Publications

October 2021 (Revised February 2023)
Case

Ant Group (A)

By: Krishna G. Palepu, Feng Zhu, Susie L. Ma and Kerry Herman

In 2004, Chinese e-commerce company Alibaba created Alipay, an app to facilitate payments on its e-commerce sites. As Alibaba grew, so did Alipay, until Alipay spawned its own ecosystem of financial technology products and services under the name of Ant Group. By 2020,... View Details

Keywords: Payment Systems; Information Technology; Value Creation; Network Effects; Strategy; Disruptive Innovation; Initial Public Offering; Technology Industry; Financial Services Industry; China

August 2001 (Revised May 2002)
Case

Worldzap

By: Rohit Deshpande, Carin-Isabel Knoop, Suma Raju and David Kiron

In February 2001, the CEO of a new technology start-up had to decide how to present his firm's value proposition to future clients, customers, and business partners. The technology allowed distribution of full-motion video clips of sports highlights to "third... View Details

Keywords: Business Startups; Information Technology; Marketing Strategy; Distribution; Technology Adoption; Forecasting and Prediction; Value Creation; Information Technology Industry; Sports Industry; Europe

2023
Working Paper

Firm Visibility and Acquisition Likelihood: Evidence from Seeking Alpha Coverage

By: Pu Gu, Benjamin Yost and Yuan Zou

This study investigates whether social media coverage influences a firm’s likelihood of being acquired. Specifically, we hypothesize that coverage of a firm on the Seeking Alpha platform raises its visibility to potential acquirers and M&A advisers (i.e., investment... View Details

Keywords: Social Media; Mergers and Acquisitions; Marketplace Matching; Investment Banking

SSRN

January 1997 (Revised June 1997)
Case

Southwire: Beyond 2000

By: F. Warren McFarlan and Melissa Dailey

Southwire, based in Carrollton, GA, was the leading producer of aluminum and copper rod, wire, and cable for the transmission and distribution of electricity. In one decade, CEO Roy Richards, Jr. grew annual sales from $500 million in 1985 to $1.9 billion in 1995, an... View Details

Keywords: Leading Change; Growth Management; Competitive Strategy; Global Strategy; Manufacturing Industry

Find at Harvard

April 1992 (Revised July 1992)
Case

U.S. Robotics, Inc.

U.S. Robotics (USR) is a fast-growing $80 million computer communications company with the aggressive growth target of becoming a $500 million company by 1995. It is widely accepted as the technology leader in its market, and relies strongly on its ability to bring... View Details

Keywords: Organizational Change and Adaptation; Expansion; Product Development; Growth and Development Strategy; Computer Industry; Communications Industry; United States

Find at Harvard

January–February 2019
Article

What Does Your Corporate Brand Stand For?

By: Stephen A. Greyser and Mats Urde

While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details

Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy

Find at Harvard

Register to Read

September 2003 (Revised June 2007)
Case

Virgin Mobile USA: Pricing for the Very First Time

Dan Schulman, the CEO of Virgin Mobile USA, must develop a pricing strategy for a new wireless phone service targeted toward consumers in their teens and twenties, many of whom are believed to have poor credit quality and uneven usage patterns. Contrary to conventional... View Details

Keywords: Price; Market Entry and Exit; Wireless Technology; Telecommunications Industry; United States

2008
Other Unpublished Work

Are Private Equity Firms Better Managed?

By: Nicholas Bloom, Raffaella Sadun and John Van Reenen

We use an innovative survey tool to collect management practice data from over 4,000 medium sized manufacturing firms across Asia, Europe and the US. These measures of managerial practice are strongly associated with firm-level performance (e.g. productivity,... View Details

Keywords: Private Equity; Management Practices and Processes; Production; Performance Improvement; Manufacturing Industry; Asia; Europe; United States

Read Now

April 2021 (Revised August 2021)
Exercise

Workshop Exercise: Branding New Ventures

By: Christina Wallace

This workshop allows students follow a modified version of Google Venture's Brand Sprint to build a startup brand from scratch. Details on the elements of a brand are discussed, including defining the values and personality of the venture, as well as developing a clear... View Details

Keywords: Branding; Entrepreneurship; Marketing; Brands and Branding

March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry

21 May 2007
Research & Ideas

Fixing the Marketing-CEO Disconnect

susceptibility to competition. How to repair the rift? Two HBS faculty developed a CD-based program called Measuring Marketing Performance targeted at senior executives—namely CEOs, COOs, and CMOs. The... View Details

Keywords: by Sean Silverthorne

16 Nov 2011
Working Paper Summaries

Private Equity and Employment

Keywords: by Steven J. Davis, John C. Haltiwanger, Ron S. Jarmin, Josh Lerner & Javier Miranda

October 2017 (Revised April 2018)
Case

Improving Worker Safety in the Era of Machine Learning (A)

By: Michael W. Toffel, Dan Levy, Jose Ramon Morales Arilla and Matthew S. Johnson

Managers make predictions all the time: How fast will my markets grow? How much inventory do I need? How intensively should I monitor my suppliers? Which potential customers will be most responsive to a particular marketing campaign? Which job candidates should I... View Details

Keywords: Machine Learning; Policy Implementation; Empirical Research; Inspection; Occupational Safety; Occupational Health; Regulation; Analysis; Forecasting and Prediction; Policy; Operations; Supply Chain Management; Safety; Manufacturing Industry; Construction Industry; United States

26 Mar 2013
First Look

First Look: March 26

Publications International Marketing Review Achievement Motivation, Strategic Orientations and Business Performance in Entrepreneurial Firms: How Different Are Japanese and American Founders? By: Deshpandé, Rohit, Amir Grinstein, Elie... View Details

Keywords: Sean Silverthorne

May 2002 (Revised September 2002)
Teaching Note

Creating New Services, Module Overview Note TN

By: Frances X. Frei

Taught in Managing Service Operations, an elective course in the Harvard Business School MBA program. Appropriate for any service course or service module within an operations or new product development course that targets MBA or executive education students.... View Details

Keywords: Service Operations; Product Development; Business Education; Product Positioning

October 2009 (Revised August 2014)
Case

Tengion: Bringing Regenerative Medicine to Life

By: Elie Ofek and Polly Ross Ribatt

Tengion is a young biotech company that is at the frontier of regenerative medicine—a nascent field that seeks to promote the creation of new cells and tissue to repair or replace tissue or organ function lost due to age, disease, damage, or congenital defects. In late... View Details

Keywords: Decision Choices and Conditions; Financial Crisis; Entrepreneurship; Health Care and Treatment; Technological Innovation; Product Launch; Product Development; Research and Development; Biotechnology Industry; United States

February 2018 (Revised August 2018)
Case

OpenInvest

By: Shawn Cole, Boris Vallée and Nicole Tempest Keller

Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolios to their personal values in an automated way, for instance by screening out weapons manufacturers stocks or overweighting... View Details

Keywords: Fintech; Impact Investing; Investment Portfolio; Customization and Personalization; Technological Innovation; Social Issues; Growth and Development Strategy; Business Model; Financial Services Industry