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Show Results For
- All HBS Web
(2,809)
- People (5)
- News (464)
- Research (1,677)
- Events (18)
- Multimedia (31)
- Faculty Publications (989)
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- 25 Feb 2020
- News
Case Study: The Credit Bureau
Mobley cart them away. The concept resonates with Mobley’s target customers, who for now are in the NYC area (where the company is based), although its service areas will change to keep pace with shifting demands, Ramírez says. “The... View Details
- 01 Dec 2014
- News
Case Study: Growing the Family Business
of my industry, but we’d still offer prepay discounts, and a small portion of people will choose that model—even though it’s not our core value proposition. It also gave us cash up front. — Paul Sims (MBA 2002) Have you thought about trying to crowdfund and View Details
- 01 Feb 1997
- News
OPM Reunion Snapshots
Erik Sorensen (22nd OPM) Currently the managing director of Club Sultan in Marbella, Spain, an exclusive European holiday ownership club, Erik Sorensen specializes in marketing luxurious vacation opportunities. "My business is about positioning, View Details
- 28 May 2019
- News
Case Study: Building the Base
ground. After establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says. Media companies could license the product to enable more robust user-generated discussion... View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
Kyriacopoulos (MBA 2010) Neither proposed target market seems to be the source of a viable business model. I doubt students can or will pay for info they can get from the internet or they already know. And universities will be happy with... View Details
- 01 Jun 2012
- News
In Brief
target group in southern India, that is about to change. More Celebrating HBS Women In celebration of this year’s 50th anniversary of women being admitted to the full-time MBA program, HBS and the Culture and Community Initiative are... View Details
- 19 Jul 2013
- News
All in Good Time
and then, hopefully, you have a real reward in the end because you've made a difference in people's lives." At Eos, Silbert is hoping to make a difference by targeting hunger in Massachusetts, with a specific initiative to get affordable... View Details
- 01 Sep 2004
- News
Survey Spotlights HBS Experience
marking a reunion year in 2003 plus graduates of the Class of 2001. The overall response rate was 31 percent. The results of the survey will help the School shape a wide range of programs and activities targeted toward prospective and... View Details
- 12 Jul 2011
- News
Phone Fun
marketing costs down by targeting the teens and twenties age group and by focusing — unlike some competitors — mainly on selling mobile phones. Although Phones 4u offers a range of mobile communication and entertainment equipment,... View Details
- 01 Sep 2016
- News
Case Study: Alumni Advice for a Health Care Startup
then it is most likely for very large companies that do their own benefits, are still on the mostly employer-paid benefits platform, and make enough money to feel able to add to their menu. Focus on a coterie of these targets to get... View Details
- 01 Apr 1998
- News
New Releases
in the financial management field. Over the last fifteen years, they have developed and described key concepts, such as activity-based costing (ABC), activity-based management, operational systems for learning and improvement, and target... View Details
- 01 Jun 2015
- News
Learning from Global Immersion Experiences
Campaign for Harvard Kennedy School, was so pleased with the innovative course that he doubled his commitment. Mayo notes another unexpected incident during the stay—a labor protest that, in part, targeted President Recep Tayyip Erdoğan’s... View Details
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
high-value innovation that was conceptually and strategically right for us." An initiative launched by Lafley calls upon P&G to find half of its new products outside its walls, up from 20 percent four years ago and about 35 percent today. Lafley has also pushed for... View Details
- 15 Jun 2021
- News
Alumni Work to Reverse Bias Through Philanthropy
Corey Thomas (MBA 2002) Corey Thomas (MBA 2002) Greg Shell (MBA 2001) and Corey Thomas (MBA 2002) launched the NCF in June 2020, along with 17 other executives of color from leading Massachusetts corporations. Pursuing an innovative, state-focused approach, the fund... View Details
Keywords: Deborah Blagg
- 20 Jul 2017
- News
Pushing the Next Generation Forward
nutrition, and wellness offerings that target endemic problems such as asthma and obesity. All programs are offered at no cost to families in HCZ’s service zone. Funding comes from a combination of public and private sources: one-third in... View Details
Keywords: Deborah Blagg
- 01 Dec 2005
- News
Dean Jay Light Takes Charge at HBS
Education, a project is under way to examine the portfolio of offerings to foster what Light calls “a reconception” of thinking about business education for managers at different points in their careers. One new offering still in the pilot phase, the Program for... View Details
- 01 Sep 2012
- News
Curb Your Smartphone Habit
you asked at BCG? In the BCG experiment, our immediate goal was to make it possible for team members to have predictable time off each week. Typically, the target was one night with no work contact, but it could be any predictable unit of... View Details
- 01 Jan 2003
- News
Daniel L. Vasella, M.D.
Ciba-Geigy and Sandoz and now the sixth largest pharmaceutical company in the world-is doing just that. And Gleevec-the first "designer drug" for patients with chronic myeloid leukemia (CML) that targets cancer-producing molecules and... View Details
- 01 Mar 2019
- News
The One That Got Away
Rytis Vitkauskas (MBA 2008) Target Global Leaving the Party Early Over the course of 20 years in venture capital, there are many that got away (Twitter, Capital IQ, Adaptive Insights, and The RealReal, to name a few). However, one... View Details
- 01 Mar 2009
- News
A New Approach to Health-Care Reform
the coming decades, but rather on targeting innovations that will make health care both more affordable and more effective in the future. “Disruptive innovation” is a term you’ve used in your analyses of other industries, but what does it... View Details