one global consumer goods company wanted to identify the most attractive customer segments to target and how best to reach them. So they turned... View Details

Keywords: Marketing Strategy; Customers; Segmentation

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May 1997 (Revised May 2004)
Case

Reto S.A.

By: William J. Bruns Jr.

A company must decide whether to acquire new equipment to offer a new product line. The question is whether equipment will meet return on investment targets considering depreciation and taxation of profits. The equipment is acquired, but one year later better equipment... View Details

Keywords: Machinery and Machining; Cost; Investment Return; Manufacturing Industry

30 Oct 2014
Blog Post

Alumni: Where are they now? Featuring Robert Leke...

investment firm targeting businesses in the consumer-driven and agriculture-based sectors. My time with Tana has been nothing short of a thrill. I am grateful for the exposure and experiences gained over the past 2+ years, evaluating and... View Details

Keywords: Consumer Products / Retail

November 2019 (Revised April 2020)
Case

Away: Scaling a DTC Travel Brand

By: Jill Avery and Joseph B. Fuller

Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three... View Details

June 2016 (Revised November 2021)
Case

chotuKool: 'Little Cool,' Big Opportunity

By: Rory McDonald, Derek van Bever and Efosa Ojomo

In 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.—one of the companies owned by Godrej Group, a large Indian conglomerate—was preparing to launch an innovative low-cost refrigerator. Developed expressly... View Details

Keywords: Disruptive Innovation; Emerging Markets; Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; India

01 Feb 2021
Working Paper Summaries

Hate Crime Increases with Minoritized Group Rank

Keywords: by Mina Cikara, Vasiliki Fouka, and Marco Tabellini

January 1983 (Revised February 1988)
Case

Hospital Corp. of America (B)

By: W. Carl Kester

Focuses on HCAs financing options for reaching its target capital structure. The options include new equity conversion of convertible debentures, a debt-for-equity swap, the sale of assets, and fixed-rate debt. Students must address the problem of market timing and... View Details

Keywords: Assets; Capital Structure; Cash Flow; Equity; Debt Securities; Credit Derivatives and Swaps; Health Industry; United States

November 1999 (Revised June 2000)
Case

VerticalNet (www.verticalnet.com)

By: Das Narayandas

VerticalNet, a leading creator of targeted business-to-business vertical trade communities on the Internet, is trying to expand its model to facilitate e-commerce. Mark Walsh, the CEO of VerticalNet, has to decide how far he can extend the firm's business model without... View Details

Keywords: Business Model; Decisions; Digital Platforms; Expansion; Internet and the Web

14 Feb 2011
News

Clay Christensen's Milkshake Marketing

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